Tags » Consumer Marketing

Mrs. Potts Performs 'Beauty And The Beast' At Movie's 25th Anniversary

In a moment sure to tear up some viewers, Angela Lansbury (possibly better known to some as Mrs. Potts) performed a live version of “Beauty and the Beast” at the film’s 25th anniversary screening. 180 more words


A Guide to VR Marketing and Advertising in 2016

This article showcases research done by Mbryonic and explains everything you need to know about VR until now. Then you’ll see examples of top brands using Virtual Reality in different markets. 2,160 more words


How Brands are using VR Storytelling to Strengthen Consumer Relationships

The culture gap between marketers and today’s progressive new media consumer continues to expand in ways that suggest the current era of radical behavioural disruption is far from over. 819 more words

Consumer Marketing

Virtual Reality, Brand Immersion and the Power Of Making Memories

Vrse.works president and cofounder Patrick Milling-Smith outlines the challenge and opportunities facing brands in virtual reality. This article was curated from fasttocreate.com and first published on 29th March, 2016. 1,314 more words

Consumer Marketing

Why the Brand Impact of VR may be Easier to Measure than Traditional TV or Pre-roll

Littlstar has developed a way to measure where people are looking in a VR experience or 360-degree video and can map those viewing patterns.

It’s not hard to call the 360-degree video ABC created for Lexus a success. 811 more words

Consumer Marketing

Top 4 Ways Virtual Reality Can Deliver ROI for your Purpose-Driven Brand

This article was written by by Rob Holzer and first appeared on sustainablebrands.com

The first time I watched virtual reality, I knew that it was going to become an incredibly powerful medium for doing good. 835 more words


Online shopping insights: Why is the in-store pick-up option so popular?

With online shopping so popular these days, why are consumers electing to pick up the merchandise they’ve ordered at the store?

While it isn’t a pervasive practice, a… 259 more words