Tags » Corporate Identity

How does a logo define the visual identity?

First impression is the last impression, and a bad first impression is much harder to shake off than to spoil a good first impression. When it comes to businesses and their branding, the first impression is often to be made by the logo of the organization as it is the visual identity of it. 321 more words


Searching for the COMMUNITY Symbol

It’s a simple job, right? You just Google images until you find the one that you want.

But what if that image doesn’t exist? What if you then use the Bing search and still come up with nothing? 123 more words



A logo design for a lawyer based in Joburg, SA.

Accompanying business cards.


‘chapatti’ & ‘butter naan’

Which average Indian around you ever spends a penny on a chapatti in a restaurant that he visits not very often? When in a restaurant, butter naan is a must! 119 more words


What’s your icon?

Jaguar, McDonalds, Nike, Apple, as we recall these names, there is an icon or a visual that flashes on to our brains, isn’t it? That is where a brand gets successful in creating its identity onto people’s minds. 130 more words


Yes, It takes just 3 seconds to create an impression

Do you know a potential customer takes less than 3 seconds to make an opinion about your brand and then either they are in or they move on to your competitor. 316 more words