356 more words
When consumers today need or want something, they reflexively reach for their phones. Consumers want the right answer, right away. Is there room for brands in these moments?
Tags » Content Marketing
Don’t get me wrong; I definitely believe in the power and prominence of digital marketing. After all, digital vehicles like eNewsletters, blogs and digital magazines are ranked as top tactics being used by marketers today, according to the Content Marketing Institute (CMI)’s “2015 Benchmarks, Budgets and Trends—North America” report. 459 more words