Tags » Copywriting

The Right Time, The Right Tone

Watching your new daughter-in-law throw the bouquet, you begin to feel a calm, cooling sensation engulf your body because the wedding stress has almost completely dissipated. 738 more words

Mike McFarland Creative

Content with your content?

I’ve been working with a few clients recently on writing and editing their online copy, which got me thinking…

Are you happy with how your website tells your story? 493 more words

Låt mig få presentera: Syster giraff och Syster igelkott!

I ungefär ett år har jag testat min idé med skräddarsydda Inspirational Art-konstverk – och det har varit en mer krävande process än vad jag kunde föreställa mig när jag började – samtidigt som det gett mer mening och berört människor djupare än jag i min vildaste dröm skulle ha kunnat ana. 156 more words



1) “Think wellness think PHARMAHEALTHCARE”-cliche

comments: Must it be thought? ok what if i don’t want to think wellness, what if i just want to self destruct? 498 more words

The overused cliché

The case of the overused cliché – that trite expression or idea – whilst writ large is, nonetheless, oft frowned upon.

A dear relative once hit me with the startling revelation that a photo I’d pondered using for illustration purposes was, in all vérité, a cliché. 431 more words


News about my courses

We are happy to inform you that we organise a new course, copywriting course for my Romanian customers and not only.

You will get 24 hours of speaking, writing tips, playing with the words and… 85 more words

Blog De Companie

What is Copywriting?

There are many writing professions. You’ve heard of the Poet, Novelist and Journalist. But what about the ‘Copywriter’? I’ve written this explanation for friends and family, to explain this interest of mine. 366 more words

Writing And Publishing