Tags » Dan Pankraz

SXSW Day 3 highlights: Talking Shoes, feedforward tech and being tip of tongue

Jetlag subsided, now it’s just a case of dealing with hangovers from 6th Street parties, Tex Mex overload and power chord rage as 70,000 people fight to keep the energy bars of their laptops, mobiles and tablets full charged. 806 more words

Social Media

SXSW 2013 Day 1 Highlights

Just survived Day 1 of South by Southwest (SXSW), the annual interactive conference in Austin Texas that’s known for being the Launchpad for all things cool in the digital world like Twitter. 534 more words

#SXSW 2013 panelpicker: 'Your brand's next boss was born 1 minute ago - engaging youth with participation branding

Attention Bloggersphere: I’ve just put in an entry for the 2013 SXSW Interactive festival in Austin, Texas with my fellow Regional Planning Director APAC at Iris, Paul Gage @gagey501 and we need your vote. 177 more words

Youth Culture

10 tips for crafting a great communications challenge - the heart of a great creative brief

At the heart of any great creative brief is a powerful communications challenge that anchors the strategy and is the springboard for a creative leap and hopefully a transformative idea. 464 more words


Mini + Vice - All the Wrong Places does Tokyo

Mini has struck up a great collaboration with youth lifestyle publisher/digital brand VICE.  A great example of a brand that ‘gets’ the need to create cool cultural content for youth. 169 more words

Youth Culture

Brands scramble over Google + Brand pages launch

My planning colleague Locky and I put together this short piece on Google + Brand pages and implications for brands. Note: We both work on the Google account here in Australia, however we’ve written this independently. 369 more words

Social Media

The 7P's of youth marketing

When I went to uni I learnt about the 7P’s of marketing; Product, price, place, promotion, people, process & physical evidence.  The last few years, marketing to youth has changed.   656 more words

Youth Marketing