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Ask Yourself These 3 Simple Questions to Craft Better Headlines - Copyblogger -

Last week, when I wrote about how to become a writer, I forgot to mention something about why you’d want to be a writer. Writers are communicators. 52 more words


The Two Essential Elements of Irresistible Content

I once asked on social media: What’s your biggest challenge when creating compelling content? I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses. 52 more words


On a Blog or In the Boardroom, This is Still the Most Powerful Way to Persuade

He’d been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. 40 more words


Make Content Magic with Deliberate Imitation and a Simple Kitchen Timer - Copyblogger -

Your target audience isn’t interested in reading 5,000 articles from you. They’ll read one and decide whether or not to stick around. If the article’s message resonates with them, they might read a second, maybe a third. 56 more words


PR Blog vs. PR Newsletter

Many PR pros use blogs or newsletters as their form of direct communication with their publics. It is an easy way to curate original content for the brand without having to pay the media. 644 more words


Last Chance to Get 30% Off Everything at StudioPress - Copyblogger -

Prices go back to normal tonight! Just a friendly reminder that our big blowout sale ends today (8/30/16) at 5:00 p.m. Pacific Time. Until then, you can get anything we sell at StudioPress – including the Pro Plus All-Theme Package – for 30 percent off. 41 more words


The Credibility Conundrum: Can Design Build Trust? - Copyblogger -

Subject: Panic Date: Monday, August 29, 2016 Hey Milt, So like I said over coffee Friday, I’ve got to get a website set up fast. And it needs to looks credible! 53 more words