Tags » Customer Centric

Customer: Engagement > Experience > Retention

In B2B, customer RETENTION is king, right? Per Gartner, “The 20% of your customer base that are loyal customers drive an additional 80% of business.” 226 more words

Customer Retention

Bold Move: Tell Your CEO She Needs to Listen to her Customers

In addition to being the author of a truly killer resource,  The Content Formula, Michael Brenner is a leader.  How do I know?  Because I listened to the interview Jeff Julian conducted with him and I could hear the calm, deliberate, and assured tone with which he spoke about content marketing, our role as digital marketers, and how to approach the bold move of telling your CEO that she needs to listen to her customers more and in a different way than she has been. 712 more words


Evolutivo CRM: Una soluzione completa

Un sistema di controllo e gestione incassi e pagamenti nella PMI realizzato con vtiger

Evolutivo CRM è una soluzione completa, che permette di organizzare e tenere monitorate, nella loro complessità, tutte le interazioni che si hanno con i propri clienti, siano essi potenziali (lead) o clienti acquisiti (privati e aziende). 357 more words

PLM and Cultural Change Management ? Too expensive ?

At this moment I am finalizing my session for PDT2016 where I will talk about the importance of accurate data. Earlier this year I wrote a post about that theme: … 1,023 more words


Putting The Customer At The Centre of Your Business

Now and then a question comes along that provokes my thinking. Here’s a question that I came across recently expressed in different ways:

  • What does putting the customer at the centre of the business look like?
  • 628 more words
Customer Experience

The art of Doing Business:Customer Centricity

Business is an art which constantly requires hard work and excellence in order to sustain in market. Launching a product and marketing it isn’t sufficient for the growth, but there are other several factors too which helps a business to grow. 277 more words


The real value in being customer centric

In today’s competitive market place there are very few businesses who don’t strive to have a customer focused strategy. More and more business owners are talking about how essential it is. 540 more words

Business Owners