Tags » Copywriting

Developing a great website - blog article

Pretty much anyone can have a go at building a website these days, but creating and developing a GREAT website means that you really have to understand what works! 71 more words


For All Your [Fill-in-the-Blank] Needs

cli·ché (noun) – a phrase that is overused and betrays a lack of original thought

Just for fun sometime, make a mental note of all the ads you encounter that contain these five words: 

451 more words
Radio Advertising

The awesome, ultimate, essential, killer definitive guide that is guaranteed to blow your mind...

There is one truth in copywriting that resonates loudly in the digital world. It is simply; “the more adjectives the writer uses, the less their words are trusted by their readers… 339 more words


Why writers should blog

Writers write. Good writers write a lot. Or so I keep telling the junior writer I currently mentor.

She’s talented, has a terrific attitude and a bright future ahead of her.  826 more words


NON FICTION: I Really Should Insert A Title, But Then You Wouldn't Read It

I remember harbouring a dream of writing for a magazine. In fact, I remember the exact article that prompted me to sign up for a Writer’s Bureau course. 885 more words

Non Fiction

If your marketing messages don't appeal to idiots, you'll fail...

One of the best ways to check your copy before approving it, is to read it out aloud in a room on your own. The mistakes and clangers will almost always identify themselves as you read. 243 more words


The Best Social Media Sites for Copywriters

Now that I’ve covered why copywriters should use social media to help build their brand, I’m going to assume that you’re reading this because you’re on board and want to get started, or you’ve started and you’re wondering if you chose the right social platform. 950 more words