Tags » Content Strategy

How To Handle Editorial Calendar Disruptions

It’s inevitable. That editorial calendar you’ve created and put such care into crafting is going to be blown up eventually. It will happen. After you’ve spent hours making sure every time slot is optimized, that the timing of when posts will go out balances timeliness with respect for the audience and reflects corporate interests, something will bowl it over. 1,037 more words

Content Publishing

Content Generation at Sunrise Packaging

Sunrise Packaging is a Minnesota-based packaging company.  I helped them create and implement a search engine optimization (SEO) plan as well as integrate with a rounded content strategy.  121 more words

User Experience



While working for an agency in the UK I worked directly with the UK arm of the eHarmony Group and helped them to create an Australian sub-brand for their brand. 265 more words

Website Copywriting

Forman and Field


Forman & Field are a high-end gourmet hamper producer in London. They target high spend and time poor customers who want to add something unique to special occasions like Christmas, Easter, Hannukah, Valentine’s Day and other occasions, with delivered hampers of gourmet goods. 266 more words

Website Copywriting

Australian Patients Association

A NFP located in Melbourne enlisted my help to set up their social media, train them on social media and promote a range of awareness campaigns aimed at boosting knowledge of patients about their options for treatment, clinical care and promoting fairer billing by health professionals. 182 more words

Website Copywriting

Arthritis New Zealand

In Brief

A contract role to develop a digital transformation strategy for future operational needs. Interim manager of the website, social media and digital engagement.  In charge of improving the website appearance and navigability. 618 more words

Website Copywriting

At a glance

  • Conducted an audit their existing content and found there wasn’t enough content around business van ownership which would be of interest to a particular target audience (business van and ute owners).
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Website Copywriting