astound me: D.A. Królak
The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.
Woolly minded people write woolly memos, woolly letters and woolly speeches. 154 more words
1 month ago
Drown That Puppy!
Not so long ago business was simpler.
You had a brand.
You advertised it.
It was called brand advertising.
You had a sales force.
They knocked on doors (figuratively or literally) and sold your brand. 677 more words
Share My World
There are some things that I refrain from doing or pursuing, because of tradition.
Something that my life is far from.
Although I respect and uphold some traditions, I think tradition is to straight line for me. 301 more words
1 month, 1 week ago
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. 14 more words
1 month, 3 weeks ago
A Midnight Ramble
Next week, Cafe Samovar will down its shutters for the last time. Many people have written wistfully about the moments they spent in its quaint premises. 948 more words
1 month, 4 weeks ago
All the Buzz
According to advertising icon David Ogilvy, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eight cents out of your dollar.” 411 more words
2 months, 1 week ago
When I did my first brief for ” room to Read”, I had many ideas but I found that it was difficult to show all of them in one poster. 164 more words