Tags » Consumer Packaging

5 signs you should be investing in packaging in 2017

No one knows better than a brand manager that marketing budgets are tight and getting tighter.  There are many places to invest time, resources and money for ROI. 454 more words

Consumer Packaging

the package is the product

Hi Brand Manager!

I’d like to help you design the best possible packaging for your upcoming new product launch.

In my blogs I write a lot about the first moment of truth: merchandising! 701 more words

Consumer Packaging

10 awesome package print & design competitions

Welcome back! This is the final blog in the series of 3 blogs I have written about how competitions help package printers and designers elevate brand awareness, and tips on how to get started. 882 more words

Consumer Packaging

Getting started - awards competitions

Hi package printers!

In this series of 3 blogs, I share the reasons why you should enter your printed #packaging work in awards competitions, how to get started, and a list of competitions to consider. 739 more words

Consumer Packaging

Elevate brand awareness on a budget

For package printing converters, earning awards is an excellent way to elevate their brand awareness on a budget. As a marketer, I am a big fan of awards, especially for converters where marketing budgets are tight and innovation is often the leading point of difference. 386 more words

Consumer Packaging

Designing packaging on a deadline

Hi Brand Manager!

Congratulations! You just received approval from the marketing director to launch 3 sku’s and you are ready to begin package design. Time is tight as usual! 514 more words

Consumer Packaging

"before" and "after" works like a charm

When I was in the package printing business my prospecting plan included retail store visits. This is where I would find new brand leads. I’d walk a few aisles and pick up product packages with a goal to find  a structural packaging weakness. 337 more words

Consumer Packaging