Tags » Demand Generation

Startup MarketingEssentials: #5 How to Build a Funnel Model

How many leads do you need, exactly? Don’t know? It all starts with the funnel model. If you are in a startup and your product is ready to sell, you need to model your sales process to understand how much to invest in your sales team and marketing budget. 947 more words


My CV: A seasoned Director of Demand Generation with proven successes in building and managing global demand.


  • Senior Director of Demand Generation with 17 years of strategic and tactical experience in B2B IT enterprise solutions—software, SaaS subscriptions and related services (consulting, professional services, and training.)
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Demand Gen

New Discovery in Hybrid-Electric Drivetrains

My life’s work is finding good ideas in cleantech and moving them forward, a deeply rewarding mission, but one that comes with numerous thorny challenges, especially a) sorting through literally thousands of business concepts that come my way in order to find those that hold the greatest potential, and then b) assisting this tiny subset in getting across some of the hurdles that face them: raising investment capital, establishment of strategic business partners, telling their story in public relations venues, demand generation, etc. 1,220 more words

Electric Vehicles

Ander Vazquez - Demand Generation Boss - Homepage

“The truth about sales, is that fundamentally you are trying to change someone’s behavior, and that person will not take that leap with you until they are self-motivated to do so.” 51 more words

Ander Vazquez

Reps and Channel Not Selling Your Product? Perhaps They Think Selling it Might Be Embarrassing”…

I’ve had this conversation so many times with clients, potential clients and friends – the question is:

Why are the Vendor Reps and Channel Not Selling a Particular Product? 776 more words


Why Should Executives Attend Your Lunch & Learn?

Here’s Why Executive Level Prospects Should Attend Your Next Lunch & Learn

And What You Should Be Presenting On

Next week I’ll be speaking in Louisville, KY, at yet another lunch & learn – The question is, do people still attend these? 491 more words

David Stelzl

The Rear View Mirror in Demand Generation Plans

We’re always encouraged to look forward, to plan for the future. I remember trying to get an interview for a job a long time ago. ‘Do you want a copy of my CV? 282 more words