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Emotions trump intellect: 7 Ways to Fascinate Your Readers (Copyblogger)

Prestige and power are not the only vehicles for fascinating your online audience. According to Sally Hogshead, you can engage your online readers through several emotion-triggering strategies. 296 more words


How to Write Headlines That Work

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist. 188 more words

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A Brief Guide to Fixing Your Old, Neglected, and Broken Content

What exactly is expired content?

It’s those old sales pages, obsolete product pages, and other outdated content. The pages you’ve forgotten about in your archives that desperately need some attention. 1,057 more words

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A Brief Guide to Fixing Your Old, Neglected, and Broken Content - Copyblogger

One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site. 64 more words


The Difference Between Content Marketing and Copywriting

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. 439 more words

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13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet] - Copyblogger

Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience. We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead. 34 more words