According to the recent Salesforce “State of Marketing” report that surveyed 4 000 marketing leaders worldwide, by 2021, around 75% of marketing budgets will be spent on digital marketing efforts. 841 more words
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Sponsored Comments: Can Genius Build the Next Big Ad Platform?
“You’re not supposed to build your house on someone else’s land. But if you build houses on everyone’s land, that could compensate for the lack of control.”
Unpopular Opinion: Freelancers' Rhetorical Inconsistency between Paying and Getting Paid for Services
Contently’s “The Freelancer” published an article by Yael Grauer today entitled 5 Free Alternatives to Must-Have Freelance Tools. Being relatively new to freelance writing, I read it with great interest, and appreciated Grauer’s helpful breakdown of the pros and cons of various software options. 1,149 more words
Content is King.
Content can mean many different things, and as Jay Acunzo describes in “The Jargon Monster: What is Content Marketing, Really?”, “definitions are really, really important.” 338 more words
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There’s something about the disruptive pre-roll clips on YouTube that has always fascinated me. As a content creator, I’m starting to notice more and more how important YouTube’s pre-roll format is for determining which brands are successfully connecting with their customers and which brands are falling behind. 1,115 more words