Transmedia storytelling is not a new phenomenon, but it is a concept that is more important than ever in 21st-century convergence culture. Media scholar Henry Jenkins states in “Transmedia Storytelling 101” that transmedia storytelling “represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.” An important word in that statement is “unified,” as transmedia storytelling is not the disconnected proliferation of a brand through licensing, nor is it merely a series of adaptations through different mediums, though adaptation can expand a property’s world by the nature of what various mediums require. 1,185 more words
Tags » Convergence Culture
I am very excited to be teaching a new graduate class this summer and I wanted to share the syllabus. The class teaches new media theory, media industries approaches, and cultural studies by examining narratives about the outcome of the 2016 US Presidential Election.