Tags » Consumer Packaging

Does your package design need a refresh?

Sensory print effects help brands and packages stand out and get noticed by consumers!

For your next new product launch or refresh, consider investing in technologies such as wet look, holographic foil, effect varnish and intelligent packaging features, to name a few. 76 more words

Consumer Packaging

How to think differently about packaging structure

Hi Marketer!

No one knows your new product better than you.

For best results, give your package designer and structural engineer a thoughtful creative brief early in the product development process. 246 more words

Consumer Packaging

Cheers to #Canada150

I don’t usually enter design contests, but this one is special and right up my alley. I’ve entered a wine label design in Wine Collective’s wine label design contest! 268 more words

Consumer Packaging

3 useful package design tips

Hi brand team!

Do you have a package design project underway or coming down the pipe?

Yes!

Awesome, let’s innovate!

In this blog, I share 3 tips to help you on your journey to efficient and thoughtful package design & development. 367 more words

Consumer Packaging

Help consumers reach out and buy

Reach out and buy!

Product package design is a very powerful marketing lever during the in-store moment. It influences and often closes the sale.

And following purchase decision, product packaging takes on many other functions. 252 more words

Consumer Packaging

First things first! Confirm that dieline

Hi Brand team:

It’s time to get started on package design for 5 line extensions!

Let’s call them: Lemon soda, Papaya swirl, Strawberry rhubarb, Coconut mango and Pear lime. 713 more words

Consumer Packaging