Tags » Creative Brief

Hello there!

Hello and welcome to the site. I am here to offer you my services as a professional freelance writer.

Ready to take on the challenge of mastering my way through your creative brief, to produce a piece of copy you simply can’t put down. 164 more words

Creative Brief

Writing a creative brief is a lot harder than you would think, it reminds me of project management in some ways. A creative brief is a very detailed blueprint to give direction and purpose to what your final outcome will be. 269 more words

Creative Brief

What is a creative brief?

Do you use a creative brief to guide your marketing plan?

In the most recent Marketing Minute video from Sonnhalter, Matt explains what this useful marketing tool is and the 11 elements that Sonnhalter’s creative briefs include. 11 more words

Marketing Tips

Doodle Dog Client: Inspirations by Gina

Introducing another hand-lettered piece for a Doodle Dog client, Inspirations by Gina. The idea for this logo came from a brainstorm during the client’s creative brief, combining hand-lettering a badge kind of feel. 372 more words


Creative Brief: NorthwesTel

NorthwesTel is facing a massive regulatory sea-change.

In 2012, the CRTC ended the regulated monopoly NorthwesTel has held in Canada’s northern regions for decades. While no companies have yet made the leap, NorthwesTel’s position is threatened in the region. 59 more words

Communication Plans

Brief encounters

The brief. The starting point of the conversation between client, creative and customer.

“I don’t understand it”
“It contradicts itself”
“There’s too much information”
“There’s not enough to work with.” 555 more words