Tags » Demand Generation

Building the perfect marketing budget

Developing a strong marketing budget that is aligned to your business goals is one of the most critical initiatives for any marketer. You need to approach your marketing budget like an investor. 1,722 more words

Digital Marketing

Demand Generation :Getting Closer to Revenue by Avoiding These Pitfalls

Why do most companies struggle to get the most from their Demand Generation program, even after spending tons of money on platforms, technology and the latest processes. 578 more words

What Salespeople Need to Know About the New B2B Landscape

Forget the funnel and the classic AIDA model, what a colleague of mine describes as “disrupt the linearity“, buyer’s journey aren’t linear anymore. It’s about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. 81 more words

Market Research

B2B Referral Marketing: Driving Leads vs Closing the Sale

I’ve been thinking about referral marketing recently due to my own experience giving referrals to friends and family for Blue Apron, the meal kit delivery service. 826 more words


“Demand Generation” seems to be a buzz word in every marketing conversation these days. Marketing leaders in a growth situation are seriously challenged by executive management to prove their value by improving the throughput of demand generation activities and proactively taking responsibility for a greater chunk of pipeline and revenue. 460 more words

Demand Generation

Demystifying Marketing Automation ~ Was ist Marketing Automation

Warum sollte dich das kümmern? ~
Why should you care?

Du brauchst nicht mal ein Konto bei Amazon – wenn Du ein Smartphone mit seinen Fabrikeinstellungen hast, dann hast du bereits eine Email / Facebook Werbung / Twitter Post / Google Werbung (…) bekommen, die von einer Marketing Automation Software an dich verschickt wurde. 1,550 more words


The Secret to Technology Reseller Relevance - In A Digital Economy

How Long Will Your Business Remain Relevant…

…As Companies Around You Are Transitioning to Cloud, Consolidating IT, and Buying Less Hardware???

This morning, in my TechSelect Business Pillars Session… 175 more words

Sales Strategy