Tags » David Aaker

To learn about brands, get a motorcycle.

No this isn’t Zen and the Art of Motorcycle Maintenance, it’s a practical quick way to understand how brands work now that the weather is better. 862 more words

The Everton F.C. brand value and the Young & Rubicam model of brand dynamics

Brand value has become a buzzword in recent times and many managers, consultancies, and companies have started to pay closer attention to it. The fact that Madden, Fehle, and Fournier ( 1,589 more words


Create an ingredient brand to make sense of brand chaos: The overloaded LA Galaxy poster

A few weeks ago, a tweet by LA Galaxy, that was promoting an autograph-signing session with Juninho, caught my attention. The picture (or poster) in the tweet featured Juninho and explained where and when the autograph-signing would take place. 551 more words