Tags » Content Marketing

Officially an Industry Professor

Yey! Another dream come true: to be officially tagged as industry professor.

I teach Content Strategy Ideation by schedule on weekends in a training company. So far, here are my sample slides. 33 more words


f8: Facebook finds your audience

The f8 conference was an epiphany for me. I saw the rise of a totally vertically integrated media company where content, communications, commerce, audience and advertising were all neatly wrapped up with a bow on a single platform called Facebook. 415 more words


Marketing Your Business The Right Way!

There are several key points to marketing your business so you have an effective and productive return on your investment.  In the world of social media  and digital interaction, one must be ready to jump the hoops and know how to reach their masses.  340 more words

Marketing, Social Media, Advertising, And Public Relation Tips

B2B IT Software Companies not doing Inbound Marketing are Missing Out On Golden Opportunities

B2B IT Software companies not embracing the Inbound Marketing phenomenon are most definitely missing out on obtaining influencers Market awareness, quality leads and some very lucrative business opportunities. 734 more words


Greenrope Marketing Automation Review


Greenrope is a compromised of a group of innovators who began assisting companies with email marketing. Fourteen years later, they are now offering the very first… 494 more words


Developing Blog Content

Developing winning blog content comes over time. Try to focus on being consistent in your writing and enjoy the process of learning how to become a better writer and source for your audience. 590 more words


"Four Ways To Improve Your Content Marketing"

On last week, I presented at the Louisville Convention & Visitor’s Bureau Business Builder Workshop on the topic of content marketing. Even though I do work for the Louisville Convention & Visitors Bureau, every year I am requested to do a one-hour presentation on a marketing topic for the benefit of our partner businesses. 528 more words