Tags » Consumer Marketing

Industrial Marketing Is Not Consumer Marketing

Michael Collins

President, MPC Consulting

My first job out of college was with the Hyster Lift Truck Company. I started out in the plant working in production control to learn the manufacturing business. 1,483 more words

Consumer Marketing

The secret ingredient for successful B2B branding

Author, David Gaff

If you think the role of B2B marketing is to make your brand as appealing to your customer, then you are missing at least half of the equation. 418 more words

Who is this Other Pitcher?

I started out on the idea of writing a blog with an idea on what it would be about, thankfully! What I had not figured out was what I should call it. 218 more words

Customer Relationship

How to Create a Consistent Brand Image For Your Business

It doesn’t matter whether you are a solopreneur, a small business owner, or a marketing executive of a large global corporation, without brand consistency you may be wasting your marketing dollars and sales efforts in achieving your business goals.   733 more words


Why I Refuse to Use Starbursts in Advertising

There are two types of starbursts: the candy variety made by The Wrigley Company, and the design variety used in print advertising and product packaging. They are used as an attention-grabbing device to highlight price points or alert the reader to show them important information such as “new”, “free” or “while stocks last”. 328 more words


Three Recent Corporate Rebranding Examples

There are many reasons why a company would rebrand or redesign their corporate identity. It could be that the current brand has become irrelevant in the market place; or it could be due to a recent merger or acquisition; to support a new direction for the business; or even to recover from a crisis or scandal. 643 more words


The Power of Story-Telling

My supervisor urged me last week to register for a meet-up event here in Boston, after a lot of procrastination and contemplation, I opened the email, clicked the link and rsvp’d for the event. 323 more words

Consumer Marketing