Tags » Consumer Packaged Goods

Lessons from China's Counterfeit Crackdown

Authenticity begins to trump price in the nation’s online marketplaces

Please note, this article originally appeared on Bloomberg Business as written by Bruce Einhorn. To see the article in it’s original form, 664 more words

Authentication

IRI acquires Chinese market research organisation Datasea

Information Resources, Inc. (IRI) has acquired Datasea, a Chinese analytic services and market research company with deep knowledge and expertise in the retail and consumer packaged goods industries. 211 more words

Content Media

Identifying Counterfeit Beauty Products

As the problem of counterfeit beauty products rises, the AuthentiGuard team has compiled a few quick, easy tips to help you shop safely.

  1. For liquid beauty products such as lotion or hair products, make sure you smell the product before you purchase it.
  2. 263 more words
Authentication

Digital Engagement for richer Brand experience

Engagement that delivers authentic presence of brand to their customer in a meaningful, relevant and interesting ways creates richer Brand experience to building deeper and more profitable relationships with customers. 113 more words

Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference

On November 16th, 2014, the Marketing & CPG Club hosted the 2014 Marketing Innovation Conference at Harvard Business School. This year’s theme was “Building a Consumer-Centric Strategy” and the conference drew MBA attendees from HBS, MIT, BU, Dartmouth, Tufts, and more. 269 more words

Consumer Packaged Goods

CPG Marketers Utilize Programmatic

At the forefront of conversations regarding today’s ever-changing media environment is programmatic marketing, a quickly-growing avenue of buying and selling media that uses technology to buy, place, and optimize content. 619 more words

Advertising

Mid - Senior Packaging Engineer * Phoenix, AZ

Gulf Stream Search is an executive search firm that specializes in the placement of high-impact talent for the Food & Nutraceutical Manufacturing industry. We’re working with a client near Phoenix, AZ to help them identify an accomplished Packaging Engineer to head up packaging projects, new packaging initiatives, as well as all testing validation is completed according to industry regulations. 397 more words

Executive Recruiters Food Industry