Tags » David Ogilvy

5 things you MUST know before you advertise.

  1. Know your target market.

OK, this might seem like a “No sh*t Sherlock, moment” – too obvious to be worth saying – but you need to… 1,387 more words

Marketing And Advertising

“Set exorbitant standards, and give your people hell when they don’t live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.”

—David Ogilvy.

Thought For Today

Visiting the Brand Museum and Ogilvy

Many people, including myself, believe that the United States and the United Kingdom are very similar despite the fact that they are on opposite sides of the Atlantic Ocean. 613 more words

Study Aboard

Copy Writing Skills

Copy writing skills can add immense value to an advertisement. This ever famous advertisement for “Clairol” hair colour for women, was written by… 691 more words

If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.

The Unpublished David Ogilvy


Love Rat trainer is Australia’s new TV villian

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News Corporation

Creativity vs. information

Before I was a copywriter, I was a creative writing graduate. I’d spent the last three years learning how to be clever with words. But then university finished, and I had to get a job. 291 more words