Tags » Consumer Marketing

Do you put your customer or consumer at the heart of everything you do? 

Here are 8 steps to ensure that you do.

I never cease to be amazed at the number of businesses that do not put their customer or consumer at the heart of everything they do, whether they are B2B or B2C. 761 more words

Loretta Dignam

Chinese New Year: why marketers can not afford to ignore

My first exposure to CNY was when I spent an academic semester abroad in Pulau Penang, on the west coast of Malaysia. I had always heard of CNY, but never experienced it in such intensity as I did while living there from December to May. 480 more words


RMJ: Is Whole Foods about to expand into health care?

Whole Foods is considering opening in-store medical clinics …

If CEO John Mackey has anything to say about it, yes

11:09 AM By The Advisory Board Company… 700 more words


Target Canada's Demise? A Different Take

I’ve read one analysis after another, from the likes of Huffington Post, Business Insider, NY Times, The Globe and Mail, Financial Post et al, as to why Target decided to retreat from Canada. 1,277 more words


Photo of the day - What do Italian babies eat?

While visiting my sister-in-law, I curiously had a look at the baby food they had at home. Differences in eating (and consequently consumer marketing) between Italy and the US always intrigue me. 149 more words

Italian Food

McDonald's latest commercial: Genius or Tacky?

I was watching the Golden Globes on Sunday night when this ad came on. I will admit that I was drawn to it and couldn’t take my eyes off the screen. 338 more words

Marketing to Millennials

I am a millennial. We have also been referred to as Generation Y, the We generation, and Echo Boomers. Millennials are the group of Americans born between 1980 and the mid-2000s. 451 more words