Tags » Customer Centric

The Ugly Truth About Customer-Centric Companies

If I had a nickel for every B2B tech/solution company that emphasized their customer-centric values, I would be in my private jet on the way to Bora Bora right now. 793 more words

B2B Marketing

Customer Service is No Longer Good Enough

Are Customers a Burden to Your Employees?
This is one of my favorite ambiguous quotes from the internet about how businesses deal with customers. Depending on the source, the quote has been attributed to LL Bean, to Mahatma Gandhi or to some guy who wrote a book in the 1950’s…


Becoming truly customer-centric and personalized

Focusing and organizing your company around the customer, not functions or products, is the only way to become truly customer-centric. While loyalty and rewards programs are a great tool to increase engagement, they are only one part of becoming customer-centric. 650 more words

General Social Games Business


Perhaps an ambiguous title this time as it can be interpreted in various ways. I think that all these interpretations are one of the most significant problems with PLM. 1,211 more words


WSL: Costruire una Cultura Customer First

AICEX: Quando ti dicono che è in corso un progetto per avere una azienda Customer Centric e tu chiedi “ma i vostri dipendenti sono felici?” talvolta ti guardano come se avessi chiesto una cosa fuori tema.

1,269 more words
CRM, Customer Service

Intelligent Part or Product Numbers?

For those who have followed my blog over the years, it must be clear that I am advocating for a digital enterprise explaining benefits of a data-driven approach where possible. 827 more words


Lean Wednesday Tip: Fulfilling Buyer Needs

“An over-designed product causes waste and increases overhead. It is best that you gather insightful insights from customers to ensure you truly comprehend what they really want in a product instead of over-designing a product that no one wants to buy or understands how to use.”