Tags » Convergence Culture

Movie Trailers, Marketing and Microfiction

There seems to be little thought in the artistic significance in movie trailers.

They can be seen as traditional advertising, which companies often stick to… 233 more words


Convergence Culture: Putting Public Relations at the Digital Forefront

As society moves forward, more and more advances in all aspects of our world continue to develop. Whether this is a cure to a chronic illness, housing for the homeless or simply achieving equal pay rates between genders, it is undeniable that our world is constantly evolving. 967 more words

Social Media

deep dive.

THUD is a brand new concept in music journalism. We want to provide you with content that dives deeper into the ideas, themes, and intentions of musicians, and the culture that surrounds them by providing long-form features that analyse and engage with artists, fans and convergence culture. 58 more words

Convergence Culture

McLuhan's Tetrad for Modern Media

McLuhan’s (1988) tetrad mode of evaluating media effects provides a solid foundation for gauging the value and impacts of different media developments. However, its relevance to the modern digital age can be seen to wane in light of the increasingly complex interrelations between new media and technologies. 509 more words


Web 2.0: What does it mean for film?

Web 2.0

With the interactive platform of the internet filmmakers are closer than ever before with their audiences.

When I was growing up film was my safe place.  275 more words


Donnie Darko: Waking the Transmedia Universe

Donnie Darko (2001) is a psychological thriller directed by Richard Kelly and starring Jake Gyllenhaal. The story follows a teenager being lead to cause mischief by his imaginary friend Frank before the world ends, kinda (make sure you… 253 more words


Video Games in a Culture of Convergence

Written by Jens Kjeldgaard-Christiansen:

This post argues that the modern video game bears a unique affinity to contemporary convergence culture. Recognizing this affinity will improve our understanding of the video game as well as the media culture framing it. 2,223 more words

Research Blog