Tags » Content Management

Breaking the Costs Barrier

“Organizations can achieve as much as 30% savings in printing and imaging costs by adopting MPS along with the advantage of a direct reduction in environmental impact.” 749 more words

Kerry Bodine: Do Customer Journeys Drive Your Content Strategy?

This journey map for the Exploratorium , a science museum in San Francisco, is one of my favorites. That’s because the folks at the former design agency Adaptive Path (which was acquired by Capital One back in 2014) did a great job of highlighting two key things: 1) The entirety of the customer experience. 8 more words

Customer Management

Why Your Company Should Move Beyond Content Marketing Freelancers

These days, there aren’t many business owners who seriously dispute the value of original, branded content. It can be proven, with graphs and charts, that YouTube videos increase brand engagement and boost website traffic; that blog posts can be invaluable for bolstering SEO; that e-books and white papers can be unparalleled tools for generating leads. 465 more words

Content Marketing

Topic: Content Management Strategy

First of all, let’s define the what is content management:  It is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium.  690 more words