Developing a strong marketing budget that is aligned to your business goals is one of the most critical initiatives for any marketer. You need to approach your marketing budget like an investor. 1,722 more words
Tags » Demand Generation
Why do most companies struggle to get the most from their Demand Generation program, even after spending tons of money on platforms, technology and the latest processes. 578 more words
Forget the funnel and the classic AIDA model, what a colleague of mine describes as “disrupt the linearity“, buyer’s journey aren’t linear anymore. It’s about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. 81 more words
I’ve been thinking about referral marketing recently due to my own experience giving referrals to friends and family for Blue Apron, the meal kit delivery service. 826 more words
“Demand Generation” seems to be a buzz word in every marketing conversation these days. Marketing leaders in a growth situation are seriously challenged by executive management to prove their value by improving the throughput of demand generation activities and proactively taking responsibility for a greater chunk of pipeline and revenue. 460 more words
Warum sollte dich das kümmern? ~
Why should you care?
Du brauchst nicht mal ein Konto bei Amazon – wenn Du ein Smartphone mit seinen Fabrikeinstellungen hast, dann hast du bereits eine Email / Facebook Werbung / Twitter Post / Google Werbung (…) bekommen, die von einer Marketing Automation Software an dich verschickt wurde. 1,550 more words
How Long Will Your Business Remain Relevant…
…As Companies Around You Are Transitioning to Cloud, Consolidating IT, and Buying Less Hardware???
This morning, in my TechSelect Business Pillars Session… 175 more words