Tags » David Ogilvy

Listen less, observe more. Human-centred designers must ask deeper questions

One of the most oft-repeated tropes of human-centred design is that we must pay attention to a person’s needs. These needs are often said to be identified through the observation of past behaviour. 1,501 more words


Anti-smoking advert with laser focus

Over the last year, a US anti-smoking campaign has deservedly been winning praise for an advert that uses celebrities, humour and the language of dating apps. 290 more words

Advertising Gods

(Or, How a Wide-Eyed Kid Crossed the Murky Puddle and Got to Know the Advertising Gods of the Day)

Late one evening in a conference room on an upper floor of Ogilvy & Mather’s old New York building on 47th and Madison, I bumped into David Ogilvy. 1,071 more words


When the pen thrives

We inhabit stories, real, our lives, and surreal, our fantasies and dreams. We live between the haves and the have-nots, between failure and achievements on the grind to success.  362 more words

Blog De Companie

Words Matter

The words you use can make all the difference in the outcome of whatever you’re trying to do. Visual mediums can get lazy with wordcraft thinking the visuals will carry the message. 423 more words


Is the Agency Holding Company Model Viable Going Forward?

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.” 

 ~ David Ogilvy

It is not our intent to suggest that scale does not have its advantages. 682 more words

Contract Compliance Auditing

7 lời khuyên hữu ích từ David Ogilvy để viết quảng cáo hay

Muốn viết quảng cáo hay, hãy nghe 7 lời khuyên hữu ích sau đây từ David Ogilvy – bậc thầy quảng cáo của thời đại. 1,818 more words

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