Tags » Customer Centric

Intelligent Part or Product Numbers?

For those who have followed my blog over the years, it must be clear that I am advocating for a digital enterprise explaining benefits of a data-driven approach where possible. 827 more words


Lean Wednesday Tip: Fulfilling Buyer Needs

“An over-designed product causes waste and increases overhead. It is best that you gather insightful insights from customers to ensure you truly comprehend what they really want in a product instead of over-designing a product that no one wants to buy or understands how to use.”


The emerging role of a Product Manager

When I started working with SmarTeam Corp.  in 1999, the company had several product managers, who were responsible for the whole lifecycle of a component or technology. 1,045 more words


How Do You Eat a Whole Cake?

Slice by slice of course.

So let’s think of marketing and communications strategy as a cake.

There are a hundred thousand different ways that you could… 475 more words

B2B Services

Why Digital is not a Strategy

Hopefully I don’t offend or ostracize too many people with this one, but here goes…

  1. Digital is a channel – a way of getting your goods or services in the hands of your consumers, but it’s role is to support your business in achieving its marketing, customer and service strategies, not the other way around.
  2. 500 more words
B2B Services

What, So What, Now What?

While attending the Customer Experience Management conference in Australia last year, I was lucky enough to hear from leaders in a wide range of inspirational companies, including… 171 more words

Customer Centric

How passion timed right will make you sell more🎯

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Anders Christian Hjort