Tags » Content Marketing

Here’s How Your Brain Sees a Business Logo -Infographic (5 min read)

Ever wanted to know what goes through your brain when you see a new business logo in your mind…? Well check out the infographic below! 7 more words

Millionaire's Digest

Long Live Content Marketing

Although some firms consider hiring a chief content officer (CCO) a best-practice, it turns out that bringing an executive on board at that level hasn’t been realistic at most companies. 1,445 more words

The Art of the Deal for B2B Content Marketers—Make It Personal!

Which came first – the chicken or the egg? People have argued convincingly on both sides of this age-old paradox and never reached a consensus. 1,138 more words

Brand Journalism: New Era of Journalism

Brand journalism is used to “build awareness and affinity, set the context for follow up brand messaging, and acquire relevant audiences.” Traditional journalism is used to share neutral and unbiased news. 926 more words

Media Communications

What is Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

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