When you talk about Digital, you normally think of the front-office MarTech (marketing technology) – advertising, marketing, sales, commerce, service. This is where most companies are investing as they race to deal with new customer experiences, better customer engagement and more efficient commerce transactions. 107 more words
Tags » Consumerization
This blog is about a personal customer support experience with a very successful online retailer and what IT support organizations can learn from it. But don’t get me wrong, I love this retailer and I’ll often pay a little bit more to buy an item from them for the convenience, in particular the “1-Click” feature, and the comfort of knowing that the post-sales support and customer service will be great. 1,281 more words
I’ve said it many times before and I’m sure that I’ll say it for many years to come:
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IT support isn’t really about supporting the IT, instead it’s about supporting the people or business processes/services that rely on the IT.