A key challenge of personalisation (the application of analytics by retailers to identify patterns of customer behaviour to create recipes such as targeted marketing or product recommendations) is how to gather the right data about an individual customer effectively in the first place. 444 more words
Tags » Data 2
“Why has this performance indicator gone down three months in a row?”
Regular readers of this blog will know the answer to this question already, without any knowledge of the indicator in question, or the work being measured. 1,389 more words
Companies are generating so much data these days that many are seeking new ways to crunch it, even beyond the capabilities of today’s computers.
Hewlett Packard Enterprise Monday… 402 more words