Yey! Another dream come true: to be officially tagged as industry professor.
I teach Content Strategy Ideation by schedule on weekends in a training company. So far, here are my sample slides. 33 more words
The f8 conference was an epiphany for me. I saw the rise of a totally vertically integrated media company where content, communications, commerce, audience and advertising were all neatly wrapped up with a bow on a single platform called Facebook. 415 more words
There are several key points to marketing your business so you have an effective and productive return on your investment. In the world of social media and digital interaction, one must be ready to jump the hoops and know how to reach their masses. 340 more words
On last week, I presented at the Louisville Convention & Visitor’s Bureau Business Builder Workshop on the topic of content marketing. Even though I do work for the Louisville Convention & Visitors Bureau, every year I am requested to do a one-hour presentation on a marketing topic for the benefit of our partner businesses. 528 more words