How complex and time consuming work in the world of social media is was a lesson I learned quickly as I began my classes in social media this semester as well as beginning volunteer work for a local non-profit in the realm of social media. 358 more words
Tags » Content Strategy
Ah, that potent magic of journalism boosting your brand’s marketing goals. The sweet concoction goes a little something like this: a smart nose for news, an uncanny ability to a tell a story, and effective delivery of a compelling narrative. 21 more words
You can’t miss Wayfair’s latest TV ad with Lorraine Kelly at the moment, and as ads go, I think it’s pretty good. I’m in house project mode at the minute, so I wanted to have a look at the site to see if there was anything that would suit my ever-growing shopping list. 814 more words
Effective content has a clear role and purpose. It engages customers and provides support and value to the shopping process.
Content Queen’s Content Planning Framework enables retailers to improve their content planning process and define content models that make it easy to scale content to produce more campaigns and categories, and streamline the production process. 224 more words