Tags » Content Strategy

STOP saying 'Happy Friday!' - How to Do a Contextual Content Marketing Strategy

There’s an age-old argument about art – whether it’s poetry, paintings or pros – does/should all art have a purpose? As fascinating an argument as that may be, in one aspect there is no debate… 1,964 more words

Rachel

Does the scroll still matter?

Does having content above the scroll matter anymore? We know that consumers will scroll to see what’s on the page when they’re shopping. But where should we draw the line when it comes to content? 426 more words

Customer Experience

User Experience and Usability

I seem to be running into and responding to a number of articles posted on “interaction design” these days. This article, “User Experience: What is Usability… 121 more words

Information Architecture

Why web designs aren't working... and what to do about it

Web page design hasn’t been working for me for a long time and in my current website build, we have a plan to fix that. 852 more words

Content Development

Context is king: Words are essential to interaction design

Content is king. Clarity is king. No, wait, CONTEXT is king. I had to laugh when I read yet another claim to the throne in writing clear content. 204 more words

Information Architecture

Setting the Bar at Eye Level

I want to freelance. The more we’ve been exposed to interactive media and those who earned the titles of professionals in the field, the more I’ve come to realize that at some point or another I will have the chance to work as a consultant. 302 more words

Musings

How to build your online empire

By: Eli Magers

All right, everyone. I’ve been doing research with people to investigate what barriers people experience when launching websites. What I found out shocked me. 1,237 more words

Digital Marketability