Tags » Customer-Centricity

Are you Customer Centric or Competitor Centric?

In a recent guest post on HBR, Tara Nicholle-Nelson, explains that companies need to obsess over their customers, not their rivals. As she explains, “The question is not… 120 more words

Customer Experience

Five Reasons Customer Centricity Fails

Since 1995 the Partners at RedPort have been working on Customer Centric business models in financial institutions across the globe. From the biggest banks and insurers like US Bank and USAA, to mid-sized credit unions, MFI’s and consumer lenders – we have seen countless customer centricity efforts – many which were successful – and some that were not . 615 more words

Insurance

Mobile Strategy- what Mobile Strategy?

In a recent study published CIO’s have ranked Mobility as a priority No 2 in 2016. I find it slightly disturbing only 54% of companies have a mobile strategy in place yet only 34 % have any in-house mobile development skills. 41 more words

Business

Marketers are on the Beach Head – Digital is in The Main Street

The Beach Head: Enterprise Marketing Strategy. Traditionally Enterprise Marketing Strategy used to be based on Market Identification, Positioning & gaining Market Share. Customers were identified by Type, Segment and Clusters, Transactional Behaviour and Channels of distribution, 246 more words

Business

Know your customers and trust them too

Customer centricity—a framework that places the customer at the center of business operations—is gradually becoming a leading paradigm for new product and services development. Many firms employ a variety of marketing tools, including ethnography and… 552 more words

Innovation

Pride, Prejudice, and Professionalism in the Business of IT

Twenty-plus years in IT have led me to believe that there are very few absolutes when it comes to software systems. Two that do seem to hold true are these: 708 more words

Management And Governance