Many people, including myself, believe that the United States and the United Kingdom are very similar despite the fact that they are on opposite sides of the Atlantic Ocean. 613 more words
Tags » David Ogilvy
“Set exorbitant standards, and give your people hell when they don’t live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.”
If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.
The Unpublished David Ogilvy
Advertising Secret #1. Research
Ogilvy once said, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”