Note: To include our global audience, this blog is now in three languages: English, then Spanish, then French. Please scroll down to your preferred translation. … 1,732 more words
Tags » Customer Relationship
Give me what I want and not what I’m asking for
The relationship between designers and their clients can be a challenging thing.
Establishing a healthy relationship for both parties of a project – for the one who orders and the one who creates, or the one who pays and the one who produces (if we put it in economic terms) – should be one of a designer’s high-priority goals. 700 more words
The rules of branding are evolving with the changing lifestyles of 21st century consumers. As competitive advantages disappear with commoditization of brands by increased parity in price and performance and fierce global competition, brand marketing becomes a necessity for the differentiation. 108 more words