Tags » Copywriting

Think Blink: Five hidden secrets to successful media relations

You sit next to someone in a bar and know almost immediately whether that person could be a social partner. That’s the Tinder phenom: look at a face and know in a flash whether there is potential. 508 more words

PR Writing

BREEZE THROUGH COPENHAGEN: BIKES AND NOT ONLY

The Mecca for cyclists, paradise for design lovers and just one of the most wonderful cities to visit in Europe, Copenhagen has its own distinct feel to it. 874 more words

TRAVEL

Politically incorrect

I have lost count of the number of profiles written by me for brochures and websites of Indian companies. Yet one thing that strikes me the most, barring a few exceptions, is the founder’s penchant for self-glorifying (eulogizing) instead of talking about the company or focusing on improving the ground realities that, they pretty well know, are dismal in the global (or even international) context. 26 more words

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