Tags » Content Strategy

An eye for an eyepatch: pirate’s guide to content strategy

To all my underappreciated hard-working
InfoDevs in the world, I dedicate this
dead man’s chest of doc cases.
And a bottle of rum. Harr!

‘No one ever reads documentation, why bother with it?’ 1,344 more words


Data Driven Creativity

Really look forward to joining all at the Digital Ascendant Conference in New York this week (04/26-04/27), talking about “Data Driven Creativity – where the story meets automation… 28 more words

Content Marketing

Ads without borders

For 5 days last month, #MarchForGiants reminded at least 25,000 of us about the plight of elephants.

A 2,500 strong digital herd, created by brands and people, marched across billboards around the world, from Hong Kong to London and New York via Birmingham and Manchester. 209 more words

Devising Content Strategies for Businesses

The Irish economy is apparently recovering. People’s perception of that recovery may differ, but I’m inclined to believe that the recovery is real. That’s because businesses have started to look for content from me as well. 486 more words


Two sides of a coin

Facebook has emerged as the largest social media company with over 1.86 billion monthly active users. It provides businesses a great opportunity of using the platform for targeting potential customers using demographics and behavior data. 438 more words

Digital Marketing

Pronunciator Challenge Week 5

Finally, number five is live and that means the entire Pronunciator Staff Challenge is on the table! OPL staff, you have one more week to complete all five tasks and win FABULOUS prizes! 230 more words