Tags » Demand Generation

“Demand Generation” seems to be a buzz word in every marketing conversation these days. Marketing leaders in a growth situation are seriously challenged by executive management to prove their value by improving the throughput of demand generation activities and proactively taking responsibility for a greater chunk of pipeline and revenue. 460 more words

Demand Generation

Demystifying Marketing Automation ~ Was ist Marketing Automation

Warum sollte dich das kümmern? ~
Why should you care?

Du brauchst nicht mal ein Konto bei Amazon – wenn Du ein Smartphone mit seinen Fabrikeinstellungen hast, dann hast du bereits eine Email / Facebook Werbung / Twitter Post / Google Werbung (…) bekommen, die von einer Marketing Automation Software an dich verschickt wurde. 1,550 more words


The Secret to Technology Reseller Relevance - In A Digital Economy

How Long Will Your Business Remain Relevant…

…As Companies Around You Are Transitioning to Cloud, Consolidating IT, and Buying Less Hardware???

This morning, in my TechSelect Business Pillars Session… 175 more words

Sales Strategy

Channel Services – A Long Term Partner for Success or Seagulls Behind Your Trawler?

It’s an image that gained worldwide coverage and one that demonstrated the compassion and generosity of one human being to another.  In their case, they happened to be brothers, they also happened to be fierce competitors at their top of their game. 839 more words

F*** flipping the funnel! It’s time to smash it

The funnel. We love to hate it – or is it that we hate to love it? While “funnel” has been part of our lexicon for decades, defining its proper shape is something that’s always up for debate.  880 more words

Technology Marketing

Top 10 Tips for Email Marketing

Despite the continued growth of new technologies and tools that are available to an organisation these days, email marketing still forms a key part of most marketing strategies. 599 more words

Digital Marketing

Marketing Minute - Episode 2: Using Facebook Audience Insights to get FREE Market Research.

I love data.  I also love free stuff.  That’s why this is one of my favorite tools.  By using Facebook Audience Insights with Custom Audiences, you can learn an incredible amount about your customers.   166 more words

Digital Marketing