I did a talk in February called What Even Is a Website? The gist: in most organizations, everyone thinks about what their website is in a different way — making collaboration very difficult. 491 more words
Tags » Content Strategy

Content Marketing Trends to Watch for 2018
About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. 288 more words
Links of late | 2018-04-17
- Listening to this Bodega track on repeat thanks to my friend Jess. I don’t know anything about them.
- Tranquilized bears, falling from trees to trampolines… 101 more words

What’s the difference between UX writing and content strategy?
What’s the difference between UX writing and content strategy?
How to clarify your product team’s writing needs
This question came up a few times recently, and each time I felt like I only gave a half-baked answer. 1,961 more words

What you have to do to advances your organization's strategic goals
First of all , you must have a far deeper understanding about your target audiences
In other words :-
{ You have to know what they care about and are willing to pay attention to and also you have to know where , when and how they want it. 50 more words

Leveraging Evergreen Content
Content that remains relevant through time can help drive traffic to your website long after it was originally published.
What is evergreen content?
Like the name suggests, evergreen content is content that remains green, it never gets stale.
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