Tags » Customer Research

Want to better understand customers? Do less quantitative and more qualitative research.

We all want to understand our customers better. Many, if not most of us, have moved to some type of customer feedback / experience tools. 213 more words

Customer Focus

Tricks for driving growth and revenue

To drive growth and increase revenue a company must understand current and potential customers and identify uncontested opportunity in the industry. Below are a few tricks for driving growth and revenue: 176 more words


A Representative CSAT Sample is Crucial

One of the keys to getting reliable Customer Satisfaction (CSAT) data is to make sure that you have a representative sample of the entire customer population you want to target. 302 more words

Management & Leadership

Customer Journey Map

Customer engagement is not simply a series of interactions, or getting people to visit a website, “Like” something on FaceBook, or download a mobile app.  Genuine engagement centers on compatibility, and identifying how and where individuals and organizations can exist harmoniously together. 128 more words

Who is your customer?

This week I’ve been working with several clients on getting to understand who their customer is.  It’s not enough to have a great product or service, you need to understand who your customer is before you even think about that you are going to offer them. 315 more words


9 Steps to Creating an Effective Social Media Marketing Strategy.

Think you have to post on every social media network to get noticed, right?


I’ll reveal why your current social media marketing strategy isn’t as effective as you think it is  571 more words


Content Marketing by Aire Design

Companies with an active blog report 97% more leads (Source). Are you producing lead generating content?

Content is the leading way to market your services or products. 884 more words