Tags » Content Strategy

Thankgiving Leftovers

Thanksgiving is a day where you can eat until you can’t button your pants anymore and no one will judge you. There are plates and plates of food and with that much food there is bound to be leftovers. 158 more words


What language should you blog in?

There is only one way to address this question successfully and it is with asking yourself another question:

What is your target audience when blogging?

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Personal Branding

Crain's Chicago Business & the RWD Fail

I had my desktop web browser at half-mast, width-wise, which is why I noticed how, despite being programmed to be responsive (RWD), the 40 Under 40 profile pages are providing a TERRIBLE user experience on desktop when a web browser window isn’t in full-width mode. 109 more words

Digital Marketing

Website Redesign

Objective: Increase online engagement of prospective students, parents, and donors.

Strategy: 1) Update look and feel of college website with wider dimensions, more photography, social media feeds, and dynamic content. 26 more words

All Projects

Content Strategy

Content strategy has been defined by Linn(2015) as a strategy that “helps organizations provide the right content, to the right people, at the right times, for the right reasons.” According to Brain Traffic(2015), some of the most important aspects to consider when creating content strategies are: 736 more words


Copylab Meets: Anne-Marie McConnon, Head of Marketing EMEA at BNY Mellon Investment Management

Anne-Marie McConnon has seen some changes in her time. In more than eight years as a leader in investment marketing at M&G and then BNY Mellon Investment Management, Anne-Marie has overseen rebrands, implemented digital strategies, and headed brand-awareness campaigns across Europe and the Middle East – while also finding time to help launch the massively popular… 1,910 more words