John Stossel wrote his most recent blog from New York-Presbyterian Hospital where he is being treated for lung cancer. 140 more words
Tags » Customer Experience
Most people, especially brand consumers, often ask whether or not re-branding a product or service is really necessary. The question is usually raised against the background of some re-branding exercises which seem not to result in any meaningful changes for the consumers. 1,254 more words
When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.
“We’re no longer in the business of selling products; we’re in the business of selling experiences,” Brad Rencher boldly asserted during the 2016 Adobe Summit… 1,174 more words
The goal of providing the best possible experience for customers forms the foundation of business transformation at successful companies, according to a recent Forrester survey. … 455 more words
Think about the last time you were running through an airport, headed to the gate to catch a plane. You stopped at the store to grab a magazine, snack and water. 146 more words