Tags » Customer Centric

Humanizar a relação de fidelização de clientes

Num mundo em que diariamente se consome “digital”, considero oportuno recordar que a humanização da relação comercial envolve pessoas. Quem são estas pessoas? Todos os colaboradores da empresa. 1,161 more words

Canais Digitais E Físicos

¿Que hay - o debería haber - entre una persona conectada y el resto de las personas y "las cosas" o #IOT ?

Entre cualquier persona usuaria de un celular y el resto del mundo hyperconectado, hay un aspecto cada vez más crítico, la seguridad y la privacidad… 283 more words

IOT

¿Qué se puede aprender de los juegos para aplicar en marketing y negocios?

Bueno, intentando hacer un resumen “buleteado” – para no poner prioridades o lugares que podrían cambiar en un par de horas – estos son alguna pistas: 360 more words

Mobile

The Year of Listening

Chestnuts roasting on an open fire… Jack Frost nipping at your nose…

Back in the mid-80s, three of my siblings and I shared a rather nontraditional yuletide tradition. 1,101 more words

Messaging

Mind-Blowingly, Stunningly Epic!!

Unique. One-of-a-kind. Award-winning. Leader. State of the art. Cutting edge. Bleeding edge. Next generation. Revolutionary. Robust. Extraordinary. Legendary. Transformative. Groundbreaking. Best in class. Magical. Out of the box. 711 more words

Entrepreneurship

My top blog posts of 2016

As has become an annual tradition–and despite my nearly six month hiatus–I present my most popular blog posts from this year.

  1.  I am the captain now…
  2. 162 more words
Innovation

What Makes a Great Post: When You're Writing for More than "Cuz You Should"

During the first 10 minutes of Jeff Julian’s interview with Ardath Albee, I literally started to sweat. Then Ardath Albee asked a question that gave me great pause   “What makes it different and more compelling?”  By… 932 more words

Marketing