Tags » Daniel Kahneman

Pesky Human Optimism

Today I’m going to be talking about Agile Story Estimates. Please don’t go.

However, this post assumes you know a little about how agile software development is done, with user stories and story estimates. 1,293 more words

Technology And Analysis

Start Your PBL Lesson with a Premortem so You Don't Need a Post Mortem

David Palank

As project based learning lessons are becoming more and more popular in the education world, many teachers are running into issues concerning: incomplete projects, missed deadlines, and overall lack of fulfilling experience.

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“The two most important days in your life are the day you are born and the day you find out why.”
Mark Twain… 903 more words


Pronouncements on gender

Who said there are no good news stories any more?

Whoever it was, he/she might have to revise his/her opinion.

As you surely guessed from that last deliberately clunky sentence, I’m referring to the frankly splendid news that Sweden has added the gender-neutral personal pronoun “hen” to its dictionary. 647 more words

Other Stuff

How Fragile We Really Are

If there’s anything that I know now more than ever, it is how fragile we humans really are. We go through our lives believing that we are conscious beings who have control over who we are, what we do and most importantly, what we think but the troubling reality is that it’s far from the truth. 917 more words


VR for marketing research

The Inexorable Intertwining of Two Disciplines

I started my career in market research 20 years ago. At that time, behavioural economics was, at best, confined to a basic understanding of low and high involvement processing in advertising theory. 90 more words

Virtual Reality

Nonconscious Consumer Research

Why Implicit Consumer Choice Models Are Essential to Modern Market Research

This past February, I returned to Amsterdam for the first time in 15 years. On this trip I was presenting a workshop at the IIeX Europe market research conference on how to design and analyze implicit research studies on a software system developed to measure consumer nonconscious processing. 70 more words

Behavioral Economics