With the steady rise in the number (and variety) of consumer packaged goods offerings, one might wonder if the factors that drive CPG innovation are the same today as they’ve been in the past. 483 more words
Tags » Consumer Marketing
Today’s health care consumer has its very own R&D department: The Search Engine (Insert Your Preference Here).
This is the battlefield for gaining a competitive advantage in a highly competitive pharma-nutraceutical world. 499 more words
By Vilan Trub, Business Wire
Many people are interested in launching crowdfunding campaigns to bridge their idea to reality but aren’t certain how to execute such a campaign successfully. 89 more words
I am a passionate advocate for putting the consumer / customer at the heart of everything you do. And guess what? It appears General Mills, 629 more words
By Serena Ehrlich, Director of Social & Evolving Media, Business Wire
As Business Wire’s director of social and evolving media, I get asked a lot about the future of social tech and which emerging apps are going to impact the social news distribution/consumption flow. 597 more words
Here are 8 steps to ensure that you do.
I never cease to be amazed at the number of businesses that do not put their customer or consumer at the heart of everything they do, whether they are B2B or B2C. 761 more words
My first exposure to CNY was when I spent an academic semester abroad in Pulau Penang, on the west coast of Malaysia. I had always heard of CNY, but never experienced it in such intensity as I did while living there from December to May. 480 more words