Tags » Content Marketing

Five Things Successful Content Marketers Never Do

By now many of us have been doing content marketing long enough that we’ve made plenty of mistakes along the way. But they do say that mistakes have value, right? 802 more words

Content Marketing

The Marketing Plan 3.0: Research on the target audiences

When formulating the Content Strategy, the first step is to refer to the communication goals in relation to each of the target audiences. Then, from the goals for every audience, it’s time to decide what type of contents and formats are more likely to effectively convey the intended message or to motivate the intended action by the target audience. 340 more words

Marketing 3.0

The Third Stop On My Podcast Tour

The third and (possibly) final stop on my world podcast tour took me to SLMA Radio. We had a nice chat about content marketing, what it means, what the challenges are, and why journalists are best-suited to tell your story. 46 more words


Everything You Ought To Know About A #Digital #Marketing Strategy

Nowadays, it’s just about expected of every startup to have digital marketing strategy prepared. For good reason, too. It’s how you get recognised nowadays. If you can reach out to even a small percentage of your potential audience on the internet, you can become hugely successful. 485 more words

Social Media

All Purchase Decisions Are Made By People

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. 569 more words


19 Newsletters That Should Slide Into Your Inbox

You know what I love? Newsletters. 

While most people don’t like their inbox cluttered with more mail than it needs, I actually look forward to receiving certain e-newsletters on a daily and weekly basis. 966 more words