Tags » Cro

AdWords: Location Bid Modification

Bid modifications are a great way to shift budget and optimise campaigns without increasing the complexity of your account structure. Location bid modification is a quick way to ensure your best performing locations are not being hindered by poorer converting locations! 194 more words

Adwords

6 Fundamentals of PPC Landing Page Optimizations

Conversion Rate Optimization (CRO)

Your landing pages aren’t converting. Sadly, this is not your customer’s fault. It’s your job to tell your customers why your product is awesome and you have fewer than five seconds to tell that story. 955 more words

Wall Street is making huge bets on healthcare companies you've never heard of

(Source: www.businessinsider.com)

  • Wall Street is interested in the companies that help drugmakers research and develop drugs.
  • These companies, called contract research organizations, are becoming increasingly important for the pharmaceutical industry as companies look to save money on R&D.  
341 more words

Money Matters

Research: Hiring Chief Risk Officers Led Banks to Take on Even More Risk

(Source: hbr.org)

Risk taking by big U.S. banks exploded in the years leading up to the financial crisis, much of it coming in the form of complex and opaque financial instruments like derivatives. 1,114 more words

Money Matters

How to embed Digital Analytics & Optimisation into Agile Product Development

In most businesses insight, analytics and optimisation are separate from technology development or IT. Most commonly, these functions are housed within a marketing team which sits, both physically and organisationally, apart from the development team. 1,844 more words

Digital Analytics

Donauinsel Festival 2017

One of my favourite things in summer is definitely music festivals. I just love the atmosphere in festivals and dancing outdoors with friends along with great music. 626 more words

6 CRO Mistakes You Might Be Making (And How to Fix Them)


Posted by lkolowichYou just ran what you thought was a really promising conversion test. In an effort to raise the number of visitors that convert into demo requests on your product pages, you test an attractive new redesign on one of your pages using a good ol’ A/B test. 136 more words