What do you consider to be personal identifiers?
For most, we think first of our name, but entering that into a search engine shows that even uncommon names appear quite widespread. 800 more words
The videos below offer an introduction to Domo business intelligence systems which offer live analytics and charting for meaningful and actionable data aggregation and analysis. 29 more words
In late December, Oracle announced its intention to acquire digital marketing leader Datalogix. Datalogix specializes in understanding the relationship between digital marketing and offline purchases by leveraging its partnerships with over 1500 data partners who provide data about the purchasing patterns of roughly 110 million households. 307 more words
by Bob St. Claire, President
By now, the subject of “Big Data” has swept through every marketing department in the country, if not C-Suites. Folks are running around looking at potential vendor partners to consolidate data sources; aggregate information; and conduct meaningful analysis of it all to reach strategic conclusions that will result in more targeted marketing tactics that will lead to revenue windfalls. 222 more words