Tags » Content Marketing

How to Harness Trending Content for Your PR Strategy

Newsjacking. Real-Time Marketing. Agile Marketing. There are many names for what I’m talking about, and while some implement it correctly, most don’t implement it at all. 694 more words

Public Relations

Live Video: Why it could help you succeed on digital

You see it when you are logged on Twitter and saw the debates available for you to stream.

You see it when you head over to YouTube and a sporting game just a click away for your viewership. 448 more words

Social Media

3 Content Marketing Hacks Driven by Listening

Every brand listens in one way or another to its audience. Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. 444 more words

Public Relations

The Daily Mail's ironic typo about retail store Typo...

If you ever needed more evidence of the disease being spread by the content marketers, just read a typical content marketer’s content or “curated” online publication. 380 more words


Nine Content Marketing Skills That I Can Contribute to Your Company [Infographic]

Need someone at your company to create, write, edit, and/or curate engaging and informative content? Then check out the following hand-drawn infographic highlighting my writing… 87 more words


Content Optimization Tips for Penguin 4.0

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary.

In order to see growth in traffic – and ultimately drive leads into your sales funnel – your website, blog posts, press releases, white papers, and other assets have to be properly optimized, not only technically but also in terms of content and assets. 1,291 more words

Press Release Quick Tips