Tags » David Ogilvy

We Sell or Else...

We Sell or Else…

Here’s a fantastic video from David Ogilvy, often referred to as The World’s Greatest Adman. It’s only 7 minutes long (6:59 to be precise) but it condenses everything you need to know about the basics of direct response marketing. 149 more words

Direct Marketing

Ad of the Week: Guinness Rugby

I think everyone is aware of the Rugby World Cup in England. The games so far have created emotions of defying expectations for the Japanese, shock for the Springboks, delight for the Maori’s and unbridled disappointment from the English having squandered a 7 point lead to lose by 3 points in the dying minutes of Saturday’s game. 1,182 more words

Advertising has to tell a story

It has to be emotionally engaging.

Frank Kern argues that’s not the strategy David Ogilvy favors.

An in-depth look at a classic ad.

Watch this video.


The Writing Advice For You From Stephen King

Renowned author Stephen King writes stories that captivate millions of people around the world and earn him an estimated $17 million a year.

In his memoir, “On Writing,” King shares valuable insights into how to be a better writer. 76 more words

08. Regale

Native Advertising: Cutting Through the Noise

From print ads, interactive websites and pop-ups, to tweets, television spots and social media posts, today’s consumer is bombarded with a near constant stream of information. 1,087 more words

Content Marketing

"...he knows more than other surgeons."

Flowers dried up in “The Metamorphosis”

David Ogilvy is one of my role models. For those that aren’t familiar with his name, he is one of the most iconic and influential persons in the history of advertising—often hailed as “The Father of Advertising” actually. 211 more words


Today on Quora: Can you choose my life?

A treatise on how to make a wise decision

Oh to be young and millennial. I kid. It would be great if I could go back to my twenties, but only if I could keep all the wisdom I have earned. 646 more words

Nuggets Of Wisdom