Tags » Copywriting

Good Copywriting

What is Good Copywriting?

Let’s take a look at what it means to write good ad copy. Good copywriting should have sufficient structure to convey something and enough what I call humanity to keep a reader’s interest. 336 more words

Mississippi Seafood Trail

Not everyone realizes Mississippi is a coastal state, but with a 26-mile shore on the Gulf of Mexico, our local seafood is a point of pride. 208 more words


E - Card: Día del Padre

Brief: Crear contenido shareable, cómico, para generar engagement y mejorar el sentimiento de los seguidores hacia la marca.

Día del Padre – izzi from Sandra Mato… 191 more words

Give Me a Break, Give Me a Break, Break Me Off a Piece of That...

Sorry, not a Kit Kat bar. Although I never pass one up. No–break me off a piece of that much-needed rest please!

I was recently in dire need of a real break from social media, along with some rest after working overtime during a busy time in my digital copywriting role (which I love by the way). 280 more words


Three lessons I learnt from working at a local newspaper

It was approaching the end of 2017 and I was preparing to enjoy a Christmas full of chocolate, alcohol, TV and films, family gatherings, and revision for my January exams… 1,596 more words

Content Marketing

The MAX - Legends Print Ad

Also known as, how to win an ADDY with an all-type ad.

After a few years of keeping their pre-opening website up to date during the fundraising and construction phase, I had the honor of concepting and writing the very first Grand Opening ad for The MAX — The Mississippi Arts + Entertainment Experience. 245 more words


First the Reddish Background, and Then This...

How was your weekend? Mine went well, despite the fact that it was almost 100 out yesterday.

And a super-late “Happy Father’s Day” to all you dads, if you’re there, and reading this. 199 more words

Fiction And Copy Decodes