Tags » Customers

Customers: The Key To Successful Marketing

Customers: The Key To Successful Marketing How well do you know your customers? What is the primary reason your customers or clients come to you? Or purchase your product or service? 30 more words

They Always Come Back (and then you wish they'd go away)

This morning I got a call from a customer I haven’t heard from in a year. Here is a snippet of our joyful reunion:

Customer: HI! 388 more words


What does branded look like?

The vast majority of products that are sold are treated as generic by just about everyone except the naive producer, who believes he has a brand of value. 201 more words


Why Clients Get Angry

All that technology – automated answering services, online responses etc – is meant to bring you closer to the customer. But sometimes the strategy backfire and your clients can turn on you. 9 more words


Online Retailers Should Care More About the Post-Purchase Experience

(Source: hbr.org)

In 2005 A.G. Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. 1,081 more words


Haas of Lies: The "Hallway Scene" That Wasn't

Laura Haas, District Manager for Safari Childcare, sent me the following letter late in the evening on May 22nd. Unsurprisingly, almost every sentence in it is a lie, and I have extensive documentation proving that on some of these points.  698 more words

Safari Childcare

Your New Hit Product Might Be Underpriced

(Source: hbr.org)

The odds are stacked against new products or services. Between 65% and 75% miss their revenue or profit goals, depending on whose research you look at. 1,207 more words