You have already observed different behaviors in your visitors, based on your analytics data. You can see how some of them convert, most of them don’t. 614 more words
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Next time you write a headline, a product feature or any other wording intended to drive conversion, run that copy through these two key checkpoints… 57 more words
Ok, so you’re finally getting a decent amount of traffic to your site. You can start looking deeper at your conversion rate. Is it somewhere around the 1-2% average in ecommerce businesses? 616 more words
An interesting element of cognitive psychology is the mental model: a person’s representation in their mind for how something looks or works.
You can’t describe how every part of a car works but you’d know immediately if something was wrong when you were driving it. 119 more words
“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” – Larry Page.
When things are going well, it can seem like there’s little incentive for us to change anything. 214 more words