Tags » Consumerization
How people search for information on mobile devices is changing, according to Entrepreneur.com contributor John Rampton.
His column focuses on the significance of user mobile search trends to marketers, but since consumerization continues to redefine the enterprise, there’s a larger lesson for IT professionals and enterprise mobile application developers: Be aware of how employees use — and want to use — their devices. 283 more words
by Sharon Ha
In a Greentech Media article, Bennett Cohen predicts a revolutionary shift towards the consumerization of energy, in which the customer will purchase a variety of energy options as opposed to buying from a centralized power plant. 359 more words
When you talk about Digital, you normally think of the front-office MarTech (marketing technology) – advertising, marketing, sales, commerce, service. This is where most companies are investing as they race to deal with new customer experiences, better customer engagement, promotion effectiveness and more efficient commerce transactions. 234 more words
This blog is about a personal customer support experience with a very successful online retailer and what IT support organizations can learn from it. But don’t get me wrong, I love this retailer and I’ll often pay a little bit more to buy an item from them for the convenience, in particular the “1-Click” feature, and the comfort of knowing that the post-sales support and customer service will be great. 1,281 more words