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CMO Council: Marketers are struggling with Customer Engagement - Thunderhead

Blog summarizing the CMO Council new report on the good, the bad and the ugly of how marketers feel they are coping with improving customer engagement… 10 more words

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The Sales and Marketing Promance (technology not included)

Many businesses lack strong alignment between their sales and marketing organizations. Whether you agree or disagree, it’s important to understand the barriers that prevent alignment. Six common barriers include: 295 more words

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LinkedIn Cheat Sheet | Improve your profile

Increasing your visibility and building your network LinkedIn may require a few tweaks to your profile…

From how to frame your LinkedIn profile photo, what words to avoid, and the ideal number of LinkedIn connections to have through to how you can get more recommendations, here is the cheat sheet that can help you build a profile that stands out…

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Rick Vargas reblogged this on Social2Direct and commented:

Increasing your visibility and building your network LinkedIn may require a few tweaks to your profile… From how to frame your LinkedIn profile photo, what words to avoid, and the ideal number of LinkedIn connections to have through to how you can get more recommendations, here is the cheat sheet that can help you build a profile that stands out…

3 Steps to Make Your Business Data Work for Everyone | by Marius Moscovici

Over the past decade, advances in cloud technologies and big data created room for more data scientists in business. At first, specialists seemed like the proper solution — give the best data scientists access, and let them tell the rest of us how to use it. 468 more words

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12 Great Content Marketing Ideas in 12 Months | Inc.com

Content marketing is an important part of any business, especially if you’re looking to drive traffic and sales through optimizing search engine traffic. So what better time than now to start the new year off by establishing a content calendar? 45 more words

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Marketo's CMO on the new future of digital marketing

Marketo CMO Sanjay Dholakia puts the current — and future — state of marketing into perspective.

The scene: A smoke-filled room clamors with anger, frustration and optimism as men in earth-tone suits and skinny wool ties debate — from art to copy to product placement — the best ways to sell dishwasher fluid. 143 more words

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Which KPIs to Measure, and When

Maybe you’re the CMO (Chief Marketing Officer). Maybe you’re the Chief Sales Officer (CSO). Maybe you’re the one doing it all (sing: C-I-E-I-O). In any case, you are deeply involved with setting strategy, goals and KPIs that will help you make your number. 448 more words

Marketing Automation Etc.