Tags » Customer Relationship

This Week's Must Reads

Happy Monday everyone! It’s a short work-week for most of us here in the US for the Thanksgiving holiday.

As always, I like to drop in a summary of some of my favorite reads from last week. 771 more words

Business Growth/Strategy

Personalized Marketing – How this one-to-one marketing tool can re-define customer’s buying experience

To provide personalized experience, take the behavioral cues and tailor them to suit individual customer needs.

 (Excerpts from the book, “The New Frontiers of Marketing”) 428 more words


Thanksgiving for Your Customers

After the mess that was our recent kitchen remodel was completed (finally!) it dawned on me that not ONE of the many interior decorators, contractors, painters, electricians, plumbers, granite warehouses, etc. 881 more words

Business Growth/Strategy

Engaging the Client with Empathy

When I work with sales teams, we spend a lot of time talking about building and nurturing the client relationship. While technical sales skills are important, without the “soft” skills – earning respect, influencing others, empathy…you are going to struggle with developing a strong client relationship. 1,921 more words


Make Saying Thank You a Priority

Thanksgiving is just days away. Yes, that means lots of food and football and family (and shopping) are on deck for the coming week. But if we take a moment to get back to the basics of the day, it also means it’s a good time to say thank to the important people in our lives. 182 more words

Best Practices

Local Marketing – How hyper localisation in marketing can attract the right customer locally.

Hyper localization is about reaching customers through hyper local brand campaign.

To connect to your local customers, enter into their “local mental map” at a distance radius set in a local area. 448 more words

Digital Marketing

4 Tips to Get the Most from Your Market Research Efforts

I once had a client who wanted my help in getting some customer feedback. When I asked what their motivation was, the person we were working with said (rather unenthusiastically) “The company President said we should.” Wow! 765 more words

Business Growth/Strategy