Tags » Customer-Centricity

All Aboard the Innovation Band Wagon?

It seems like everyone wants to be an innovator nowadays. Being “digital” is in – never mind what it means, you’ve just got to be “digital”. 887 more words

Architectural Practice

Creating memorable AirBnB local experiences

When AirBnB launched their “Live There” campaign in April, I thought they were featuring an idealized scenario. I’ve dreamed of traveling to some exotic location and staying with a local family who could show me their town like no hotel concierge ever could. 1,225 more words

Customer Centricity

Critical Success Factors to Imprinting Innovation into Segmentation and Targeting – Pharma Commercial Excellence perspectives

In the Pharmaceutical Industry the customer value proposition traditionally is a complex path to understand, being constantly changing with different assumptions, where unprepared business models can struggle to identify not only those changes as well future patterns and gain effective competitive advantage in a… 1,195 more words


You don't know what you don't know.

Have you ever heard the saying “you don’t know what you don’t know”?

Business as usual isn’t going to cut it in a world where “the new normal” puts the power strongly in the hands of your customers and technological innovations can make you irrelevant overnight. 176 more words


Against Slavery to Ideology & Method

The older I get the more I notice that the autonomy and the intelligence of folks in large organisations is put at the service of some ideology and/or method that has taken root in the heart-mind of someone higher up in the organisation.   847 more words

Leadership / Change / Transformation

Towards Customer Obsession

In a recent interview with Tech2, Ashutosh Sharma, VP and research director at technology and market research company Forrester, decreed that organisations “need to go beyond customer-centric to become customer-obsessed” as part of the ongoing digital transformation. 167 more words

Customer Experience