Tags » Copywriting

Listening to These Commercials Can Make You a Better Writer

The finalists in the 2018 Radio Mercury Awards have been announced.

The 100 or so commercials that made the cut represent some of the best work being done in radio advertising today. 249 more words

Advertising (General)

Help Your Client Overcome Their MONSTER (story telling for fitness business marketing)

You already know that your content needs to engage people on an emotional level – and that doesn’t mean steering clear of negative emotions. Yes, joy, wonder, and curiosity are valuable. 613 more words

Nicola Joyce

Where Does Storytelling Fit Into Your Marketing Activity?

Fitness business owners – have you ever told your audience why you came up with the idea for your business?
Why you do what you do? 330 more words

Nicola Joyce

Maybe public servants should attend marketing training and stay for the duration...

Recently I was invited to tender to write the copy for a regional tourism website in NSW. The brief was strange to say the least. 889 more words


The definitive reason why definitive guides aren't really definitive...

Let me share a personal secret with you dear reader. I’ll whisper it to you:

I collect definitive guides

It’s true. I download each one that arrives in my inbox and save them into a folder. 440 more words

Direct Marketing

The most powerful word in marketing, it's not a keyword, nor an AdWord...

You’ll have probably noticed dear reader, the cancerous spread of fake marketers promoting their thought leadership, has resulted in an increase in the use of adjectives, particularly in headlines. 533 more words


Aloe there!

Wanna have pun? You can, thanks to Trader Joe’s.

Didn’t find the pun? Look again! You will, I am sure. ;-)