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Japanese "Dankai no Sedai": Untapped Opportunities for East Hawaii?

After my last post some readers might conclude that I’m a big proponent of tourism in Hawaii. The truth is I believe that too much reliance on anything–especially something as fragile as tourism–is a bad thing. 1,380 more words

Japanese Consumers: From Homogeneity to Diversity

Today’s Japanese consumer market is far more segmented than in the past, providing clear opportunities for better-honed marketing strategies.  The best way to describe this more varied segmentation of the 127 million members of Japanese society is through the colorful labels attached to them. 466 more words

Japanese Consumers