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Brazil Unilever - 1996 Marketing Case Study

Situation Analysis

Full situation analysis is available on Exhibit 1.

  • Unilever is a leading company in the detergent powder category with 81% of market share…
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Marketing

OOH VR the Trend for 2017

Two Bit Circus’ NFL GameTime VR gave 30,000 people a feel for live action at Super Bowl XLIX by putting users in the cleats of an NFL punt returner. 731 more words

Product

VR Could Be The Next Step In Luxury Travel Marketing

In its newly opened Shanghai storefront, China-based luxury travel agency Zanadu has unveiled an enticing new virtual reality shopping experience.

Luxury travel agency Zanadu has found a way to make its new brick and mortar location worth dropping into. 254 more words

Product

Five ways virtual reality will impact SEO in 2017

2016 was dominated by Mobile First and the Internet of Things. And there can be little doubt that 2017 will be the year of Virtual Reality. 836 more words

Product

Ridentity

I’ll be heading to the the Wiener Fahrradschau on October 21st. Happy Whelan.

Why?
After years of running, I ran myself into the ground and took break from the sport due to shin splints. 346 more words

Science, creativity, and contradiction: the making of a modern TV ad

In this age of ubiquitous technology, it should be quick and easy to create a 30-second TV advertisement. How complex can it be? The answer: shockingly hard if you do it right. 823 more words

Advertising

How to Measure TV advertising ROI (and the surprising distribution of performance by network)

If you want to build a great global brand, you’ll likely need to buy TV advertising. For most marketing organizations this means big budgets, a dependence on agencies, opaque pricing, and imprecise performance and ROI measurement.  731 more words

Advertising