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The 4 Types of Asian Consumer

According to Singapore’s  Institute of Asian Consumer Insight (ACI), consumers share many traditional values, and can be grouped into four major consumer segments based on the emotional needs they share: 143 more words

Cultural Insight

Complainer - letting go

We live in quite a consumeristic, material-led society, I think we can all agree. We like to buy things, to hoard things, and never let them go. 500 more words

Radio Armageddon

Listen to the radio,

Sell me this,

Sell me that,

Murders, muggings, house fires,

Discounted electric stores closing down,

Weather forecasts,

Health warnings,

14 night cruises for over 55s, 142 more words

Poetry

Companies Need to Understand Asian Consumer Psychology

Developing successful brands in Asia requires that companies understand the Asian consumer psychology by:

  1. Nuancing the view that all Asian cultures are collectivist by looking at the different forms of in-group affiliations in Asia…
  2. 85 more words
Cultural Insight

Failure to launch of the modern home (making ewaste bricks)

Housing remains an area where domestic electronics is still basic, sure there’s an electric metre, fuse box and a mile or so of cable requiring manual input and that’s 1930’s technology. 303 more words

Uk

Franzen's Shanghai

The week before, when I’d arrived in Shanghai, my first impression of China had been that it was the most advanced place I’d ever seen. The scale of Shanghai, which from the sky had presented a dead-flat vista of tens of thousands of neatly arrayed oblong houses—each of which, a closer look revealed, was in fact a large apartment block—and then, on the ground, the brutally new skyscrapers and the pedestrian-hostile streets and the artificial dusk of the smoke-filled winter sky: it was all thrilling. 36 more words

Cultural Insight

Taking Culture

We live in a way that takes from something else everyday. We use the planet and we use each other. We have selfish relationships with people to meet our physical needs. 236 more words