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On Personalization and Generating ROI Online

According to the recent Salesforce “State of Marketing” report that surveyed 4 000 marketing leaders worldwide, by 2021, around 75% of marketing budgets will be spent on digital marketing efforts. 841 more words


Writing I Do for Work

Since the beginning of last month, I’ve been an editorial intern at Contently, where I write for their blog about content and media, The Content Strategist… 506 more words


Sponsored Comments: Can Genius Build the Next Big Ad Platform?

“You’re not supposed to build your house on someone else’s land. But if you build houses on everyone’s land, that could compensate for the lack of control.”

Dear E-Mail Marketers,

Dear E-mail Marketers,




We all know what e-mail marketing looks like. It’s those annoying messages that flood our G-mail with stupid headlines reading “This Just in!”, or “FLASH SALE!”. 255 more words

Unpopular Opinion: Freelancers' Rhetorical Inconsistency between Paying and Getting Paid for Services

Contently’s “The Freelancer” published an article by Yael Grauer today entitled 5 Free Alternatives to Must-Have Freelance Tools. Being relatively new to freelance writing, I read it with great interest, and appreciated Grauer’s helpful breakdown of the pros and cons of various software options. 1,149 more words


3 Ways YouTube Pre-Roll Is Forcing Marketers to Rethink Video Advertising

Story provided by Contently

There’s something about the disruptive pre-roll clips on YouTube that has always fascinated me. As a content creator, I’m starting to notice more and more how important YouTube’s pre-roll format is for determining which brands are successfully connecting with their customers and which brands are falling behind. 1,115 more words