Tags » Copywriting

August - A Month As Good As Finished

I could have written this blog post the next time I came back to work, but I fear that this women’s month might be over – thus missing my personal or professional target of one post a month. 373 more words

My Crazy Thoughts On Life!

How to promote a small business with blogs, emails and ebooks

Many of the firms I work with are at the stage where they want to undertake some basic digital marketing, but for one reason or another – usually a lack of time, skills, or knowledge – they have been unable to get projects off the ground in any meaningful way. 563 more words


What else is there?

I am not going to bore you with the same things, this is an insight into a writers mind (scary) and some of the things that make me tick (very scary). 162 more words


"Killer Copy": Drowning in a Cardboard Sea

Stick with copywriting long enough and eventually someone will ask you to “refresh” an existing block of copy—whether it’s a one-page promo or an entire Web site. 742 more words

Message Strategy

Blogging: Keep It Fresh (Just Do As I Say!)

Ya know how when your parents (or other authority figure) told you not to do something, but then they turned around did it themselves and when you’d call them on it they’d say, “Do as I say, not as I do!”?   449 more words


GECopywriter - the umbrella

As a freelance copywriter I tend to work alone. After all, no one else can hold the pen for me, surely?

In fact, that’s not the case. 298 more words