Tags » Content Marketing

Hitting The Right Notes With Localization

Your company is expanding and you will soon be a proud global presence. You’re getting ready to sing your song to the world: you’ve researched global markets, chosen territories that are likeliest to increase revenue, and all of your materials have been translated perfectly. 234 more words


7 Rules for Creating Videos That Rule the Content Marketing Landscape

Today’s audiences spend just as much time watching videos online as they do on social media – a dramatic shift from even just a couple years ago. 884 more words

Growth Stage Company - In-House PR Specialist

IrfindingVegan: Filled with Kripa

How far would you go to experience 100% vegan food (assuming you’re vegan, of course)? The past weekend, I found myself commuting 14-odd kilometres. And given that I didn’t do this in my own vehicle or Uber, that’s no small deal. 1,338 more words


Social Media Marketing: The Appropriate Amount of Time You Should Spend

In the world of social media marketing, we tend to spend more time than we bargain for with planning out our strategy, content, and posting. 159 more words

Social Media

3 Unexpected Benefits From Outsourcing Content Production

You’re still trying to decide whether a content strategy vendor is right for your business. After all, partnering with any vendor is a big decision and one that requires a lot of trust. 583 more words

Content Marketing

How to Reach Audiences Beyond Your Owned Channels

We write a lot on Beyond PR about how to create content. Jamie Heckler’s 77 Types of Content to Feed Your Audience, for instance, has been one of our most popular blog posts to date. 664 more words

Press Release Quick Tips

Does Content Marketing Actually Work?

Last week, Mike Templeman, a contributor to Forbes Magazine, boldly claimed that “content marketing doesn’t work.” Templeman, a content writer himself, contends that most brands are doing it wrong, either by utilizing outdated creation and promotion strategies or simply having misguided expectations. 371 more words

Content Marketing