What is Good Copywriting?
Let’s take a look at what it means to write good ad copy. Good copywriting should have sufficient structure to convey something and enough what I call humanity to keep a reader’s interest. 336 more words
Sorry, not a Kit Kat bar. Although I never pass one up. No–break me off a piece of that much-needed rest please!
I was recently in dire need of a real break from social media, along with some rest after working overtime during a busy time in my digital copywriting role (which I love by the way). 280 more words
It was approaching the end of 2017 and I was preparing to enjoy a Christmas full of chocolate, alcohol, TV and films, family gatherings, and revision for my January exams… 1,596 more words
Also known as, how to win an ADDY with an all-type ad.
After a few years of keeping their pre-opening website up to date during the fundraising and construction phase, I had the honor of concepting and writing the very first Grand Opening ad for The MAX — The Mississippi Arts + Entertainment Experience. 245 more words