Whether this stuff is new, or you’re looking to validate what perhaps is obvious, there’s some good stuff to hear at the Digital Summit in Atlanta. 596 more words
Tags » Demand Generation
Traditional B2B complex sales models are being transformed by the See-Try-Buy marketing and sales model. It’s happening in industries from software to mortgages. While software companies like Citrix pioneered this with GoToMeeting (I’m sure you’ve seen an ad for their free trial), you’ll notice the model is being applied widely, recently to mortgages. 447 more words
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This post is going to look at how B2B marketers can create a comprehensive demand generation strategy. We’ll break down every phase of the demand generation funnel, with an emphasis on optimization and sales creation.
Content Marketing plays an important role in lead/ demand generation. In today’s world B2B buyers have changed a lot, they have information available online right at their fingertips. 415 more words
Email communication is the lifeblood of our lives. From first thing in the morning to the minute before we go the bed, we’re checking our inboxes if not composing new emails. 867 more words