Tags » Copywriting

IKEA Catalogue 2016

Hey I am back again. Another day another brief…that’s how it goes right?

Anyway, here is the latest college project.

This time it is from tag team: Clara Traynor (me) and Lisa O Hanlon. 16 more words


Launch of Gone in the Air

Longstanding client, the youth music development charity NYMAZ, conducted research into the opportunities and challenges faced by young people living in rural areas and of the particular benefits that out-of-school music activities can offer to their life chances. 101 more words


Fair Education Alliance

Will we ever have a fair education for all? This is the critical question posed by the Fair Education Alliance, which is composed of 27 leading organisations – from Barnardo’s, Kidsco and The Prince’s Trust to Teach First, UBS and National Literacy Trust. 56 more words


Sweet Talkin’ Copy for Kickers x Love Hearts

When Kickers paired up with retro sweetie-makers Swizzels Matlow for a collection inspired by the confectioner’s most iconic treat, Love Hearts, who did they ask to craft some cute, colourful and kissable copy to support its launch? 139 more words


Emotions trump intellect: 7 Ways to Fascinate Your Readers (Copyblogger)

Prestige and power are not the only vehicles for fascinating your online audience. According to Sally Hogshead, you can engage your online readers through several emotion-triggering strategies. 296 more words


How To Fire Your Freelance Writer

It happens. The writer you hired to create your web content or marketing materials just isn’t working out. Maybe it’s the writer’s fault and maybe not. 706 more words

Working With Writers

Three Top Tips for Writing Effective Press Releases

Got news?  If so, you need a press release.  Because a well written press release can be one of the most effective and economical forms of publicity for your business. 583 more words