Tags » Consumer Trend

Ageless style

I don’t know anybody who wants to be classified by age – so why then are so many retailers and consumer analysts obsessed wih age demographics… It’s a hard habit to break in the commercial world – but so refreshing when a brand or retailer thinks beyond the obvious. 321 more words

Fashion

The pursuit of provenance

Everlane

In the world of trend forcasting, some 8 or so years ago, we were brainstorming consumer trends and identified that the focus on product provenance would grow over the next decade.

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Fashion