Tags » Customer Orientation

Marketing Planning Barriers & How to Overcome them

Businesses often make the mistake of concentrating on short term objectives rather than the long term strategic direction of business activities.  A mistake is often made by managers who think that they are planning strategically, however, what is occurring is the management of tactical operations that are short term. 307 more words

Marketing Strategy

The Persons You Will Meet at Kala Ghoda This Year

The Kala Ghoda Arts Festival (#KGAF) is keeping Mumbaikars merrily occupied this week. They visit the Kala Ghoda Art District (a term I’ve only recently got to know about) not only to shop for elegant/ loud knick-knacks, novelty art created from waste, and beautiful handloom creations (oh, the joys of hand-made Indian clothing!), but also to make sense of the modern art installations (I could never wrap my head around these, never mind what the descriptions say), to be seen as contributing to the Indian arts/ culture/ recycling, and, intriguingly, to take enough ‘selfies’ for the latest… 877 more words

Customer Orientation

Customer Delight through empowerment!

I want to narrate one of the stories that happened few years ago.

My family planned a holiday and we reached the airport early in all eagerness. 635 more words

HR Talk

Design Thinking: The Key to a Superior Service Experience

I had the opportunity to visit the office of the Registration and Stamp Duty Department of Government of Maharashtra recently. If it had not been for the signboard outside the office, I would have thought that I was in a waiting room at a local railway station. 1,251 more words


I Am Not A Label

A Revolutionist

A few days ago, I came across an incredibly emotional and eye-opening video. It had 17,518,024 views on Facebook and many of my friends had shared it. 281 more words


Five Things (Not) To Do When Talking To Customers

Economics tells us that buying decisions are a function of price, the intersection of demand and supply, and a willingness to pay. ‘Willingness to pay’ – such a clever term that can encompass so many biases. 954 more words

Customer Orientation

Six reasons why #Uber could fail in India

The rise of the new economy has given rise not just to new industries but also to new business models. E-commerce led the wave of what has today become the positioning of choice for many an entrepreneur – the ‘integrator’. 319 more words

Customer Orientation