I did a talk in February called What Even Is a Website? The gist: in most organizations, everyone thinks about what their website is in a different way — making collaboration very difficult. 491 more words

See the rest of the story at http://storiesarchives.a1-dental-insurance.com/my-little-pony-activity-coloring-book-mlp-bumper-coloring-and-sticker-book/

About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. 288 more words

What’s the difference between UX writing and content strategy?

How to clarify your product team’s writing needs

This question came up a few times recently, and each time I felt like I only gave a half-baked answer. 1,961 more words

First of all , you must have a far deeper understanding about your target audiences

In other words :-

{ You have to know what they care about and are willing to pay attention to and also you have to know where , when and how they want it. 50 more words

Content that remains relevant through time can help drive traffic to your website long after it was originally published.

What is evergreen content?

Like the name suggests, evergreen content is content that remains green, it never gets stale.