Tags » Customer Research

The power of social media in research

Read our article to find out how social media can be used as part of a robust research programme:

On the 15th of February Research Live reported that the global social media analytics market is set to grow by 27.6% due to new advanced analytic techniques and a surge of users. 268 more words

Market Research

The Tight Rope over the Valley of Death - Do entrepreneurs listen or not listen to their customers?

Most entrepreneurs never speak about it. Some don’t even know it was happening to them. It’s the clash of two very powerful entrepreneurial axioms. On the one hand it is drummed into us that we must do our research, listen to the client’s needs and wants. 1,227 more words

The importance of talking to your customers' customers

Smart marketers focus on what the customer sees as a successful outcome. People don’t care about features, they care about the benefits for them. What problems do they have that you can help solve? 399 more words


Some Harsh Realities of Business Relationship Measurement

Let’s do a reality check on the major differences between “B2C” and “B2B” which tend to be ignored, forgotten or abused in measuring business relationships….. particularly in the midst of everything else going on. 660 more words

Better B2B Measurement

How to get people to open our emails? Creating the most effective subject line.

It sounds silly. Why would someone care so much about the few words that encompass the subject line of an email? What effect does that have on your business ventures? 1,203 more words

Customer Research

Up To Date

What are some important things when searching the market for your customer base? 

Over the past couple of weeks, my group has assigned me to create a running excel sheet listing in numeric order, any high school sporting coaches that may be a potential target market. 204 more words

Customer Research

New Survey: Only 10% of Americans trust business to behave ethically.

96 percent of Americans believe it is important for companies to ensure their employees behave ethically but only 10 percent have trust and confidence in major companies to do what is right. 273 more words

Sustainable Brands