Tags » David Ogilvy

“Set exorbitant standards, and give your people hell when they don’t live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.”

—David Ogilvy.

Thought For Today

Visiting the Brand Museum and Ogilvy

Many people, including myself, believe that the United States and the United Kingdom are very similar despite the fact that they are on opposite sides of the Atlantic Ocean. 613 more words

Study Aboard

Copy Writing Skills

Copy writing skills can add immense value to an advertisement. This ever famous advertisement for “Clairol” hair colour for women, was written by… 691 more words

If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.

The Unpublished David Ogilvy

Quotes

Love Rat trainer is Australia’s new TV villian

{“contentType”:”NEWS_STORY”,”id”:{“value”:”b439b285fcbf8345360956f5f4245ad8″,”link”:”http:\/\/cdn.newsapi.com.au\/content\/v2\/b439b285fcbf8345360956f5f4245ad8″},”originId”:”828c2f92-2f17-11e7-9f59-1a9f1b91002e”,”origin”:”METHODE”,”channel”:”WEB”,”title”:”Love Rat trainer is Australia\u2019s new TV villian”,”subtitle”:”\u2018I thought we were on a break\u2019: The Last Resort\u2019s new TV villain on why he cheated on his wife”,”description”:” 4,173 more words

News Corporation

Creativity vs. information

Before I was a copywriter, I was a creative writing graduate. I’d spent the last three years learning how to be clever with words. But then university finished, and I had to get a job. 291 more words

10 Ogilvy Advertising Secrets that Still Work in 2017

Advertising Secret #1. Research

Ogilvy once said, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

Advertising Secret #2. 572 more words

Advertising