Tags » Cosmetics Testing

Leaping Bunny Program

By 1996, ‘cruelty-free’ shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of ‘cruelty-free’ or ‘animal friendly’ without the participation of animal protection groups.  1,056 more words

SAFE NZ (Save Animals From Exploitation)

SAFE (Save Animals From Exploitation) is a New Zealand animal rights advocacy group. The group’s purpose is to oppose practices of perceived unnecessary animal exploitation and experimentation. 946 more words

Cruelty Free