Tags » David Ogilvy

Ogilvy on Writing

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.

Woolly minded people write woolly memos, woolly letters and woolly speeches. 154 more words

Astound-ing

The New Door-to-Door

Not so long ago business was simpler.

You had a brand.

You advertised it.

It was called brand advertising.

You had a sales force.

They knocked on doors (figuratively or literally) and sold your brand. 677 more words

"This is my canvass..."

There are some things that I refrain from doing or pursuing, because of tradition.

Something that my life is far from.

Although I respect and uphold some traditions, I think tradition is to straight line for me. 301 more words

Art Shaart

Next week, Cafe Samovar will down its shutters for the last time. Many people have written wistfully about the moments they spent in its quaint premises. 948 more words

How to Write Headlines that Make People Read Your Copy | All the Buzz | Writing Tips

According to advertising icon David Ogilvy, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eight cents out of your dollar.” 411 more words

All The Buzz

MDIA5021-Week 3--Dramatize the Simple? Not easy!

When I did  my first brief for ” room to Read”, I had many ideas but I found that it was difficult to show all of  them in one poster. 164 more words

MDIA5021