Tags » Customer Centric

Towards Customer Obsession

In a recent interview with Tech2, Ashutosh Sharma, VP and research director at technology and market research company Forrester, decreed that organisations “need to go beyond customer-centric to become customer-obsessed” as part of the ongoing digital transformation. 167 more words

Customer Experience

A Beginner's Guide to Content Marketing

As a student studying marketing, I’m always looking to learn more about the industry and methods that are generating success. I recently came across one brand of marketing that has massive potential to earn buyers’ attention, yet had somehow not discussed in any of my classes. 792 more words

Branding

Drink Money Make Coffee

The Drink Coffee Make Money Customer Centric Option

I am the founder and creator of MarketHive, an inbound marketing platform social network for the small business and aspiring entrepreneurs. 17 more words

Drink Money Make Coffee

The Drink Coffee Make Money Customer Centric Option

I am the founder and creator of MarketHive, an inbound marketing platform social network for the small business and aspiring entrepreneurs. 17 more words

Don’t Overlook Easy Profits

If your customer-centric walk does not match your customer-centric talk, then you are losing sales and profits to your competitors. BCG has documented the negative effects of corporate “introversion” in the linked article. 229 more words

Product Thinking in a Service Dominant World

I’d like to highlight a recent post by Kimberley Crofts of Meld Studios which captures one of the core problems with legacy corporates and their adoption of a Customer Centric mindset. 154 more words

Customer Experience