Tags » Customer-Centricity

Company Centric Processes COST you

Customer habits are changing and if you fail to anticipate them or at least follow them you will lose them. Business processes need to be customer centric, they need to serve the customer’s wants.  614 more words

Process Management

Insights into the Changes Impacting the Digital Entertainment Industry

By Rebecca Bennett

(Presented at the Zinnov Roundtable Conference for “Personalization and Gamification in Entertainment Services – The New Face of Customer Centricity” in Los Angeles – July 30, 2015) 1,008 more words

Evolution, Trends And Forecasts

How Customer-Centric Strategies Pay Off Financially

Committing to customer centricity will almost certainly require a financial institution to invest up-front to support the strategy – an investment that will pay off over several years. 957 more words


Are you Customer Centric or Competitor Centric?

In a recent guest post on HBR, Tara Nicholle-Nelson, explains that companies need to obsess over their customers, not their rivals. As she explains, “The question is not… 120 more words

Customer Experience

Five Reasons Customer Centricity Fails

Since 1995 the Partners at RedPort have been working on Customer Centric business models in financial institutions across the globe. From the biggest banks and insurers like US Bank and USAA, to mid-sized credit unions, MFI’s and consumer lenders – we have seen countless customer centricity efforts – many which were successful – and some that were not . 615 more words


Mobile Strategy- what Mobile Strategy?

In a recent study published CIO’s have ranked Mobility as a priority No 2 in 2016. I find it slightly disturbing only 54% of companies have a mobile strategy in place yet only 34 % have any in-house mobile development skills. 41 more words


Marketers are on the Beach Head – Digital is in The Main Street

The Beach Head: Enterprise Marketing Strategy. Traditionally Enterprise Marketing Strategy used to be based on Market Identification, Positioning & gaining Market Share. Customers were identified by Type, Segment and Clusters, Transactional Behaviour and Channels of distribution, 246 more words