Just a quick bit of news – I’ve dotted the i’s and crossed the t’s on a new Tomekeepers script – just a 3 minute short for submission to the ever-expanding (and incredibly generous) … 333 more words
Shortly before Christmas, I was engaged in discussion with a Swedish-based colleague about crowd-sourcing and the humanities. My colleague – an environmental archaeologist – posited that it could be demonstrated that crowd-sourcing was not an effective methodology for his area. 514 more words
People keep asking me to define open innovation so it’s clear to me that plenty of confusion still reins around the topic so here I spend some time trying to ensure that we are all on the same page about how it’s defined and how it ultimately relates to other terms such as crowd sourcing, user driven innovation and innovation intermediaries. 406 more words
One day, this participatory marketing trend – a bright shiny object for big businesses – will go away.
It will go away because people don’t really like to be paid nothing to come up with ideas. 298 more words