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Brief #10

Brief: Develop a radio spot for Pantene’s TVC ad utilizing the big idea (“Don’t let labels hold you back”) using a creative execution technique. (50 words max) 61 more words

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Creative Brief #9

Brief: Develop a set of 3 print ads for Pantene, using the big idea (“Don’t let labels hold you back”) presented in the TVC given to you. 186 more words

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Sometimes the best brief is a question

It is 1948 and a maroon Cadillac Fleetwood Series 60 Special waits outside the Drexel Institute of Technology in Philadelphia. In the main hallway of the college the owner of the car, who is also President of a local supermarket chain Food Fair, is deep in conversation with the Dean. 2,165 more words

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Brief #8

Brief:-
a) Explain the big idea in one sentence.
b) Use the same idea to create another set of 3 ads for Australian Tourism.

a) 264 more words

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Brief# 6

Brief: Suppose your university’s administration approaches you to develop an Ad campaign with the purpose to revamp University’s brand image among youth. Using JWT’s creative brief format, develop a coherent brief. 501 more words

Creative Brief

Speaking in Images

A day in the life of Erich Gruenberg

It is a crisp February morning in 1967. Erich Gruenberg the first violin for the London Symphony Orchestra is walking through St John’s Wood on his way to Abbey Road Studios. 1,349 more words

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Brief # 6

Brief:  žSuppose your university’s administration approaches you to develop an Ad campaign with the purpose to revamp University’s brand image among youth. Using JWT’s creative brief format, develop a coherent brief… 337 more words

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