Tags » Consumer Marketing

What’s driving innovation in consumer packaged goods these days?

With the steady rise in the number (and variety) of consumer packaged goods offerings, one might wonder if the factors that drive CPG innovation are the same today as they’ve been in the past. 483 more words

Business

LEVERAGE THE CONSUMER: HOW TO GAIN MARKET SHARE VIA AN ENGAGED AND CONNECTED CONSUMER BASE

Today’s health care consumer has its very own R&D department: The Search Engine (Insert Your Preference Here).

This is the battlefield for gaining a competitive advantage in a highly competitive pharma-nutraceutical world. 499 more words

Email Marketing

[SURVEY] Best Practices for Promoting Crowdfunding Campaigns

By Vilan Trub, Business Wire

Many people are interested in launching crowdfunding campaigns to bridge their idea to reality but aren’t certain how to execute such a campaign successfully. 89 more words

Press Release Tips

General Mills Putting the Consumer at the Heart of Innovation and Renovation

I am a passionate advocate for putting the consumer / customer at the heart of everything you do. And guess what? It appears General Mills, 629 more words

Consumer Marketing

Listen up! Everything PR and Social Media Pros Need To Know About Meerkat

By Serena Ehrlich, Director of Social & Evolving Media, Business Wire

As Business Wire’s director of social and evolving media, I get asked a lot about the future of social tech and which emerging apps are going to impact the social news distribution/consumption flow.  597 more words

Business Wire

Do you put your customer or consumer at the heart of everything you do? 

Here are 8 steps to ensure that you do.

I never cease to be amazed at the number of businesses that do not put their customer or consumer at the heart of everything they do, whether they are B2B or B2C. 761 more words

Consumer Marketing

Chinese New Year: why marketers can not afford to ignore

My first exposure to CNY was when I spent an academic semester abroad in Pulau Penang, on the west coast of Malaysia. I had always heard of CNY, but never experienced it in such intensity as I did while living there from December to May. 480 more words

Marketing