Tags » Customer Research

Small Business Marketing 101: Customer Motivation

Social media, direct mail and ads are typically thought of as the primary marketing tools for business, but there’s one more element that’s commonly overlooked. 997 more words


New freelancer: Kick-offs are a consultant's best friend

I know the feeling — your proposal was accepted, your clients are excited and you just want to DO THIS!!!!

Hold your horses, Tex. I know this is going to be awesome, but you need to be careful right about here. 367 more words


4 Positive Business Impacts from CX and VOC Research

It’s a simplistic concept but arguably nothing can build culture and revenue with a company quicker than a universal strategy to focus on the customer. Oftentimes in business it is easy to sidetrack yourself by focusing on tasks that are far removed from the customer. 739 more words

Market Research Training Tips

Survey Software, Alligators and a Warning

I’m agnostic about “Survey Software” in general. You can go to the web and find all kinds of sites offering apps to let you make a questionnaire, upload a sample, get responses, do some simple analysis and reporting.  353 more words

Better B2B Measurement

Re-thinking How We Measure Business Customers

It’ a can be a good idea to periodically spend some time re-thinking how we measure relationships between Companies and the Business Customers they serve. We often hear references to B2C vs. 562 more words

Better B2B Measurement

5 tips to consider when commissioning market research

How do you go about articulating to your research agency exactly what it is you need?

Some people are experienced in commissioning research, but some aren’t, resulting in the output not being as informative as it could be. 581 more words

Market Research

What People Say and What They Actually Do

“Oh yeah I’ll totally go to that event with you!”

“I’m going to go to the gym 4 times a week starting January 1st!”

“Yeah sure, I’ll read that book when I get back home!” 292 more words

Life & Random Thoughts