Tags » David Ogilvy

“Set exorbitant standards, and give your people hell when they don’t live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.”

—David Ogilvy.

Thought For Today

Visiting the Brand Museum and Ogilvy

Many people, including myself, believe that the United States and the United Kingdom are very similar despite the fact that they are on opposite sides of the Atlantic Ocean. 613 more words

Study Aboard

Does she or doesn't she

Does she or doesn’t she? My blog heading is a copy taken from the ever famous advertisement for “Clairol” hair colour for women. It was written by Shirley Polykoff in the year 1967 and was a runaway hit. 684 more words

COPYWRITING

If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.

The Unpublished David Ogilvy

Quotes

Creativity vs. information

Before I was a copywriter, I was a creative writing graduate. I’d spent the last three years learning how to be clever with words. But then university finished, and I had to get a job. 291 more words

10 Ogilvy Advertising Secrets that Still Work in 2017

Advertising Secret #1. Research

Ogilvy once said, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

Advertising Secret #2. 572 more words

Advertising

Class materials and adv campaigns - week 2

Under ISA materials, the presentations of this week’s lessons are now available:

  • Communications objectives & budget
  • Creative strategy – first part.

This week, we analyzed some memorable advertising campaigns, including: 87 more words

Course