Someone sees an idea from a friend on Twitter about your market or industry. They click.
Perhaps, they search with keywords specific to your product or service offering. 335 more words
In today’s self-service, hyper-connected world, your prospective customers spend a lot of time understanding who you are and comparing you to your competition. They can read what you post on your website and Google various related topics as well as your name to understand whether you are within their realm of need. 281 more words
Understanding how to leverage Account Based Marketing (ABM) via TechTarget.
Instead of broad-reaching marketing campaigns that touch the largest possible number of prospective customers, an ABM strategy focuses resources on a defined set of targeted accounts and employs personalized campaigns designed to close deals. 8 more words