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Forget Mad Men: Here's the new office setup

By Sharon A.M. MacLean

You’ve finally decided to take the plunge.

It’s time to update your company marketing using digital strategies and tactics. Where do you begin; even the job titles are confusing. 1,459 more words

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It’s election time! Is your digital campaign ready?

By Sharon A.M. MacLean

It’s election time 2015. Politicians are going to the polls and candidates need to launch their campaign in record time.

Signs must be ordered, volunteers recruited, and constituent policies distilled to fit Party oratory for release to their respective publics. 1,032 more words

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Teresa Spinelli: Business tycoon (with heart)

By Sharon A.M. MacLean

Grocery store tycoon Teresa Spinelli is a role model for women in business–- men, too.

I remember meeting Teresa for the first time nearly 13 years ago in the summer of 2002. 806 more words


Fear of the Fool

We live in a society where everything we do is criticised.  The way we dress, the way we act, the way we talk, to the way we walk – all of this is thrown into debate by the people we surround ourselves with, friends and strangers alike.   721 more words

Embrace Who You Are

I have an imaginary life in my mind. There are few characters that I have developed and designed; the life, the people around and the physical characteristics. 227 more words

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Blog Marketing Tips - Using Multimedia To Engage Your Readers And Drive More Traffic

Search engines love blogs because they offer fresh, relevant content all the time. Keywords, links, tags, and categories can all be optimised within a blog post. 364 more words

So Many Different Arguments Over One Word

Copyright like streaming is an argument that is loaded with emotion instead of facts.

Copyright supporters will argue that copyright is tied to creativity while culture supporters will argue that copyright makes culture disappear and the Public Domain supporters will argue that Copyright has been hijacked by corporations that seek to lock up culture in order to preserve profits. 774 more words