Tags » David Ogilvy

Minding the Gender Gap: Is Protesting #Weswap.com's Advertising a Good Use of Resources?

Our Creative Director & CSO recently took the opportunity to reread key sections of David Ogilvy’s classic Ogilvy On Advertising, and so it could be said that he was primed for the scandal that is the talk of the London startup bubble: … 301 more words

Urban Life

Something Wonderful

As soon as this came my way, I knew I wanted to share it. David Ogilvy would have
hired this fellow in a heartbeat! I especially love the last line: … 54 more words

David's Don'ts2

As noted in my previous post (see David’s Don’ts), David Ogilvy was a legendary copywriter known for his pithy, persuasive, and panache-filled prose. In my last post, I listed 1 through 5 of the 10 “copywriting crimes” that he sagely advised aspiring writers to avoid. 415 more words

David's Don'ts

In a storied career that spanned 50 years, legendary “Mad Man” David Ogilvy sold over $100 million worth of advertising. He was known and widely respected for his highly disciplined approach to copywriting. 417 more words

Ogilvy on Writing

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.

Woolly minded people write woolly memos, woolly letters and woolly speeches. 154 more words

Astound-ing

The New Door-to-Door

Not so long ago business was simpler.

You had a brand.

You advertised it.

It was called brand advertising.

You had a sales force.

They knocked on doors (figuratively or literally) and sold your brand. 677 more words