Tags » Consumer Packaged Goods

PR Lessons Translated For Product Marketers

Know Your Audience and Tailor the Offering

Just read a great story “Biting Off the High End of the Market,” an interview with the founder of Jax & Bones, a made in the USA manufacturer of high-end pet products (Disclaimer, I am also a customer of their tres chic doggy beds courtesy of our nap-loving little Doxie, Stella!). 407 more words

Errant Musings

Freight Accessorials for CPG Companies: Augmenting Revenue While Covering Costs…And Then Some!

The challenge of adapting to the constantly-changing needs of consumers and retailers is compounded by the push for CPG companies to become lean and cut costs within their own operations. 515 more words

Third Party Logistics

Digital Engagement for richer Brand experience

Engagement that delivers authentic presence of brand to their customer in a meaningful, relevant and interesting ways creates richer Brand experience to building deeper and more profitable relationships with customers. 113 more words