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Facebook clears Crimson Hexagon of abusing user data

We are glad you are enjoying Advertising Age. … The social network last month put its work with Crimson Hexagon into review after a report … Crimson Hexagon monitors social media platforms to analyze consumer behavior online. 25 more words

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Hanson: Increasingly ad hoc justice worrying Americans

This same sort of asymmetry also applies to social media. Facebook, YouTube and Apple claim that they wish to cleanse their platforms of hate … 26 more words

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OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

… two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS platform for social media analytics and advertising.

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Consumers prefer online ads to video ads, despite our perceptions

Its 2018 Digital Advertising Trends survey explores consumer experience with trends that were … Social media cannot be trusted without these.

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Revcontent, Poynter Partner To Demonetize Fake News

If a fake news story spreads on social media, it drives traffic to the publisher's site, where it can make money from digital advertising. “As an ad network … 26 more words

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Sponsored content: With the watchdog cracking down on social media influencers, what are the ...

The celebrity or social media star doing the posting will have flagged it as such, using some sort of variation on #spon, #ad or #collab. Spend a bit … 26 more words

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The ad-tech firm 4C has inked deals with pretty much every company that matters in media — and ...

The ad-tech and social-analytics firm 4C says it can help marketers see everything. And based on its string of media and tech deals, it may be getting … 26 more words

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