Tags » Demand Generation

Top 5 Tips For Effective Webinars

People attend webinars to learn something new. We, marketers on the other hand, organize them for various reasons, i.e., creating awareness, educating the market or promoting a new product. 778 more words


Four Steps to Achieving Product/Market Fit

Many startups fail because of the dreaded product/market fit.  Marc Andreesen claims that market is the most important factor in a startup’s success or failure. Great products and competitive prices will not help your company capture market share on their own. 681 more words

How to define and dominate your billion dollar category

For anything truly innovative and new, the category has to start from nothing and grow into something.

We always hear about companies that are leaders in their category, and the category is well-defined and generally agreed-upon.

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The Successful Marketing Manager's Magic Word

I recently wrote a post on the successful sales manager’s magic word. That word was buffer.

It might also be prudent to offer a suggestion on what the successful marketing manager’s magic word is. 262 more words


Content is King! I am just the Jester and welcome to my blog….

I realized the other day that I’ve been doing content development and personality building for the past 25+ years. Man, does time fly quickly.

My road has been a fortunate one. 263 more words


Modern Marketing B2B - The Process Defined

Nothing seems more maddening than ambiguity gone wild. With the shift to importance on human capital and the emphasis on innovation, the world of marketing has seen a profusion of newly invented or redefined terms. 191 more words


Content and Demand Generation

I came across a really great article about Demand Generation today when I was on the Social Media Today site. If you don’t know about this great content resource for all things social, you really need to… 422 more words

Social Media