Tags » Customer-Centricity

Warning: you are not covered!

Looking at yourself through the eyes of your customers with a lot of humour: that takes courage. Yet that’s exactly what Daman, the UAEs leading health insurer, did. 670 more words

Hercules Projects

Getting the content right!

Did you know that your customers find your brand more thru the content that you publish on different channels than thru the ads that you run? 351 more words

Brand Building

2018 Global business information sector outlook / What industry leaders say

Nancy McKinstry (CEO Wolters Kluwer), Mona Vernon (CTO Thomson Reuters Labs) and Vijay Raghavan (EVP and CTO Risk and Business Analytics division of RELX Group) share their views on… 1,089 more words

Insight

What Does a Customer-Centred Orientation Look Like Through The Customer's Eyes?

Are you customer-centred?  That is a sloppy question as there is no agreement on what is being talked about when talking about customer-centricity.  So, let me ask that question in a more precise way: when the customer interacts with you/your organisation, through any touchpoint or combination thereof, does the customer experience the feeling of being cared for by you? 314 more words

Customer Experience

On Customer Obsession

Customer Obsession Is Fashionable

I hear more and more Middles & Tops mention the importance/need for customer obsession. It’s often used as an exhortation to the Bottoms – those on the front line.  979 more words

Customer Experience

This is why many business leaders waste half their effort and don’t even know it!

There is an old adage in advertising that says: “I know that half my advertising is wasted, but I don’t know which half”. In many cases, we know that all of it is wasted. 299 more words