Tags » Customer-Centricity

Making the Multichannel Marketing (MCM) Strategy Relevant in Life Sciences: 2016 perspectives (Part IV)

In 2016, pharma companies are already being forced to adopt flexible, highly personalized and tailored approaches to achieve better results on the face-to-face physician’s access and more effective patient-driven treatments choices. 1,381 more words


How Multichannel Marketing (MCM) Can Lead to Real Customer Centricity Growth: Key Success Factors in Pharma (Part III)

As more information and knowledge shifts to physicians and customers, companies need to dedicate more time to customers listening, targeting, profiling, reflecting and building deeper and sustainable relationships. 1,210 more words


Nest and Revolv - Smart Devices, Not so Smart Moves

I’ve made another guest appearance on Architecture Corner. In episode 39, “New and Obsolete”, Greger Wikstrand, Casimir Artmann and I discuss product lifetimes and the Internet of Things. 14 more words

Management And Governance

The rise of Multichannel Marketing and Digital in Pharma: A Business Necessity (Part II)

Although pharma continues to struggle in this new complex terms, the access to physicians, markets and information is getting harder and all the related barriers increased and more difficult to fight with. 868 more words


How one person can make a difference role modeling customer centricity

Tarpy’s Roadhouse just outside of Monterey, California is renowned for its good food, friendly hospitality and fast service. One person, Niranjan (“Nick”) Subedi, a native of Nepal, shines out as a role model in serving guests at the restaurant since 2000. 194 more words

Infographic: Six Mind Blowing Customer Centricity Statistics

A customer-centric company is more than a company that offers good customer service. Apple, Amazon, Ritz Carlton hotel, Jet blue airways and Zappos are prime examples of brands that are customer centric and have spent years creating a culture centred around the customer and their needs. 29 more words

Customer Service Tips