Tags » Copywriting

Copywriting for Casio

This month I took on a huge project to rewrite Casio’s Edifice website. Translated from Japanese, their web copy needed a lot of work and a shot of personality. 105 more words


Qualities of a Good Copywriter

Creative Copywriting Qualities

So you want to be a copywriter…

To see whether this career is a good fit for you, it may be a good idea to look at what sort of qualities a good copywriter has in order to do a brilliant job at making good copy. 490 more words

7 Tips for Writing Bullet Points

7 Expert Tips for Writing Bullet Points That Sell by Karon Thackston

What are the two most-read sections of any piece of copy? The title and the bullets.

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Christian Business or Individual

When you want to write something appealing to your customer or just to your friends, it does make a difference. You want something eye catching  to your customer and you want to draw them to your business site to make a purchase. 150 more words

Are you being boring? Or does your writing pack a punch?

Here’s a question: when was the last time a piece of business writing – whether copy on a website, an advertising campaign or a press release – really grabbed your attention? 530 more words


Calling ALL Ad Men.

Its as I sit here at four minutes past eleven on a Thursday evening that I find myself exhausted from dreaming of an industry that I long to work in. 379 more words