Full situation analysis is available on Exhibit 1.
- Unilever is a leading company in the detergent powder category with 81% of market share… 1,238 more words
In this age of ubiquitous technology, it should be quick and easy to create a 30-second TV advertisement. How complex can it be? The answer: shockingly hard if you do it right. 823 more words
If you want to build a great global brand, you’ll likely need to buy TV advertising. For most marketing organizations this means big budgets, a dependence on agencies, opaque pricing, and imprecise performance and ROI measurement. 731 more words