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Baby's First Professional Blog Post

When starting anything new, it is important to learn how its to learn how it is done (or more importantly not done.) I reviewed a few professional Public Relations blogs and newsletters to examine the style of modern, online PR writers today. 1,203 more words


The Magic Of The Cs

No, it’s not about the four Cs that determine the value of a diamond.

It’s about making your writing sparkle like a gem.

 Meet the three Cs.


Try the Rainmaker Platform for Free (No Credit Card Required) - Copyblogger -

A lot has happened since we launched Rainmaker two years ago. What started as an easier, more secure, and maintenance-free way to build a powerful website has become a complete digital marketing and sales solution. 34 more words


Does Your Copy Pass the 'Forehead Slap' Test? - Copyblogger -

One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. 46 more words


Get More Done and Boost Profits with This 3-Step Process for Hiring Help - Copyblogger -

Does your business card proudly proclaim “Content Marketing Professional, Chief Cook, and Bottle Washer?” Now’s the time to change that to simply ” Content Marketing Professional.” We often take pride in the fact that we’re in charge of every aspect of running our businesses, from doing accounting to changing the light bulbs in the office. 34 more words


Are You Cheap or Are You Exceptional? How to Price Your Services - Copyblogger -

The success of your service-based business will be built on the bedrock of how you answer this one simple question: Do I want my services to be perceived as economical – or exceptional? 53 more words