Aaker On Branding: 20 Prinsip Essensial Mengelola dan Mengembangkan Brand
Penulis: David Aaker
Penerbit: Gramedia Pustaka Utama
Berat Buku : 380 Gram | 300 hlm… 224 more words
Tags » David Aaker
Marketing guru and Haas Professor Emeritus David Aaker talks about Brand Relevance as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley’s Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant.