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Market Segment Selection Pattern

Having evaluated different segments, a company can consider from several patterns of target market selection.

  1. Single Segment Concentration.

By adopting this pattern, a firm concentrates on a single segment for exploitation for example Subaru car manufacturers concentrate on small car market. 213 more words

Marketing

Taste of Edmonton mixes things up for 2017 food festival

Taste of Edmonton touts itself as the largest outdoor food festival in Canada, and with 400,000 hungry customers filtering through each year, it needs to keep things fresh. 795 more words

Consumer

Nearly-Undetectable Mac Malware Can Take Over Entire Computer For Surveillance

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MIAMI (CBSMiami) – Law enforcement agents are looking into malicious code that’s been hitting Mac users in the U.S.

“FruitFly,” as the malware has been dubbed, is nearly undetectable. 224 more words

News

US Home Sales Fall In June, Lack Of Available Properties Blamed

WASHINGTON (AP) — Homebuyers faced surging prices and a shrinking number of properties for sale in June – causing the pace of sales to fall. 416 more words

News

WiFi Company Buries Toilet Cleaning in Service TOS

[O]ne UK WiFi hotspot operator by the name of Purple recently did something amusing: it inserted a “Community Service Clause” into its terms of service requiring that users of its hotspots must perform 1,000 hours of menial labor in exchange for this connectivity. 8 more words

Policy & Ethics

South Florida Chick-fil-A Closes After More Than A Dozen Roaches Found

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LAKE WORTH (CBSMiami) — A South Florida Chick-fil-A temporarily closed after a state inspector found live and dead roaches in the restaurant. 174 more words

News

Montrealers prepare for traffic confusion ahead of Formula E race

There’s a lot of confusion for commuters trying to get around downtown Montreal ahead of the FIA Formula E, taking place from July 29 to 30 on city streets. 386 more words

World