Tags » Copywriting

It's not about you

One of the great challenges – and opportunities! – in being a copywriter (especially a freelance copywriter) is understanding what your clients want.

What does the thing they have in their head look or sound like? 312 more words


How NaNoWriMo helped me finish my novel

Guest Post by Helen Ellwood

Send your inner critic into another room to play with some crayons

I don’t know about you, but I’m a complete stationery freak, so in preparation for NaNoWriMo (National Novel Writing Month) 2015, I bought a new notebook.

1,104 more words

NLP 101

Table of Contents

Table of Contents

  1. What is NLP

1.1.    A comparison of other techniques

  1. The three components of NLP

2.1.         Neuro

2.2.        Language

2.3.        Programming… 19,014 more words


  1. Words build or break relationships.
  2. Words can easily be misunderstood—Choose them wisely.
  3. Words can start wars, or make people fall in love.
  4. Words should be transparent, authentic and without hidden agendas.
  5. 67 more words

What the recruiters said...

Some of the feedback from the Copywriting for Recruiters course I ran in Bristol yesterday, with Mitch Sullivan.

“As a newbie to ad writing it opened up my eyes to a new approach and the simple changes that make a big impact.” 108 more words