How to quickly research a large population to define a single avatar in the next 22-minutes using Facebook audience insights and our keen experience. This only works before everyone else figures it out! 12 more words
Tags » Copywriting
Consistency: How Much Is Too Much?
Carol Fisher Saller
In writing and editing, consistency is assumed to be a good thing. A publication looks unprofessional when a name is spelled more than one way, a number is only sometimes spelled out, or a subheading doesn’t reflect its level of importance. 274 more words
If you spend any time on LinkedIn you’ll understand how the posts into the news feed are changing the way LinkedIn appears – more like Facebook or Instagram than a business media channel. 165 more words