Tags » Customer Research

Customer Journey Map

Customer engagement is not simply a series of interactions, or getting people to visit a website, “Like” something on FaceBook, or download a mobile app.  Genuine engagement centers on compatibility, and identifying how and where individuals and organizations can exist harmoniously together. 128 more words

Who is your customer?

This week I’ve been working with several clients on getting to understand who their customer is.  It’s not enough to have a great product or service, you need to understand who your customer is before you even think about that you are going to offer them. 315 more words


9 Steps to Creating an Effective Social Media Marketing Strategy.

Think you have to post on every social media network to get noticed, right?


I’ll reveal why your current social media marketing strategy isn’t as effective as you think it is  571 more words


Content Marketing by Aire Design

Companies with an active blog report 97% more leads (Source). Are you producing lead generating content?

Content is the leading way to market your services or products. 884 more words


Sesame Part 1: Field 3


Sesame came out of the Field 3 class at Harvard Business School (HBS). The field curriculum was developed to complement the core case-method with opportunities for hands-on experience. 1,269 more words

Customer Research

Research in the Right Order: When to Interview Your Customers

One of the parts of my work that I get the most satisfaction from, and the part that most consistently surprises me, is in listening to our customers. 843 more words