Tags » Content Strategy

5 Reasons Nerds and Marketing Go Together

I get it. Marketing is the sexy beast of the business and communications world. I mean, who would want to do accounting and finance, when you could create tantalizing designs, hilarious commercials, and give people dollars off left and right? 1,024 more words

Web & Social Media

7 Tips to Get Out of Your Creative Rut

The wild and the wacky. Do these words scare you? Do they make you want to go into a corner and shut down? Do you get all uneasy when you’re asked to do something that’s against the status quo? 861 more words

Web & Social Media

What to Avoid if You Want People to Actually Listen

In the corporate world, there is not a day that goes by where someone says something that says something that makes you want to smack them. 352 more words

Web & Social Media

Story and data: yin and yang

I saw a story without any data. It was like a milkshake without any flavor.

First, some background: Mark Baker recently wrote a piece in which he rightly… 377 more words

Technical Communication

Why Outsource Content to Professional Writers?

Why Outsource Content to Professional Writers?

Valuable Content Marketing Co-Author and Valuable Content Expert, Sonja Jefferson, once said, “Content is the new connection between your customers and your company.” … 742 more words


The Discipline of Content Strategy

An oldie but a goodie on the nature of content strategy, and why it’s important, found on A List Apart.


The 3 Things This Esurance Ad Will Teach You About Brand Storytelling

An online ad for Esurance caught my attention and got me thinking about brand storytelling.

This commercial perfectly balances good storytelling structure, a simple brand promise, and the perspective of Esurance’s ideal buyer: 382 more words

Digital Marketing