Tags » Cross Channel Marketing

Does Cross-Channel Marketing help in Customer Retention?

Don’t deliver a product. Deliver an experience. 

Brands are focussing on delivering an experience to their customers to retain them. Customer retention is one of the biggest challenge a brand faces. 736 more words

Email Marketing

A Week With Adobe

I had a great week at Adobe Summit, where I was joined by 12,000 marketing executives.   The theme this year was Experience.  Adobe pointed out that businesses that are experience driven have higher net promoter scores and revenue than those that do not have an experience focus.  671 more words

Email Marketing

A Week With Watson

Last week I joined the tens of thousands of customers, partners, and employees who descended on the MGM Grand and Mandalay Bay in Las Vegas for the IBM Amplify and InterConnect conferences. 666 more words

Email Marketing

Spread The Love

Spread the Love

By Peggy Reinders – Principal Analyst

It’s Valentine’s Day! The Holiday that I’m convinced was created by Hallmark way back when to sell more cards. 479 more words


The Value of Advanced Data Modeling

The Value of Advanced Data Modeling

Research Written by Nicholas Einstein, David Daniels, John Polcari, Amy Jones

In 2016, email continues to outperform other digital channels and further cement its reputation as the most effective channel for driving revenue. 119 more words

Email Marketing