Tags » Content Strategy

Week 4;Module 4: Content Strategy

It has taken me 20 minutes to begin writing this blog entry. As I sit here at my desk in the library, there are a lot of things that I had to think about before I could begin. 882 more words

The Worst Coworker Ever - Parts 3 and 4

I spend most of my time on this blog trying to give tips and tricks on how to improve as a technical writer. But at times, we simply need examples of what not to do. 663 more words


How do you define success?

One of the biggest reasons people fail is because they never define success.

For example, if I say I want to lose weight, there’s a good chance I will never do it. 193 more words

Content Strategy

Case Studies and Whitepapers: Your Two Greatest Content Weapons

A solid content marketing strategy is so much more than blogging. Business owners are aware of this, but many lack the resources necessary to branch out. 632 more words

Content Marketing

Lean Content Marketing, or Applying the Principle of “Less is More” to Storytelling

What do marketers and writers have in common? Both use stories to deliver a message to their target audiences.

Wikipedia has the following definition of storytelling… 559 more words

Content Strategy

How to build a fascinating survey with ultimate results

It is appalling how many people stress over reaching out to current and potential clients/customers for feedback. Everyone recommends surveys, but deep down everyone is afraid of being shut down when they do surveys. 520 more words

Content Strategy

My blog isn't for that. But maybe I'll make an exception.

As I revealed in my last post, I’m no longer on Facebook and Instagram. And weird things are happening.

Yes, I still have muscle memory that wants to go type in “F-A-C-E” and let my browser history fill in the rest before I click enter. 1,014 more words