Tags » Consumerization

Make your mobile apps a gift for customers and employees

Digital and mobile technologies have empowered consumers like never before, enabling them to conduct research and make purchases on the go with connected smart devices. 331 more words


The new face of enterprise collaboration

Just a few weeks ago, Facebook unveiled a cloud-based collaboration platform called “Workplace.” The goal was to challenge Slack, the popular team collaboration tool used in many enterprises, by offering a familiar interface that would make it easier for employees to adopt the app en masse. 252 more words


If you don't get the user experience right, your enterprise technology will fail

Smart enterprises deploy technologies with purpose; otherwise they’re frittering away money and valuable IT resources. And the purpose of any enterprise technology roll-out, ultimately, must be to serve the goals of the business. 380 more words


West Elm creating the ultimate showrooming experience

Like many of my fellow road warriors, we have become keenly aware when we get to stay in a hotel room that offers a superior experience. 600 more words

Current Events

In which I'm Interviewed on Enterprise Forces Driving Consumer Adoption of IoT

With the adoption of consumer IoT and smart home devices lagging, analyst Jess Groopman explains to Jeremy Coward why industrial uptake could be the savior of consumer IoT. 856 more words

Internet Of Things

Social media and The Truth (The Guardian)

Yes this is a bit about Europe too. But it’s to flag up an important Long Read article from The Guardian which looks wider, and perhaps begins to explain why we have arrived at Brexit without a clear idea what it will look like. 202 more words


'Mobile first' really means 'user first'

How people search for information on mobile devices is changing, according to Entrepreneur.com contributor John Rampton.

His column focuses on the significance of user mobile search trends to marketers, but since consumerization continues to redefine the enterprise, there’s a larger lesson for IT professionals and enterprise mobile application developers: Be aware of how employees use — and want to use — their devices. 283 more words