Tags » Customer Relationship

When Intention and Perception are Not Aligned

Note: To include our global audience, this blog is now in three languages: English, then Spanish, then French. Please scroll down to your preferred translation. … 1,732 more words

Sales

My secret for happy clients

Give me what I want and not what I’m asking for

The relationship between designers and their clients can be a challenging thing.

Establishing a healthy relationship for both parties of a project – for the one who orders and the one who creates, or the one who pays and the one who produces (if we put it in economic terms) – should be one of a designer’s high-priority goals. 700 more words

Design

“Know-it-Alls” and “Learn-it-Alls”

Note: To include our global audience, this blog is now in three languages: English, then Spanish, then French. Please scroll down to your preferred translation. … 1,671 more words

Sales

Social CRM

Let’s consider a scenario. Your company has launched a brand new product ‘X’. However, the latest quarterly report indicates that the product ‘X’- despite all the marketing investments and sales propaganda -has not been generating any revenue for the company. 884 more words

Business

Social CRM

Social CRM can be defined as the use of social media platforms and the appropriate analytical methodologies to gather actionable insights which can help organizations engage better with their customers. 632 more words

Good customer relationship management

A few months ago I wrote about the re-organization of my workspace. I purchased an electrically actuated desk, assembled it by myself and re-arranged the messy wiring I had produced over time. 169 more words

Editorial

Brand marketing strategy in digital world

The rules of branding are evolving with the changing lifestyles of 21st century consumers. As competitive advantages disappear with commoditization of brands by increased parity in price and performance and fierce global competition, brand marketing becomes a necessity for the differentiation. 108 more words