The scientific method is an elegant one – always experimenting in the pursuit of the truth and accepting that new facts overturn previous belief. Our experiences shape and builds our understanding, and and it’s critical to never assume we know everything. 396 more words
Tags » Customer Experience
Now and then a question comes along that provokes my thinking. Here’s a question that I came across recently expressed in different ways:
- What does putting the customer at the centre of the business look like? 628 more words
When it comes to marketing, creativity and data are inextricably linked.
Two areas under the spotlight in marketing today are creative and data. In the past they were often dealt with in silos: The stereotype was that the creative team worked on projects such as gut-based branding and ad campaigns, while the data analysts focused on tasks such as market mix modeling and segmentation—rarely collaborating on campaigns. 666 more words
We can all picture a swan gliding calmly over still waters. As business people, most of us can’t help thinking of those two legs beneath, paddling tirelessly, navigating currents, rocks, weeds and the odd pinching crab. 713 more words
My wife and I visited a place in Sharon, Pa for an early anniversary. That place was called Buhl Mansion Guesthouse and Spa. Let me just tell you, I thought I had been transported to the land of fantasy where all things were just right all the time. 409 more words