It seems like everyone wants to be an innovator nowadays. Being “digital” is in – never mind what it means, you’ve just got to be “digital”. 887 more words
Tags » Customer-Centricity
When AirBnB launched their “Live There” campaign in April, I thought they were featuring an idealized scenario. I’ve dreamed of traveling to some exotic location and staying with a local family who could show me their town like no hotel concierge ever could. 1,225 more words
Critical Success Factors to Imprinting Innovation into Segmentation and Targeting – Pharma Commercial Excellence perspectives
In the Pharmaceutical Industry the customer value proposition traditionally is a complex path to understand, being constantly changing with different assumptions, where unprepared business models can struggle to identify not only those changes as well future patterns and gain effective competitive advantage in a… 1,195 more words
Have you ever heard the saying “you don’t know what you don’t know”?
Business as usual isn’t going to cut it in a world where “the new normal” puts the power strongly in the hands of your customers and technological innovations can make you irrelevant overnight. 176 more words
The older I get the more I notice that the autonomy and the intelligence of folks in large organisations is put at the service of some ideology and/or method that has taken root in the heart-mind of someone higher up in the organisation. 847 more words