How complex and time consuming work in the world of social media is was a lesson I learned quickly as I began my classes in social media this semester as well as beginning volunteer work for a local non-profit in the realm of social media. 358 more words
Tags » Content Strategy
Requirements that you didn’t know were there (Write the Docs Europe 2017)
Proudly presenting the slides from my talk at Write the Docs Europe 2017, now on SlideShare!
Plus, fresh recording of the live talk.
For those of you who missed it, here’s a short intro. 153 more words
The 3 Journalism Techniques That Every Brand Should Follow
Ah, that potent magic of journalism boosting your brand’s marketing goals. The sweet concoction goes a little something like this: a smart nose for news, an uncanny ability to a tell a story, and effective delivery of a compelling narrative. 21 more words
Blog: Why I love magazines
Ok, I’ll admit it: I love magazines. That doesn’t mean I’m some kind of dinosaur enamoured with unfashionable print – although print still has an impact and role all of its own. 215 more words
Wayfair: heavy content investment, but hard work for the shopper
You can’t miss Wayfair’s latest TV ad with Lorraine Kelly at the moment, and as ads go, I think it’s pretty good. I’m in house project mode at the minute, so I wanted to have a look at the site to see if there was anything that would suit my ever-growing shopping list. 814 more words
Content Planning Frameworks
Effective content has a clear role and purpose. It engages customers and provides support and value to the shopping process.
Content Queen’s Content Planning Framework enables retailers to improve their content planning process and define content models that make it easy to scale content to produce more campaigns and categories, and streamline the production process. 224 more words
The Content Auditing Tool
Content Auditing is a tool that enables retailers to quantify the quality, consistency and visibility of online content, on desktop, mobile and app.
