Tags » Content Marketing

AU-TH-EN-TI-CI-TY.... That's the key and you have to remember it...

It is the second time in one week that I received this signal regarding authenticity in the social media… Certainly not a coincidence! Be aware that authenticity is the key… Please read this very interesting article ( 1,358 more words


8 Reasons Why Your Social Media Marketing Strategy is Failing and How To Fix It

You’ve set up your profiles, posted your content, followed a few people on Twitter… and now what?  Most businesses understand the power of using social media for business but struggle to create and execute a strategy effectively. 1,604 more words

Social Media

How to make your Organisation Human centered?

“We spend a lot of time designing the bridge, but not enough time thinking about the people who are crossing it.” Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute…

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Content Marketing

Focus on Buyer Persona, Not Keywords

A common mistake in copywriting is focusing on the keywords instead of the target reader. If you’re a freelance writer doing articles for an SEO or digital marketing company, you understand what I’m saying. 440 more words

Buyer Persona