Tags » Copywriter

How Attractive is Your USP?

Last weekend we had a surprise visit from my daughter. Embarking on her final term of a BA at The University of Nottingham and President of… 391 more words

Copywriter Cambridge

Copywriting portfolio: just where do I start with this little lot?

Today I tipped out my portfolio bag onto the bedroom floor and these are just the projects that landed on top of the massive pile – AND all of this stuff is from the first ten years of my copywriting career. 89 more words


Is Copywriting Your Gig?

By: Kenny Lapins, DePaul LAS 1991, senior copywriter for Centrifuge Brand Marketing

As you look beyond your collegiate career to the lifelong career that lies ahead of you, you’re probably asking yourself, “How do I invent a time machine so I can stay 21 forever.” But once you realize pursuing such technology is mere folly, you should get serious about what it is you want to do. 842 more words

Career Advice

"There was a time when British copywriting was considered the best in the world. Is that still the case?"

… so says the DMA (Direct Marketing Association) with regards to this video of a group of admen and women discussing the state of UK copywriting today. 206 more words


Freelancing Whilst Doing a PhD: The Good Bits

Outside of PhD life, I work as a freelance copywriter – yep, full-time PhD plus some-of-the-time writer. This week has probably been my most difficult yet, freelance-wise that is. 720 more words

PhD Life

Phew! I've been busy testing my new website across browsers and devices...

Testing my new website across different browsers and devices is a real pain! Just when you think it looks fine, something doesn’t work in Internet Explorer 10 or on iPad. 248 more words


9 Simple Steps to Content Writing

So clearly, perfection is the ideal, the goal we all dream of, a perfectly well written piece that engages, helps and entertains our target audience. But this is real life, we have a business to run/work to do/life to live, so perhaps we have to aim for something a little more achievable. 338 more words

Content Marketing