Newsjacking. Real-Time Marketing. Agile Marketing. There are many names for what I’m talking about, and while some implement it correctly, most don’t implement it at all. 694 more words
Tags » Content Marketing
You see it when you are logged on Twitter and saw the debates available for you to stream.
You see it when you head over to YouTube and a sporting game just a click away for your viewership. 448 more words
If you ever needed more evidence of the disease being spread by the content marketers, just read a typical content marketer’s content or “curated” online publication. 380 more words
Content marketing is no longer optional for your brand. As a massively effective strategy, with conversion rates that are six times higher than and driving three times as many leads… 693 more words
For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary.
In order to see growth in traffic – and ultimately drive leads into your sales funnel – your website, blog posts, press releases, white papers, and other assets have to be properly optimized, not only technically but also in terms of content and assets. 1,291 more words