Tags » Copywriting

Grammar Rules You Can and Should Break in Your Marketing Copy

When you’ve been instructed to follow strict grammar rules since elementary school, it’s easy to focus on writing mechanics a little too much sometimes.

Even if you’re writing marketing copy and not the next treatise on human rights, you’ll still find yourself reciting things like, “‘i’ before ‘e’ except after ‘c” … as you try to convince an audience to buy a toaster oven. 1,497 more words


This Common Piece of Advice Is Nearly Worthless, Unless...

How’s it going? I actually took a little more time off the past week and a half or so, which is why you haven’t heard from me. 352 more words

Fiction And Copy Decodes

Getting under the skin of The Business Centre

This was originally posted on The Business Centre (Cardiff) Ltd as part of their Customer of the Month series, find it here.

You might be surprised to know what goes on at The Business Centre (Cardiff) Ltd. 1,081 more words

Blog Posts

Brand journalism for beginners

Brand what? Good question because ‘brand journalism’ is a label that’s a lot newer than the idea that it’s pinned to, so it makes sense to start at the start. 212 more words

Back to study… again

Yes, I’ve done it.

I’m going back to study again. After finishing a long four-year hairdressing apprenticeship, followed by a diploma of makeup, I decided to have a career change. 411 more words