Tags » Consumer Packaging

big data, innovation and package design

Hi brand leaders!

Your brand marketing plan connects the dots between what you will do and why you will do it in 2017.

If you are a food and beverage brand that markets and sells your products in the USA, you likely included a budget for FDA regulatory updates to nutrition fact tables in your plan. 467 more words

Consumer Packaging

5 signs you should be investing in packaging in 2017

No one knows better than a brand manager that marketing budgets are tight and getting tighter.  There are many places to invest time, resources and money for ROI. 469 more words

Consumer Packaging

the package is the product

Hi Brand Manager!

I’d like to help you design the best possible packaging for your upcoming new product launch.

In my blogs I write a lot about the first moment of truth: merchandising! 701 more words

Consumer Packaging

10 awesome package print & design competitions

Welcome back! This is the final blog in the series of 3 blogs I have written about how competitions help package printers and designers elevate brand awareness, and tips on how to get started. 882 more words

Consumer Packaging

Getting started - awards competitions

Hi package printers!

In this series of 3 blogs, I share the reasons why you should enter your printed #packaging work in awards competitions, how to get started, and a list of competitions to consider. 739 more words

Consumer Packaging

Elevate brand awareness on a budget

For package printing converters, earning awards is an excellent way to elevate their brand awareness on a budget. As a marketer, I am a big fan of awards, especially for converters where marketing budgets are tight and innovation is often the leading point of difference. 386 more words

Consumer Packaging

Designing packaging on a deadline

Hi Brand Manager!

Congratulations! You just received approval from the marketing director to launch 3 sku’s and you are ready to begin package design. Time is tight as usual! 514 more words

Consumer Packaging