Tags » Customer-Centricity

Mobile Strategy- what Mobile Strategy?

In a recent study published CIO’s have ranked Mobility as a priority No 2 in 2017. I find it slightly disturbing only 54% of companies have a mobile strategy in place yet only 34 % have any in-house mobile development skills. 41 more words


Gatorade revitalized by reconnecting with the core customer

In a recent HBR article, David Robertson highlights how Gatorade addressed a decline in sales by re-engaging with its core customer – the elite athlete. 107 more words

Customer Experience

A Customer Centric Vision

A recent blog post from Annette Franz reminds us of the importance of a company vision statement that captures the essence of what the company aims to do for customers. 135 more words

Customer Experience

Company Centric Processes COST you

Customer habits are changing and if you fail to anticipate them or at least follow them you will lose them. Business processes need to be customer centric, they need to serve the customer’s wants.  614 more words

Process Management

What Changes in the Digital Entertainment Industry mean for Advertisers?

By Rebecca Bennett

(Presented at the Zinnov Roundtable Conference for “Personalization and Gamification in Entertainment Services – The New Face of Customer Centricity” in Los Angeles – July 30, 2015) 1,008 more words

How Customer-Centric Strategies Pay Off Financially

Committing to customer centricity will almost certainly require a financial institution to invest up-front to support the strategy – an investment that will pay off over several years. 957 more words