Tags » Consumer Trend

Ageless style

I don’t know anybody who wants to be classified by age – so why then are so many retailers and consumer analysts obsessed wih age demographics… It’s a hard habit to break in the commercial world – but so refreshing when a brand or retailer thinks beyond the obvious. 321 more words


The pursuit of provenance


In the world of trend forcasting, some 8 or so years ago, we were brainstorming consumer trends and identified that the focus on product provenance would grow over the next decade.

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by Hillary Plank

Millennials are capturing attention in travel headlines lately, as hospitality brands clamor to connect with this up-and-coming, influential and sometimes-moneyed cohort. But Boomers shouldn’t be forgotten. 220 more words

Consumer Trend


by Rachel Rosmarin

“What time is it?”
“Time for you to get a watch.”

It’s been quite a few years since that punchline made much sense. 295 more words

Consumer Trend


by Stefania Revelli

Inspiration. Creativity. Sharing. Inadequacy? While the undeniable popularity of Pinterest has inspired everything from vacation ideas and kids’ crafts to holiday baking tips, the Pinterest pressure is… 204 more words

Consumer Trend

Evoking Memories with Smell | Health Concept

JWT Singapore has teamed with global fragrance house Givaudan to create a first of a kind bespoke “Smell a Memory” kit – a unique innovation that harnesses the power of scent to evoke emotional memories among Alzheimer’s and dementia patients. 231 more words

Consumer Trend