Tags » Crm Strategy

Life Long Learning drives the need for CRM in vocational education

Some fifty years ago, around the time that I was born, things were pretty easy. If you wanted become a carpenter you went to the Carpenter School and then you started working at an early age. 342 more words


A short story I told at Digital Shoreditch

I gave a brief talk (twelve minutes) in the form of a personal story at Digital Shoreditch yesterday. I thought I would post it up here – you will need sound!


What does the future hold?

So I’m on a sabbatical of sorts. I’ve been on a big holiday and cleared my head after selling Underwired, seeing the merger through and… 271 more words

CRM Strategy

The marketers who get to grips with CRM today are tomorrow's superstars

Over the past dozen years I have been working in CRM. My team has delivered global strategies for major brands like Virgin, News International and McCain, and I have been teaching marketers CRM skills at the Institute of Direct & Digital Marketing and at Hult Business School, where for the past few years I have taught eCRM to Masters in Marketing students and MBAs. 499 more words

Multichannel is about persuasion

There is a common misconception in modern post digital marketing, which stems from a view that because it is difficult to track which media and devices a consumer uses, it’s difficult to ensure they’re always getting the same message. 713 more words

CRM Strategy

How apps could improve business performance for your SME

Small businesses are increasingly turning to apps to improve business performance, generate sales leads, win new business, keep existing customers and promote their brand.

Rob Hodges, digital executive at Mobiles.co.uk, believes small businesses should rethink their strategy with mobile devices in mind. 774 more words