Tags » Consumer Panels

Consumer Panels as a Research Method

Research can be split into two main methodologies and these are qualitative and quantitative. Examples of qualitative research include interviews, questionnaires, focus groups and consumer panels. 373 more words

Novel consumer retail behavior analysis from InfoScout relies on HP Vertica big data chops

The next BriefingsDirect big data innovation case study interview highlights how InfoScout in San Francisco gleans new levels of accurate insights into retail buyer behavior by collecting data directly from consumers’ sales receipts. 5,934 more words

Dana Gardner