Tags » Content Marketing

Why Your Company Should Move Beyond Content Marketing Freelancers

These days, there aren’t many business owners who seriously dispute the value of original, branded content. It can be proven, with graphs and charts, that YouTube videos increase brand engagement and boost website traffic; that blog posts can be invaluable for bolstering SEO; that e-books and white papers can be unparalleled tools for generating leads. 465 more words

Content Marketing

Technology and 'Content Crap' Obstruct Creativity P&G Marketing Boss Warns

Trend Summary: Technology is obstructing creativity according to the world’s largest advertiser.

Marc Pritchard, chief brand officer at the world’s largest advertiser, Procter & Gamble… 178 more words


UK Content Marketers Seek Improved Metrics

Trend Summary: According to a new study, measurement is critical to content marketing with dedicated spend set to grow over the coming year.

Content Marketing, according to the  183 more words


Converse Wedges a New Look for an Old Classic

Converse All Star “Chuck Taylor” Basketball shoes have never really been known for updates or redesigns.

The birth of an All American Classic… 1,015 more words


Investor Relations Study: What Type of Content Are Investors Looking for on IR Websites?

We learned that IR websites are essential for an investor’s “buyer’s journey,” but what type of content are they looking to find?

This surprised me. I would have thought that the  279 more words

Growth Stage Company - In-House PR Specialist

6 Tools to Start Telling Stories with GIFs

GIFs never seem to get old or go out of style.

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. 673 more words

Growth Stage Company - In-House PR Specialist

Content We Love: How to Score a Touchdown with Current Events and Consumer-Friendly Tips

Football fan or not, most Americans are well aware that football season is upon us.

Because football now officially holds the title of America’s favorite sport —  401 more words

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