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WestJet: It's the Little Things

Full admission, this is a love letter to WestJet, for which I have received zero compensation. For the uninitiated, WestJet is one of Canada’s two major airlines. 561 more words

New Business Book Summary Available for On Purpose

Purpose is important to customers and employees alike. In today’s market, three reasons account for the rise of purpose as a defining aspect of marketing and sales: changing consumer values, technological innovations, and a shift in the value base of many developed economies. 181 more words