Tags » Consumerization

If you don't get the user experience right, your enterprise technology will fail

Smart enterprises deploy technologies with purpose; otherwise they’re frittering away money and valuable IT resources. And the purpose of any enterprise technology roll-out, ultimately, must be to serve the goals of the business. 380 more words


West Elm creating the ultimate showrooming experience

Like many of my fellow road warriors, we have become keenly aware when we get to stay in a hotel room that offers a superior experience. 600 more words

Current Events

In which I'm Interviewed on Enterprise Forces Driving Consumer Adoption of IoT

With the adoption of consumer IoT and smart home devices lagging, analyst Jess Groopman explains to Jeremy Coward why industrial uptake could be the saviour of consumer IoT. 856 more words

Internet Of Things

Social media and The Truth (The Guardian)

Yes this is a bit about Europe too. But it’s to flag up an important Long Read article from The Guardian which looks wider, and perhaps begins to explain why we have arrived at Brexit without a clear idea what it will look like. 202 more words


'Mobile first' really means 'user first'

How people search for information on mobile devices is changing, according to Entrepreneur.com contributor John Rampton.

His column focuses on the significance of user mobile search trends to marketers, but since consumerization continues to redefine the enterprise, there’s a larger lesson for IT professionals and enterprise mobile application developers: Be aware of how employees use — and want to use — their devices. 283 more words


Moving Towards Consumable Energy: From Power Plants to Solar Panels

by Sharon Ha

In a Greentech Media article, Bennett Cohen predicts a revolutionary shift towards the consumerization of energy, in which the customer will purchase a variety of energy options as opposed to buying from a centralized power plant. 359 more words

Energy Efficiency

Marketing Technology Evolving Landscape

When you talk about Digital, you normally think of the front-office MarTech (marketing technology) – advertising, marketing, sales, commerce, service. ┬áThis is where most companies are investing as they race to deal with new customer experiences, better customer engagement, promotion effectiveness and more efficient commerce transactions. 238 more words

Digital Strategy