Tags » Content Marketing

Making $$$ With Targeted Content

As a consumer, the sales funnel has a very particular path towards purchasing that I like to summarize into the four R’s: research, relationship, regular, representative. 579 more words

Content Marketing

The case against (superfluous) words.

In middle and high school, I painstakingly worked at making my writing as overwrought as possible.

To appear sophisticated and intelligent.

Because complicated ideas need to be expressed in a complicated way (I think Lacan said something to that same effect – at any rate, I swiftly embraced him and his writings in all their complexity at university). 161 more words

The Power Of Words

Emoji and GIF: Do They Enhance Business and Brand Communication?

Are optimism and skepticism compatible? Because we at #SMXChat have to be among the most optimistic when it comes advocating the power of social media in personal, business and brand communication. 549 more words

Social Media Experience Chat

Inspiring Content Attracts Inspirational Influencers

Two words that describe the Crayola brand are imaginative and artful. Since the company’s beginnings in the early 1900s straight through to today, these descriptors have remained relevant despite the fact that the company’s products have continually changed. 676 more words

Content Marketing

You Can't Do It All

When intentionally building your platform, it might be tempting to begin putting content our on every social media site you can think of.

At first it’s exciting and new. 375 more words

Social Media