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Using a Creative Brief to Add Structure to Your Company Blog

By Paul Lombino

The practice of blogging has become an integral part of many marketing communications’ programs.

Companies that publish 16 or more blog posts per month, for example, report almost 3.5 times more traffic than firms publishing 0-4 posts monthly, according to… 192 more words

Marketing Communications

Golden Oreo Creative Brief

During my spring semester in school, I worked with a group of people to create a new creative strategy to help promote the brand Oreo’s. In this group, we had to research who is the target audience and figure out a creative way to reach this target audience. 30 more words


Bringing it all together it’s time to develop the Marketing Plan - in the Market-Driven Process – Spinach Helpful Tip of the Week

‘What is a ‘Spinach helpful tip’? – When a friend tells you what you don’t know – especially when you don’t know it!

In today’s crowded market and highly competitive environment it’s more important than ever to adopt and live the Market-Driven Process within and across your organization – how are you using your Marketing Technology Stack to fully leverage your… 584 more words


App, what have you done for me lately? - a question every Marketer needs to ask

When resources are being considered, every organization is wondering and every Marketer needs to be able to answer – can I and how do I manage my apps in order to improve mobile customer engagement? 538 more words


Using Socratic Questioning as part of your day to day Sales & Marketing Leadership - Installment 1 - Spinach Helpful Tip of the Week

Good morning,

Socratic Questioning as part of your day to day Sales & Marketing Leadership  

In this first installment we will begin to explore utilizing Socratic Questioning to better understand Goals and Purposes: … 363 more words


Advertising Management: Creating and Starring in a 30-Second Advert

For the first assignment of my 2nd year Advertising Management unit, as part of a team, I was tasked to create and star in a… 230 more words

Yehudah Cummings

D&AD New Blood: New Idea

Not long after I came up with my previous idea for a poster campaign around the objective of ‘sending letters’ I came up with a new idea that started from the idea of pin boards and scrap books. 371 more words

Professional Studio Practice: Advertising And Branding Design