Tags » Copywriting

A chest cold, no sleep, but my eyebrows are on fleek.

I’ve been sick for about two weeks now.

Burning the candles at both ends. Processing aforementioned emotional breakdowns and heartache (question is, is it good for your writing?) and working hard, distracting myself and diving deep, deep, deep into copywriting. 494 more words

Writing

Glen Oak Wine (SPEC ADS)

Glen Oak Wine

Some wineries are all about window dressing. We’re more into vine dressing.

So while I guess we technically could, we’re not going to sit here and tell you about how Albert and his sons used to work the land with just a horse and a plow. 552 more words

Pyrex Storage Containers (SPEC ADS)

Pyrex Storage Containers

Look, there’s no easy way to say this. Plastic has behavioral issues. When it’s not running up your credit card statement, it’s refusing to decompose. 321 more words

American Angler Fillet Knives (SPEC ADS)

American Angler EFK original:

American Angler EFK rework:

American Angler Manual Fillet Knife original:

American Angler Manual Fillet Knife rework:

“Dull” is a 4-letter word that should never come out of your tackle box. 307 more words

Bill Wright's Alleged Copy Exam

Allegedly, this is a copywriting assessment that McCann Erickson’s creative director Bill Wright (who’s awesome, just look up some of the Miller and Burger King stuff) gave to prospective copywriters to size up their skill. 777 more words

To Use, or Not to Use (copywriting), That is the Question

 

You see blog posts all over the internet, and are contemplating beginning or expanding a blog for your business. But wonder if you should write it all yourself or hire a writer to take care of it for you. 634 more words

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