Tags » Creative Brief

3 Ways to Work Better With your Creative Team

Feeling a bit frustrated with your creative team or agency? They just don’t seem to get it. Here are 3 ways to improve your communication with your creative team and get the design you want: 284 more words

Creative Brief

The four essentials to developing brilliant creative ideas - and there are only four...

I’ve lived in Melbourne twice in my life and visit most years. One thing I quickly learned was there are only four colours worn by the locals (apart from their AFL team’s). 524 more words


Brief #10

Brief: Develop a radio spot for Pantene’s TVC ad utilizing the big idea (“Don’t let labels hold you back”) using a creative execution technique. (50 words max) 61 more words


Creative Brief #9

Brief: Develop a set of 3 print ads for Pantene, using the big idea (“Don’t let labels hold you back”) presented in the TVC given to you. 186 more words


Sometimes the best brief is a question

It is 1948 and a maroon Cadillac Fleetwood Series 60 Special waits outside the Drexel Institute of Technology in Philadelphia. In the main hallway of the college the owner of the car, who is also President of a local supermarket chain Food Fair, is deep in conversation with the Dean. 2,165 more words

Brief #8

a) Explain the big idea in one sentence.
b) Use the same idea to create another set of 3 ads for Australian Tourism.

a) 264 more words


Brief# 6

Brief: Suppose your university’s administration approaches you to develop an Ad campaign with the purpose to revamp University’s brand image among youth. Using JWT’s creative brief format, develop a coherent brief. 501 more words

Creative Brief