I work with a lot of startups on positioning and one of the most gaping holes is always references. When I ask the question, “Who is willing to say that your solution is awesome?” the answer is always, “No one, we don’t have customers (or willing customers) yet.” They then expect me to move on to my next question, but instead I dig in my heels. 817 more words
Tags » Content Marketing
Like every other industry, manufacturing industry too is going through a sea change. Like in many other industries, Automation, Big Data, Machine Learning etc. have made entry into the manufacturing processes and there is rising demand and supply of customised products and solutions at a faster speed to the customers. 1,143 more words
As an entrepreneur, I would want all my marketing campaigns to go viral. Easy as it sounds, it is complicated to crack it, though.
What are the tactics to create a viral marketing campaign for startup with limited budgets? 534 more words
Kartik runs account management for the digital side of the Yorke Communications business and talks about why he has a favorite client.
You’ve heard of ‘Teacher’s Pet’ but have you heard of ‘Account Manager’s pet’? 176 more words