Tags » Content Strategy

Taking Note: Top Tools for Capturing Ideas #smchat #contentseries

In January we launched the #contentseries segment on tools. I’ve been posting some background perspectives to over on Medium, including the latest one in support of today’s post on… 249 more words

Content

8 Powerful Ways to Market Your Business on a Limited Budget

According to HubSpot, the third top marketing challenge for companies is the lack of budgeting resources. Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. 1,118 more words

Marketing

4 Keys to Writing Content That Readers Will Love

If your content doesn’t provide readers with value, solve a problem, answer a question or entertain, then it doesn’t really serve a purpose. Have you ever had what you thought was a great post idea, but it failed to resonate or, more importantly, get shared? 702 more words

Marketing

Is "soup to nuts" what we need?

For almost as long as I can remember, pitchmen (especially on late-night TV) have been selling all-in-one gadgets that slice, dice, puree, and do pretty much everything. 638 more words

Technical Communication

SEO strategy will become content strategy

Search engine optimisation (SEO) is widely known as a tactical discipline focused on optimising for Google and ensuring that at least some of your content gets found. 499 more words

My Take