Tags » Customer Centric
Potential digital transformation is everywhere. This time I want to share a personal story based on my IoT cycling device from Garmin. Several years ago I became an enthusiastic cyclist, mainly because it clears your mind and cycling keeps you in good shape after enjoying customer visits with great dinners and excellent breakfasts. 1,028 more words
Hello again readers,
This week’s reading of the groundswell was on the topic of “talking with the groundswell”. Some of the main points I was able to understand from this chapter was that talking differs from your traditional marketing, aka ‘shouting’ which has been losing its effectiveness as time goes on. 646 more words
Hello again everyone!
Closing this week, along with some rain outside, involved reading about the topic of ‘how connecting with the groundswell transforms your company’. The main point to take home from this chapter is that when an organization begins to engage and embrace ‘groundswell thinking’ along with a social strategy, it tends to create a change within the organization (Li & Bernoff, 2011). 463 more words