Tags » Creative Brief

The World Hasn't Gone Mad, It's Gone Ridiculous ...

A week today is my last day at Wieden, so what I’m about to write shouldn’t matter. But it does.

You see, last week I received an email from a rather well known publisher. 306 more words


Reverse Creative Brief: “1984” Apple Macintosh Computer TV Spot

The following is a “reverse” creative brief for Apple’s 1984 Super Bowl commercial. This commercial is regarded as one of the best Super Bowl TV spots of all time, and as advertisers, we can probably learn a lot from analyzing this spot. 269 more words


Using a Creative Brief to Add Structure to Your Company Blog

By Paul Lombino

The practice of blogging has become an integral part of many marketing communications’ programs.

Companies that publish 16 or more blog posts per month, for example, report almost 3.5 times more traffic than firms publishing 0-4 posts monthly, according to… 192 more words

Marketing Communications

Golden Oreo Creative Brief

During my spring semester in school, I worked with a group of people to create a new creative strategy to help promote the brand Oreo’s. In this group, we had to research who is the target audience and figure out a creative way to reach this target audience. 30 more words


Bringing it all together it’s time to develop the Marketing Plan - in the Market-Driven Process – Spinach Helpful Tip of the Week

‘What is a ‘Spinach helpful tip’? – When a friend tells you what you don’t know – especially when you don’t know it!

In today’s crowded market and highly competitive environment it’s more important than ever to adopt and live the Market-Driven Process within and across your organization – how are you using your Marketing Technology Stack to fully leverage your… 584 more words


App, what have you done for me lately? - a question every Marketer needs to ask

When resources are being considered, every organization is wondering and every Marketer needs to be able to answer – can I and how do I manage my apps in order to improve mobile customer engagement? 538 more words


Using Socratic Questioning as part of your day to day Sales & Marketing Leadership - Installment 1 - Spinach Helpful Tip of the Week

Good morning,

Socratic Questioning as part of your day to day Sales & Marketing Leadership  

In this first installment we will begin to explore utilizing Socratic Questioning to better understand Goals and Purposes: … 363 more words