Tags » David Ogilvy

Paradigm Shift in Advertisements in India

The history of Advertising can be traced back to the Egyptians. Egyptians used papyrus to make sales messages and wall posters. Advertising on papyrus was quite common in Ancient Greek and Ancient Rome. 589 more words

Top #Salespeople of All-Time - David Ogilvy

David Ogilvy is often referred to as the father of advertising and was one of the most sought after Ad-Men of his time.

His success in advertising and sales came from his ability to gather information about his consumers, treating them like human beings instead of morons. 116 more words

Rebecca Sargeant

- David Ogilvy

 Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.


We Sell or Else...

We Sell or Else…

Here’s a fantastic video from David Ogilvy, often referred to as The World’s Greatest Adman. It’s only 7 minutes long (6:59 to be precise) but it condenses everything you need to know about the basics of direct response marketing. 149 more words

Direct Marketing

Ad of the Week: Guinness Rugby

I think everyone is aware of the Rugby World Cup in England. The games so far have created emotions of defying expectations for the Japanese, shock for the Springboks, delight for the Maori’s and unbridled disappointment from the English having squandered a 7 point lead to lose by 3 points in the dying minutes of Saturday’s game. 1,182 more words

Advertising has to tell a story

It has to be emotionally engaging.

Frank Kern argues that’s not the strategy David Ogilvy favors.

An in-depth look at a classic ad.

Watch this video.


The Writing Advice For You From Stephen King

Renowned author Stephen King writes stories that captivate millions of people around the world and earn him an estimated $17 million a year.

In his memoir, “On Writing,” King shares valuable insights into how to be a better writer. 76 more words

08. Regale