Tags » David Ogilvy

How to Write Headlines that Make People Read Your Copy | All the Buzz | Writing Tips

According to advertising icon David Ogilvy, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eight cents out of your dollar.” 411 more words

All The Buzz

MDIA5021-Week 3--Dramatize the Simple? Not easy!

When I did  my first brief for ” room to Read”, I had many ideas but I found that it was difficult to show all of  them in one poster. 164 more words

MDIA5021

AD BIZ FOLLIES (#1)

The offer of a first Madison Avenue agency job in September 1958 at $7,500 a year was cause for initial rejoicing. Compared to retail advertising, agency work had all the professional prestige. 2,636 more words

Memoir

5 Style Ideas for Writers from David Ogilvy

Introduction

We spend a lot of time on the blog talking about writing. Bloggers typically like to write, I certainly do. Writing is the core of what bloggers, public relations and advertising people do. 731 more words

Public Relations

Thinking inside the box : le moment de se regarder le nombril pour de bonnes raisons

Je ne suis pas loin d’être absolument d’accord avec cet article de copyrighter Christopher Ott : thinking outside the box est un vilain gimmick. La vraie bataille se joue… 298 more words

Marketing

The Men Who Changed The World Of Advertising: David Ogilvy & Piyush Pandey

David Mackenzie Ogilvy, known as the father of advertising, was the founder of the ad agency Hewitt, Ogilvy, Benson & Mather, now known as Ogilvy & Mather. 1,546 more words

People

How to Write an Ad That Gets Results

How to Write an Ad That Gets Results

By Ted Janusz

Summary:

Advertising guru David Ogilvy said that the average ad is only read by one reader in 20. 824 more words

Advertising