Tags » Customer Expectations

Consumer Trust: Interesting Research Findings

Consumer trust is important if companies and industries are to succeed, certainly in the long run. For example, see “Are You Vigilant in Protecting Your Reputation?” 214 more words

Social And Digital Media

Bottled Water Tops Soda among Americans

For several years now, Americans have been consuming more bottled water and less soda. Retailers are quite aware of this because of wide variety and brands of bottled that they carry — and the amount of shelf devoted to bottled water. 280 more words
Part 3: Targeting Customers And Gathering Information

What's Ahead for the Subscription Box Service?

Are subscription boxes a fad or sustainable business model? According to Jameson Morris, a specialist in the field: “A subscription box is a recurring, physical delivery of niche-oriented products packaged as an experience and designed to offer additional value on top of the actual retail products contained in a box.” 345 more words

Marketing Communications

Are Subscription Boxes Here to Stay?

Are subscription boxes a fad or sustainable business model? According to Jameson Morris, a specialist in the field: “A subscription box is a recurring, physical delivery of niche-oriented products packaged as an experience and designed to offer additional value on top of the actual retail products contained in a box.” 334 more words
Part 3: Targeting Customers And Gathering Information

It Was Only a Matter of Time!

For several years now, Americans have been consuming more bottled water and less soda. Now, for the first time, the sales of bottled water exceed those of soda in the United States. 262 more words

Customer Expectations

Misleading Marketing

As we have noted before (see, for example, 1, 2), marketers are sometimes ethically challenged in their quest to generate more revenues and profits. 21 more words

Marketing Communications

McDonald's Honest Self-Assessment - in Public!

McDonald’s is revamping its global strategy in hopes of stimulating sales and profits. Some of its planned changes are substantial. And, it has offered an honest self-assessment in a very public way. 523 more words

Customer Expectations