Tags » Content Strategy

Why IBM's content strategy hits the mark

By Jack Simpson

Content marketing can be a tricky area for brands whose products or services are not traditionally seen as ‘sexy.’ But IBM has turned that idea on its head and produced some of the most exciting content I’ve seen in any industry.

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7 Things About Modi's Digital India

Prime Minister Narendra Modi’s Digital India programme is like a giant umbrella under which several big projects will run, aiming to bring broadband speeds to India’s rural areas, which suffer from lack of connectivity. 544 more words


What3Words: addressing the world

Street addresses, locations, deliveries, finding people… it’s ultimately one of the hardest things to do on a global scale, it has no similar foundation or working order… apart from pure GEO targeted Lat/Long codes that humans can’t understand! 74 more words


Social Networks & Digital Media

Framing our thoughts on social media

We need to begin thinking about not only our audiences but the networks our audiences are a part of – both online communities and that of the physical world.  1,083 more words

Learning Again

Web Design for blogs


As you may have noticed if you are following this blog, I have been changing the theme a little erratically lately….and by the way I am not finished at all. 1,101 more words

Web Design

6 Real-Life Ways to use Social Media 'Big Data' for a Kickass Content Strategy

OK, so in the last post we already talked about why it’s important to create a contextual content strategy and how. Next I’d like to tackle the slippery fish that is ‘big data’ in relation to social media and content… 1,131 more words


How to Develop a CONTEXTUAL Content Strategy

There are lots of arguments about what creativity means but when it comes to advertising, one thing is for sure – creativity without purpose is pretty pointless! 1,856 more words