Tags » Customer Expectations

McDonald's: Selling Lobster Rolls in Maine

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Shifting Gears” 77 more words

Part 3: Targeting Customers And Gathering Information

Three Shopping Center Videos

Take a look at how three shopping locations are marketing themselves to potential retail tenants (and, sometimes, to customers).


(Videos from Business Insider)

Part 3: Targeting Customers And Gathering Information

An "Upscale" McDonald's

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Honest Self… 80 more words

Social And Digital Media

How Credible/Authentic is Your Web Site Perceived?

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. 108 more words

Social And Digital Media

Being Viewed More Credibly/Authentically

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. 101 more words

Part 3: Targeting Customers And Gathering Information

Why the Customer Experience May Fail

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. 142 more words

Marketing Communications

How Good Is the Customer Experience YOU Offer?

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low. 141 more words

Part 3: Targeting Customers And Gathering Information