No this isn’t Zen and the Art of Motorcycle Maintenance, it’s a practical quick way to understand how brands work now that the weather is better. 862 more words
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Brand value has become a buzzword in recent times and many managers, consultancies, and companies have started to pay closer attention to it. The fact that Madden, Fehle, and Fournier ( 1,589 more words
"... these are what I term "Sweet Spot" programs, in that they don’t promote the brand offering per se, but rather focus on the activities, interests, values and passions of customers. They create programs and advertising around that sweet spot in which the brand is an active partner. These brands recognized that people are not all that interested in their products and offerings. The brands that develop marketing around what their customers are interested in, rather than what they're trying to sell, will nearly always have the upside." -
– David Aaker, on Who Branded Best in 2014
My Question :‘'Dave, How to Handle Strategy & Business Transformation Alignment with Brand Perspective in times of Social Media '' :Answer By David Aaker
My Question: Dave, how would you like to advise handling ‘’Strategy & Business Transformation alignment with Brand Perspective in times of Social Media ”?
Answer by David Aaker… 874 more words