Tags » Content Strategy

Innovative Uses of Instagram For Company Announcements and Product Launches

Instagram’s more than 150 million monthly active users and visual storytelling capabilities make it an effective social media channel to leverage for important announcements. Below are 2 great examples of how brands leveraged the platform to its advantage. 371 more words

Social Media

Online Web Support Documentation

As more institutions put their web user support materials online, the list of great examples will grow. Here, an ongoing collection of resources.

Web Help Videos… 26 more words


Tools of the Trade

You might think, “It’s enough that my company is using social media. Do I really need to get into measurement and analytics too?” The answer is a resounding yes. 481 more words

Phase 2

This week, I reached two milestones. I introduced my project concept to two mentors, who each agreed to participate in user feedback probing. I was careful to only introduce the bare bones project concept as not to influence their testing results and feedback too much. 247 more words

Connections Prompt Plan Adjustments

It’s week two of the mentor process journey and I’ve finally heard from all my prospects.

Unfortunately, ′L,′ a subject matter expert (SME) in the topic and audience of my senior project, won’t be able to meet me until she completes an all-consuming major office move in mid-April. 669 more words


NAR Tech Edge Event

This one-day, high energy conference is geared towards agents who are eager to learn how current web-based and mobile technologies can benefit their business and client. 88 more words

Real Estate