Tags » Content Network Advertising

Remarketing - Target Users, Not Sites

Remarketing is a new feature of Google AdWords.  It enables advertisers to target users who have visited their website.  You can ‘remarket’ to all traffic, not just to AdWords traffic, meaning that you can utilise AdWords to reach all visitors, regardless of whether they have clicked on your paid ad or not. 574 more words


Adwords Interface Total All Campaigns Columns Mismatched

Google Adwords recently added a view-through conversion column to display a new level of content network ad performance data in the Adwords interface.

While studying the September performance of one of my accounts, I noticed the “Total – all campaigns” horizontal table at the bottom of my account was askew relative to their vertical table category counterparts. 220 more words

Content Network