Tags » David Ogilvy

Following In The Footsteps Of 4 Legendary Copywriters

These days there are plenty of new techniques brands can use to raise awareness, whether through recording engaging podcasts or creating flashy video campaigns to grab customer attention. 488 more words


The Dogshit Bar: A Memorable Market Research Concept

I can’t tell you the number of times I’ve seen market research that suffers from one key problem.  It goes something like this:

Listen less, observe more. Human-centred designers must ask deeper questions

One of the most oft-repeated tropes of human-centred design is that we must pay attention to a person’s needs. These needs are often said to be identified through the observation of past behaviour. 1,501 more words


Anti-smoking advert with laser focus

Over the last year, a US anti-smoking campaign has deservedly been winning praise for an advert that uses celebrities, humour and the language of dating apps. 290 more words

Advertising Gods

(Or, How a Wide-Eyed Kid Crossed the Murky Puddle and Got to Know the Advertising Gods of the Day)

Late one evening in a conference room on an upper floor of Ogilvy & Mather’s old New York building on 47th and Madison, I bumped into David Ogilvy. 1,071 more words


When the pen thrives

We inhabit stories, real, our lives, and surreal, our fantasies and dreams. We live between the haves and the have-nots, between failure and achievements on the grind to success.  362 more words

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