Tags » David Aaker

To learn about brands, get a motorcycle.

No this isn’t Zen and the Art of Motorcycle Maintenance, it’s a practical quick way to understand how brands work now that the weather is better. 862 more words

The Everton F.C. brand value and the Young & Rubicam model of brand dynamics

Brand value has become a buzzword in recent times and many managers, consultancies, and companies have started to pay closer attention to it. The fact that Madden, Fehle, and Fournier ( 1,589 more words


Create an ingredient brand to make sense of brand chaos: The overloaded LA Galaxy poster

A few weeks ago, a tweet by LA Galaxy, that was promoting an autograph-signing session with Juninho, caught my attention. The picture (or poster) in the tweet featured Juninho and explained where and when the autograph-signing would take place. 551 more words


My Question :‘'Dave, How to Handle Strategy & Business Transformation Alignment with Brand Perspective in times of Social Media '' :Answer By David Aaker

My  Question: Dave, how would you like to advise handling ‘’Strategy & Business Transformation alignment with Brand Perspective in times of Social Media ”?

Answer by David Aaker… 874 more words

Emerging Technologies

The brands that dare: gamechangers

By Mark Di Somma

Some brands seem to rule the world. They’re big, powerful, profitable and widely adored. They talk and the world listens. They are the game-makers. 1,213 more words


Brand equity and its relationship to a good brand story

By Mark Di Somma

Like most people I’ve probably tended to silo the financial value that brands generate from the story they tell. Purpose, values and story defined a brand in my view; margin and financial worth were the outcomes of a brand well executed. 871 more words

Competitive Value