Tags » Customers

Touchpoint

The Dictionary.com definition of touchpoint is “the point of contact, esp. when products or services come into contact with a customer”

This word feels weirdly modern to me,  so I checked my 1996 Concise Oxford English Dictionary and there it isn’t. 382 more words

Buzzword

How Not to Say Thank you

I think it’s important to say thank you to your customers. When they buy something or respond an online offer (magazine, webinar, research, etc), it is an opportunity for you to reaffirm your commitment to them. 358 more words

Marketing