Tags » David Ogilvy

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. 7 more words

David Ogilvy

Confessions of an Advertising Student: 5 Things I Learned from David Ogilvy

His story sounds like a heartwarming adventure movie: a young college drop-out from Scotland prepares meals in the iron kitchen of one of Europe’s greatest chefs, sells ovens door-to-door, and in less than five years builds up an advertising agency in America that has a formidable legacy spanning over half a century. 1,087 more words

Advertising

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results ha http://ift.tt/1qeCkZZ

David Ogilvy

Social Media and Advertisers

Iconoclast, advertising innovator and Madison Avenue ad-man, Howard Luck Gossage, once said: “Nobody reads ads. People read what interests them, and sometimes it’s an ad.” 824 more words

Advertising Hall of Fame Quotes - Part 6

Here’s the sixth in a series of various worth-remembering quotes which I find interesting and inspiring, and, hopefully, you will, too. Excerpted from the newsletter “Smart Brief” from the  263 more words

Joe Fournet

A Trip Down The Inspiration River.

Everyone has their own path in life, and I often find myself wondering what led them down that path.

What made them choose that specific career ? 265 more words

Advertising Campaigns

David Ogilvy "How to Write" Memo (1982)

Use short words, short sentences and short paragraphs

In September 1982, David Ogilvy sent the following memo out to all who worked at Ogilvy & Mather…

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Writing