Tags » Content Marketing

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy

When consumers today need or want something, they reflexively reach for their phones. Consumers want the right answer, right away. Is there room for brands in these moments?

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Business Advice

Blogging in the PR world

By: Yeimi Vasquez

Photo by: Margin Media

As technology continues to develop, so does the job of a public relations professional. It is out duty to stay on top of not only, newsworthy items, but also be aware of trending topics in general. 321 more words

PublicRelations

Why We Share: The Attention Economy

I realize that the moniker attention economy has been around for quite some time, but I believe it to be a concept that is important to unpack in this media saturated landscape we find ourselves in. 386 more words

Marketing

How to Create a Content Strategy

Content Strategy Basics

So, you have a website and a social media presence, and now you’re ready to dive into the magical and mysterious world of content marketing. 924 more words

Content Marketing

Why Marketing Is Still an ‘In Person’ Game

Don’t get me wrong; I definitely believe in the power and prominence of digital marketing. After all, digital vehicles like eNewsletters, blogs and digital magazines are ranked as top tactics being used by marketers today, according to the Content Marketing Institute (CMI)’s “2015 Benchmarks, Budgets and Trends—North America” report. 459 more words

Content Marketing

Link Share Friday – April 24, 2015

Articles we’re sharing this week focus on exhibitor marketing, social media, photography and content marketing. Please scroll down for today’s link to view the World ATM highlights issue. 268 more words

Social Media