Tags » Content Strategy

Content Development (the series): Why Style and Consistency Matter

In our debut editions of the #smchat #contentseries, we’ve talked so far about telling our story and finding our voice. Each of these aspects of content delivery helps us refine our messaging. 315 more words


Mobile is not Diet Desktop

If it wasn’t for the fact that typing blogs on a phone is obnoxiously difficult, I would probably be a mobile-only user. I do everything on my phone: check Facebook, watch YouTube videos, order pizza, you know, the important things in life. 416 more words

Anthony Nolan's Facebook content strategy

A content strategy can be used to look at the overall publishing messages and processes for an organisation. Or it can be focussed to one particular channel or element of delivery. 1,561 more words


Website Project: UW Continuum College

The mission, should you choose to accept it, is to develop a website for UW Continuum College. From scratch. Loaded with good storytelling about our… 237 more words

Work Samples

What we learned when we redesigned our icon

Artistic design is integral.

Perhaps a more pragmatic (but less creatively apt) entrepreneur may see an attractive icon as exclusively cosmetic. They might say that wasting time or budget on such trivial pursuits is a… 830 more words

Video Marketing