Tags » Consumer Packaging

your value proposition

Your product packaging is the most important consumer touch-point of your brand.

No other marketing vehicle shouts for your shopper’s attention, is seen as often or as long,  goes home with the shopper, is touched, opened, smelled, closed and picked up repeatedly like your product packaging. 19 more words

Consumer Packaging

stand out from the crowd

Unseen = Unsold

How do you get your product noticed in a sea of brands and packages sold on-line and in-store?

They want you to help them shop. 43 more words

Graphics

Between a brew and a hard place

The SABMIller/AB-InBev deal seems to go through. This is great but will obviously trigger a few consequences and produce both relative winners and losers. The packaging industry doesn’t necessary have to be one of the latter but it will definitely make things a bit more challenging. 173 more words

Consumer Packaging

Drink management

Why trust your senses when it’s more fun with technology? We use for instance thermochromic ink to tell us if our beverages are cold yet. It is fun and a great way to interact with consumers. 191 more words

Consumer Packaging

From snack to pack - full circle

Material is central for packaging. Packaging research is a good deal about materials where new sources are constantly explored. Renewable sources like corn, wheat, pine trees, shrimp shells and many more are explored for polymeric qualities. 94 more words

Consumer Packaging