Tags » Customer Research

Innovate through better customer research

Or how to do it the ‘right’ way to support better product and service development; some may call this innovation … (which by the way is a term used mostly by industry laggards to send a message to their stakeholders: look we have an innovation function and have even appointed a Chief Innovation Officer – go and talk about innovation in Silicon Valley, people will probably laugh at you). 511 more words

Non Classé

A science experiment for the BC Graduate Tech Club (and my wallet)

I’ve been an Uber driver for about a month now. I’ve logged a total of 7.5 hours on the road, chauffeuring people around Boston and the burbs. 765 more words


How do you Collect Customer Needs?

Experience, customer research, user experience, empathic design, human factors, and intuition.

Above, I have listed six key tactics that I commonly use whilst designing software and service offerings. 255 more words

Concept Phase

Most Americans Support Government Action on Climate Change.

The poll found that 83% of Americans, including 61% of Republicans and 86% of independents, say that if nothing is done to reduce emissions, global warming will be a very or somewhat serious problem in the future. 387 more words


Tetra Pak introduces milk cartons made entirely from plant based materials.

Finnish dairy producer, Valio, has become the first company in the world to sell products to consumers in Tetra Pak’s carton packaging made entirely from plant-based materials. 378 more words

Sustainable Brands

Presenting www.symbi.nyc

Greetings, Symbi readers!

We are happy to report that we have made some big strides this last week – notably:

1) Moving from Seattle to NYC, in order to get closer to our users and immerse ourselves in the NYC rooming environment (We have a new roommate ourselves!) 412 more words

Thinking about kicking off some research? Ask yourself these questions first!

Guiding research decisions

Asking yourself the following questions will really help you identify the validity of undertaking any research project. It’s always a good idea to question thoroughly at this stage to ensure you don’t get yourself into difficulties later. 180 more words