Tags » Customer Centric

Becoming truly customer-centric and personalized

Focusing and organizing your company around the customer, not functions or products, is the only way to become truly customer-centric. While loyalty and rewards programs are a great tool to increase engagement, they are only one part of becoming customer-centric. 650 more words

General Social Games Business


Perhaps an ambiguous title this time as it can be interpreted in various ways. I think that all these interpretations are one of the most significant problems with PLM. 1,211 more words


WSL: Costruire una Cultura Customer First

AICEX: Quando ti dicono che è in corso un progetto per avere una azienda Customer Centric e tu chiedi “ma i vostri dipendenti sono felici?” talvolta ti guardano come se avessi chiesto una cosa fuori tema.

1,269 more words
CRM, Customer Service

Intelligent Part or Product Numbers?

For those who have followed my blog over the years, it must be clear that I am advocating for a digital enterprise explaining benefits of a data-driven approach where possible. 827 more words


Lean Wednesday Tip: Fulfilling Buyer Needs

“An over-designed product causes waste and increases overhead. It is best that you gather insightful insights from customers to ensure you truly comprehend what they really want in a product instead of over-designing a product that no one wants to buy or understands how to use.”


The emerging role of a Product Manager

When I started working with SmarTeam Corp.  in 1999, the company had several product managers, who were responsible for the whole lifecycle of a component or technology. 1,045 more words


How Do You Eat a Whole Cake?

Slice by slice of course.

So let’s think of marketing and communications strategy as a cake.

There are a hundred thousand different ways that you could… 475 more words

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