Tags » Content Strategy

7 Steps to Building Your Own Content Marketing Network

So you want to do content marketing but don’t know where or how to start. Here is a simple step-by-step guide on how to build your own content marketing network, so you can start promoting your business across the various social media platforms today. 562 more words

Social Media

New England Weather As A Lesson To Content Marketers

Mark Twain said it best, “If you don’t like the weather in New England now, just wait a few minutes.”

As a New England native, I can attest to the claim that the weather in this region is some of the most unpredictable and continuously changing weather in the country. 724 more words

Content Marketing

Three Recipes on How to Write Killer Titles for your Website

To get anyone to read your awesome blog post, a killer headline and a clever hierarchy of enticing titles, are a must-have.

Michael Fortin says: 501 more words

Points Of View

Thoughts on what I've been reading (1)

The first in an occasional series of notes on things I’ve been reading.


Over at AllAccess.com Paul Kaye wrote a two-part column called… 787 more words


Does Content Marketing Actually Work?

Last week, Mike Templeman, a contributor to Forbes Magazine, boldly claimed that “content marketing doesn’t work.” Templeman, a content writer himself, contends that most brands are doing it wrong, either by utilizing outdated creation and promotion strategies or simply having misguided expectations. 371 more words

Content Marketing