Tags » Content Strategy

Old Content Piling Up? Here’s What to Do with It

We’ve all been there before. You’re putting together a weekly eNewsletter when you realize you’ve been promoting the same three whitepapers for the last month. The only way to integrate more visuals into your social campaign is to rotate through the same four videos that were produced over a year ago. 822 more words

Content Marketing

Content Marketing Institute - 7 Ways to Accelerate Your Content Review and Approval

February 17, 2017

By Marcus Varner

As a content marketer, you have so much of the planning and execution phases in your control. You drive forward, setting up tasks to be done and milestones to be hit, and then knocking them down one by one. 142 more words

Marketing

6 Ways to Be More Productive

If your January enthusiasm has dwindled, these useful tips from ContentNetwork will get you back on track.

Do you have any more points to add? Leave a comment and let us know. 14 more words

Content Strategy

Measure your Content Marketing within Marketo

As a marketer for a magazine publisher one of my responsibilities was audience development, which meant I was to increase content consumption from our audience and grow our editorial content reach. 438 more words

Marketo Tips

MarketingProfs - [Infographic] A Visual History of Content Marketing

February 6, 2017

By Laura Forer

Many people think content marketing is relatively new, but it’s apparently been around in its current state for at least 100 years. 130 more words

Marketing

The most effective way to pull in more customers to your website

It’s true that getting your website found online can be very challenging. First, you must overcome the hurdle of ranking high enough in search engines like Google to be found and then overcome the hurdle of making your visitors stay long enough to find what they are looking for or contact you. 746 more words

Longview

Where are you on the Content Marketing Hierarchy?

This past month, I’ve been working on a freelance project that analyzes where companies are along the SEO strategy maturity spectrum, and it got me thinking about how that principle applies to Content Marketing. 1,640 more words

Content Marketing