Tags » Customer Research

The importance of talking to your customers' customers

Smart marketers focus on what the customer sees as a successful outcome. People don’t care about features, they care about the benefits for them. What problems do they have that you can help solve? 399 more words


Some Harsh Realities of Business Relationship Measurement

Let’s do a reality check on the major differences between “B2C” and “B2B” which tend to be ignored, forgotten or abused in measuring business relationships….. particularly in the midst of everything else going on. 660 more words

Better B2B Measurement

How to get people to open our emails? Creating the most effective subject line.

It sounds silly. Why would someone care so much about the few words that encompass the subject line of an email? What effect does that have on your business ventures? 1,203 more words

Customer Research

Up To Date

What are some important things when searching the market for your customer base? 

Over the past couple of weeks, my group has assigned me to create a running excel sheet listing in numeric order, any high school sporting coaches that may be a potential target market. 202 more words

Customer Research

New Survey: Only 10% of Americans trust business to behave ethically.

96 percent of Americans believe it is important for companies to ensure their employees behave ethically but only 10 percent have trust and confidence in major companies to do what is right. 273 more words

Sustainable Brands

Small Business Marketing 101: Customer Motivation

Social media, direct mail and ads are typically thought of as the primary marketing tools for business, but there’s one more element that’s commonly overlooked. 997 more words


New freelancer: Kick-offs are a consultant's best friend

I know the feeling — your proposal was accepted, your clients are excited and you just want to DO THIS!!!!

Hold your horses, Tex. I know this is going to be awesome, but you need to be careful right about here. 367 more words