In 2016, pharma companies are already being forced to adopt flexible, highly personalized and tailored approaches to achieve better results on the face-to-face physician’s access and more effective patient-driven treatments choices. 1,381 more words
Tags » Customer-Centricity
How Multichannel Marketing (MCM) Can Lead to Real Customer Centricity Growth: Key Success Factors in Pharma (Part III)
As more information and knowledge shifts to physicians and customers, companies need to dedicate more time to customers listening, targeting, profiling, reflecting and building deeper and sustainable relationships. 1,210 more words
Although pharma continues to struggle in this new complex terms, the access to physicians, markets and information is getting harder and all the related barriers increased and more difficult to fight with. 868 more words
A customer-centric company is more than a company that offers good customer service. Apple, Amazon, Ritz Carlton hotel, Jet blue airways and Zappos are prime examples of brands that are customer centric and have spent years creating a culture centred around the customer and their needs. 29 more words
This week, I read an interesting article on measuring an organization’s customer centricity.