Tags » Content Strategy

Content Marketing vs. Content Strategy -- What's the Difference and Why Does it Matter to Your Business?

The two terms can be defined in many ways, but the bottomline, as always, is figuring out how they relate to your business.

These past few days, we’ve been seeing an old digital marketing discussion once again making its rounds in social media. 601 more words

Local Businesses Who Have The Best (and Not So Best) Social Media Accounts

If I had to create the top three most relevant hashtags for Bellingham WA they would be:

#thissaladbetterbeorganic #thisbeerdoesnttastelikeanIPA #Westernstudentsneverwearshoes

I  am by no means picking on this place.

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Content Strategy

12 Easy Steps To Writing Great Content

Writing great content is not a skill—it’s a habit. The key to producing useful and interesting content for marketing is finding a process that works for you and sticking to it. 187 more words

Digital Marketing

How to Create a Content Strategy

Content Strategy Basics

So, you have a website and a social media presence, and now you’re ready to dive into the magical and mysterious world of content marketing. 924 more words

Content Marketing

Vine Experiments With Expanded Storytelling At Coachella

by Jordan Crook (@jordanrcrook)

This weekend, Vine debuted a channel dedicated entirely to Coachella, but did so in a very different way. Instead of opening it up to the masses of content about Coachella, they focused on a narrative created by two highly popular Vine users, Devon and Cody.

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