Tags » David Ogilvy

If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.

The Unpublished David Ogilvy


Creativity vs. information

Before I was a copywriter, I was a creative writing graduate. I’d spent the last three years learning how to be clever with words. But then university finished, and I had to get a job. 291 more words

10 Ogilvy Advertising Secrets that Still Work in 2017

Advertising Secret #1. Research

Ogilvy once said, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

Advertising Secret #2. 572 more words


Class materials and adv campaigns - week 2

Under ISA materials, the presentations of this week’s lessons are now available:

  • Communications objectives & budget
  • Creative strategy – first part.

This week, we analyzed some memorable advertising campaigns, including: 87 more words


Oh to be like Ogilvy!

David Ogilvy was (is) the Great Guru of Advertising, The Man, He Who Should Be Obeyed. What I know of the advertising industry I probably got from him, directly or indirectly.  452 more words

Updates And Points Of View

Following In The Footsteps Of 4 Legendary Copywriters

These days there are plenty of new techniques brands can use to raise awareness, whether through recording engaging podcasts or creating flashy video campaigns to grab customer attention. 488 more words