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The One-Two Punch of Authenticity and Strategy - Copyblogger

We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. 47 more words

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Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It) - Copyblogger

“Why are we sending this email to this list again?” Kim asked. I was incredulous. “Umm, because we never sent it a first time,” I thought to myself. 62 more words

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The Simple 3-Step Process for Creating a Winning Content Marketing Strategy - Copyblogger

Strategy … we all know what it means, right? Just for grins, let’s look at a simple definition: A plan of action designed to achieve a major or overall aim. 53 more words

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The Power of a Fresh Start - Copyblogger

You never know what a fresh calendar year can inspire someone to do. They might start a new business, lose a zillion pounds, organize the sock drawer. 54 more words

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Why Your Voice Matters More than Ever This Year - Copyblogger

2016, right? Such a strange, difficult year. Lots of us are thinking about the artists we lost – poets, musicians, cultural icons. Of course, famous people die every year – but this one had a nasty streak. 50 more words

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Get Back to Basics to Crush It in 2017 - Copyblogger

One week from today, Copyblogger turns 11 years old. In some ways, it feels like only yesterday that I came up with the concept for this blog in December of 2005 and launched it the next month. 47 more words

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The Best of Copyblogger: 2016 Edition - Copyblogger

The year of the rollercoaster is nearly finished, and, as we usually do around this time, I wanted to pull together some of my favorite posts for you. 74 more words

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