Some fifty years ago, around the time that I was born, things were pretty easy. If you wanted become a carpenter you went to the Carpenter School and then you started working at an early age. 342 more words
Tags » Crm Strategy
Over the past dozen years I have been working in CRM. My team has delivered global strategies for major brands like Virgin, News International and McCain, and I have been teaching marketers CRM skills at the Institute of Direct & Digital Marketing and at Hult Business School, where for the past few years I have taught eCRM to Masters in Marketing students and MBAs. 499 more words
Small businesses are increasingly turning to apps to improve business performance, generate sales leads, win new business, keep existing customers and promote their brand.
Rob Hodges, digital executive at Mobiles.co.uk, believes small businesses should rethink their strategy with mobile devices in mind. 774 more words