Tags » Customer Research

How to do Market Research: Align Your Business with Current Market Conditions

“The companies that do the best are the ones that do their homework.” – Donna Barson, president and owner of Barson Marketing Inc.

What homework?–Market research. 5,954 more words


4 Ways to Apply Data Science to Social Media Marketing in 2018 (AdWeek)

Harvard Business Review famously described data science as the “Sexiest Job of the 21st Century” in 2012, causing a massive explosion in opportunities in this space. 806 more words

Data Science

Want to better understand customers? Do less quantitative and more qualitative research.

We all want to understand our customers better. Many, if not most of us, have moved to some type of customer feedback / experience tools. 213 more words

Customer Focus

Tricks for driving growth and revenue

To drive growth and increase revenue a company must understand current and potential customers and identify uncontested opportunity in the industry. Below are a few tricks for driving growth and revenue: 176 more words


A Representative CSAT Sample is Crucial

One of the keys to getting reliable Customer Satisfaction (CSAT) data is to make sure that you have a representative sample of the entire customer population you want to target. 302 more words

Management & Leadership

Customer Journey Map

Customer engagement is not simply a series of interactions, or getting people to visit a website, “Like” something on FaceBook, or download a mobile app.  Genuine engagement centers on compatibility, and identifying how and where individuals and organizations can exist harmoniously together. 128 more words