Tags » Content Strategy

Pendistribusian Konten Secara Proaktif ke Konsumer

Kebetulan….yak benar-benar kebetulan bahwa saat ini saya sedang involved dalam sebuah project mengembangkan bentuk dan pola pendekatan komunitas online untuk sebuah ecommerce. Brand ecommerce… 417 more words

Copylab Meets: Anne-Marie McConnon, Head of Marketing EMEA at BNY Mellon Investment Management

Anne-Marie McConnon has seen some changes in her time. In more than eight years as a leader in investment marketing at M&G and then BNY Mellon Investment Management, Anne-Marie has overseen rebrands, implemented digital strategies, and headed brand-awareness campaigns across Europe and the Middle East – while also finding time to help launch the massively popular… 1,910 more words

How B2B companies boost their Demand Generation Strategy with Marketing Automation

The modern buyer’s journey

The rules of the B2B lead generation game keep changing. The reason? More and more B2B buyers are now doing most of their research online. 1,025 more words


And But Therefore

I love a good story, and so do most people. If the story can evoke an emotional response, thumbs up.

I heard a podcast a few days ago that outlined this art of storytelling and how it relates to business. 179 more words

Content Strategy

Tech Time to Family Time

“Nestlé’s new digital platform, Familia Mais Ativa, aims to bring Brazilian families closer together.

According to an article on Propmarkt, the platform includes the following sections: “A Weekend Manual” which will be updated every Friday with weekend plans and recommendations, “Let’s Live Together” with parenting advice, “Pocket Sports” which gives ideas for games and activities, and recipes that families can make together.” – Mintel… 58 more words


Inspiring Content Attracts Inspirational Influencers

Two words that describe the Crayola brand are imaginative and artful. Since the company’s beginnings in the early 1900s straight through to today, these descriptors have remained relevant despite the fact that the company’s products have continually changed. 676 more words

Content Marketing