Before I was a copywriter, I was a creative writing graduate. I’d spent the last three years learning how to be clever with words. But then university finished, and I had to get a job. 291 more words
Tags » David Ogilvy
If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.
The Unpublished David Ogilvy
Advertising Secret #1. Research
Ogilvy once said, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
Advertising Secret #2. 572 more words
These days there are plenty of new techniques brands can use to raise awareness, whether through recording engaging podcasts or creating flashy video campaigns to grab customer attention. 488 more words