Social media, direct mail and ads are typically thought of as the primary marketing tools for business, but there’s one more element that’s commonly overlooked. 997 more words
Tags » Customer Research
I know the feeling — your proposal was accepted, your clients are excited and you just want to DO THIS!!!!
Hold your horses, Tex. I know this is going to be awesome, but you need to be careful right about here. 367 more words
It’s a simplistic concept but arguably nothing can build culture and revenue with a company quicker than a universal strategy to focus on the customer. Oftentimes in business it is easy to sidetrack yourself by focusing on tasks that are far removed from the customer. 739 more words
How do you go about articulating to your research agency exactly what it is you need?
Some people are experienced in commissioning research, but some aren’t, resulting in the output not being as informative as it could be. 581 more words