Tags » Crm Strategy

The marketers who get to grips with CRM today are tomorrow's superstars

Over the past dozen years I have been working in CRM. My team has delivered global strategies for major brands like Virgin, News International and McCain, and I have been teaching marketers CRM skills at the Institute of Direct & Digital Marketing and at Hult Business School, where for the past few years I have taught eCRM to Masters in Marketing students and MBAs. 499 more words

Multichannel is about persuasion

There is a common misconception in modern post digital marketing, which stems from a view that because it is difficult to track which media and devices a consumer uses, it’s difficult to ensure they’re always getting the same message. 713 more words

CRM Strategy

How apps could improve business performance for your SME

Small businesses are increasingly turning to apps to improve business performance, generate sales leads, win new business, keep existing customers and promote their brand.

Rob Hodges, digital executive at Mobiles.co.uk, believes small businesses should rethink their strategy with mobile devices in mind. 774 more words


It's the Art of Perfectly Timed Marketing

Guest blogger – Jen Talbot, Senior Account Manager

Responsible for the day-to-day account management of some of Underwired’s clients including ESPN and Regus worldwide, Jen advises on digital best practice and marketing strategy, and coordinates planning workshops for customer journey mapping. 1,140 more words

The growing trend of "Total Customer Engagement" and how it is affecting the future of marketing

When I was a kid, we used to shop in the same places all the time. We’d walk down the street and say hi to the butcher walking in the other direction. 1,170 more words