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Creative Brief

Writing a creative brief is a lot harder than you would think, it reminds me of project management in some ways. A creative brief is a very detailed blueprint to give direction and purpose to what your final outcome will be. 269 more words

Creative Brief

What is a creative brief?

Do you use a creative brief to guide your marketing plan?

In the most recent Marketing Minute video from Sonnhalter, Matt explains what this useful marketing tool is and the 11 elements that Sonnhalter’s creative briefs include. 11 more words

Marketing Tips

Doodle Dog Client: Inspirations by Gina

Introducing another hand-lettered piece for a Doodle Dog client, Inspirations by Gina. The idea for this logo came from a brainstorm during the client’s creative brief, combining hand-lettering a badge kind of feel. 372 more words

Hand Lettering

Creative Brief: NorthwesTel

NorthwesTel is facing a massive regulatory sea-change.

In 2012, the CRTC ended the regulated monopoly NorthwesTel has held in Canada’s northern regions for decades. While no companies have yet made the leap, NorthwesTel’s position is threatened in the region. 59 more words

Communication Plans

Brief encounters

The brief. The starting point of the conversation between client, creative and customer.

“I don’t understand it”
“It contradicts itself”
“There’s too much information”
“There’s not enough to work with.” 555 more words

Words

Stairway to Nowhere at All

As a concrete noun, ______ is usually an object intended to help you get somewhere you want to be that would otherwise be inaccessible. Like the attic or a tall tree.  640 more words

Buzzword

Final: Fiction Video Script

With some additional discussion and guidance, I have submitted my final edit for a promotional video for Kerri’s Korner Bookstore and Educational Resource Center.  I feel I have learned a great deal about the process of digital storytelling and can view commercial/promotional branding video with a more clear eye. 1,099 more words

Digital Storytelling