Tags » Data Analytics

Advice from a Leading Data Analytics Expert on Where Organizers Need to Focus Efforts

Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy
Dean, Strome College of Business, Old Dominion University

Dr. Tanner, a noted expert in the field, offers advice based on his extensive research on trends in the use of data analytics in business-to-business and business-to-consumer marketing. 1,116 more words

Bringing your customers to life through personas. Our top tips!

Personas are a great way of bringing your customers to life. They’re great for everyone from product designers to marketers and customer service teams. They help make huge audiences that appear homogeneous smaller and more manageable. 522 more words





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Data Analytics

Novel consumer retail behavior analysis from InfoScout relies on HP Vertica big data chops

The next BriefingsDirect big data innovation case study interview highlights how InfoScout in San Francisco gleans new levels of accurate insights into retail buyer behavior by collecting data directly from consumers’ sales receipts. 5,934 more words

Dana Gardner

CMO Club Innovation and Inspiration Summit

On March 25, John Kelly led “The Data Analytics Show: Real Answers to Real CMO Issues,” and Dawn Eash took part in the panel. 21 more words


Peak-Ryzex Launches Mobile Futures Event in partnership with Samsung

Peak-Ryzex, together with its enterprise mobile partners and Samsung, has announced a new one-day event to be held on 28 April at London’s Southbank Centre. The invitation-only Mobile Futures Executive Briefing is designed to help senior IT leaders with managing the associated security risks, costs and organisational challenges that enterprises face with the constantly changing mobile IT landscape. 323 more words

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The Mockingjay in Nest

Nest Labs was a portfolio company of Kleiner Perkins Caufield & Byers before it was purchased by Google in December of 2013. The deal was a key talking point for both sides in the recent gender discrimination trial that pitted the VC firm against former Junior Partner, Ellen Pao. 1,315 more words

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