Like many of my fellow road warriors, we have become keenly aware when we get to stay in a hotel room that offers a superior experience. 600 more words
Tags » Consumerization
With the adoption of consumer IoT and smart home devices lagging, analyst Jess Groopman explains to Jeremy Coward why industrial uptake could be the saviour of consumer IoT. 856 more words
How people search for information on mobile devices is changing, according to Entrepreneur.com contributor John Rampton.
His column focuses on the significance of user mobile search trends to marketers, but since consumerization continues to redefine the enterprise, there’s a larger lesson for IT professionals and enterprise mobile application developers: Be aware of how employees use — and want to use — their devices. 283 more words
by Sharon Ha
In a Greentech Media article, Bennett Cohen predicts a revolutionary shift towards the consumerization of energy, in which the customer will purchase a variety of energy options as opposed to buying from a centralized power plant. 359 more words
When you talk about Digital, you normally think of the front-office MarTech (marketing technology) – advertising, marketing, sales, commerce, service. This is where most companies are investing as they race to deal with new customer experiences, better customer engagement, promotion effectiveness and more efficient commerce transactions. 238 more words