Tags » Customer Research

5 tips to consider when commissioning market research

How do you go about articulating to your research agency exactly what it is you need?

Some people are experienced in commissioning research, but some aren’t, resulting in the output not being as informative as it could be. 581 more words

Market Research

What People Say and What They Actually Do

“Oh yeah I’ll totally go to that event with you!”

“I’m going to go to the gym 4 times a week starting January 1st!”

“Yeah sure, I’ll read that book when I get back home!” 292 more words

Life & Random Thoughts

Google Analytics and User Experience

Google Analytics as a tool is known for many good things – it has  many cool features, tracks websites, mobile app , can also describe audience, traffic source etc etc, but one  area  where  it really fails its  users is its usability. 354 more words

Google Analytics

Simone Borsci reblogged this on Simone Borsci.

Persuasive Design

A Discussion

Persuasive design, is not an art – although it might ultimately produce something artistic it is very much about science – in particular the science of humans. 449 more words

Digital & More

Innovate through better customer research

Or how to do it the ‘right’ way to support better product and service development; some may call this innovation … (which by the way is a term used mostly by industry laggards to send a message to their stakeholders: look we have an innovation function and have even appointed a Chief Innovation Officer – go and talk about innovation in Silicon Valley, people will probably laugh at you). 511 more words

Non Classé

A science experiment for the BC Graduate Tech Club (and my wallet)

I’ve been an Uber driver for about a month now. I’ve logged a total of 7.5 hours on the road, chauffeuring people around Boston and the burbs. 765 more words


How do you Collect Customer Needs?

Experience, customer research, user experience, empathic design, human factors, and intuition.

Above, I have listed six key tactics that I commonly use whilst designing software and service offerings. 255 more words

Concept Phase