Wouldn’t it be great if marketing water—or green marketing in general—were easy? If so, we’d have no trouble getting people to change their behavior and conserve water, scoop dog poop, or make whatever clean-water action we wanted them to make. 345 more words
Tags » Customer Attitudes
What is an Attitude?
An attitude is a learned predisposition to behave in a consistently favourable or unfavourable way with respect to a given object whether it is a product, product category, a brand, a service, an advertisement, a website, a store etc., Each property of this definition is critical to understanding why and how attitudes are relevant in consumer behaviours and marketing. 432 more words