Tags » Consumer Packaging

Illegal, immoral… and not a bit fun

Counterfeiting is a growing problem, no doubt, and it’s not only about expensive bags, perfume and alcohol. This is also very much a concern for the pharmaceutical industry where dodgy imitations slip into the system. 450 more words

Consumer Packaging

The power of packaging

Packaging Design

I am thinking of the idea of using legislation to control consumer packaging decoration. The power of packaging design has to be restrained to make a product less attractive and hold the consumers back. 220 more words

Consumer Packaging

Brand Design Melbourne

Brand and packaging design company is one which is committed to achieving brilliant brand outcomes. They believe that successful packaging easily connects with consumers making them feel more likely to buy the product. 490 more words


Global Food and Beverages Consumer Packaging Market Outlook to 2018 - Players Shifting Focus towards Emerging Markets

The report titled “Global Food and Beverages Consumer Packaging Market Outlook to 2018 – Players Shifting Focus towards Emerging Markets” provides detailed overview of the packaging market for food and beverage in the world. 961 more words

Food And Beverage

Innovative brand extensions

There are loads of textbook examples describing successful brand extensions. I would say that the Virgin enterprises of today will serve as a good example of a successful branching out from the original Virgin branded vinyl recordings. 157 more words

Consumer Packaging

Small is great

Small scale production seems to always face the same challenge. What to do for packaging? The alternatives are expensive with inflexible conditions and hard to find. 166 more words

Consumer Packaging

Packaging isn't just for Christmas...

Packaging should of course deliver value to all involved.  But there is obviously packaging with room for improvement. We are so used to rely on corkscrews, can openers and bottle openers that we hardly consider it to be a problem to get in to that kind of bottles and cans. 277 more words

Consumer Packaging