Tags » David Ogilvy

"This is my canvass..."

There are some things that I refrain from doing or pursuing, because of tradition.

Something that my life is far from.

Although I respect and uphold some traditions, I think tradition is to straight line for me. 301 more words

Art Shaart

Next week, Cafe Samovar will down its shutters for the last time. Many people have written wistfully about the moments they spent in its quaint premises. 948 more words

How to Write Headlines that Make People Read Your Copy | All the Buzz | Writing Tips

According to advertising icon David Ogilvy, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eight cents out of your dollar.” 411 more words

All The Buzz

MDIA5021-Week 3--Dramatize the Simple? Not easy!

When I did  my first brief for ” room to Read”, I had many ideas but I found that it was difficult to show all of  them in one poster. 164 more words

MDIA5021

AD BIZ FOLLIES (#1)

The offer of a first Madison Avenue agency job in September 1958 at $7,500 a year was cause for initial rejoicing. Compared to retail advertising, agency work had all the professional prestige. 2,636 more words

Memoir

5 Style Ideas for Writers from David Ogilvy

Introduction

We spend a lot of time on the blog talking about writing. Bloggers typically like to write, I certainly do. Writing is the core of what bloggers, public relations and advertising people do. 731 more words

Public Relations