Tags » Demand Generation

Digital Summit Nuggets of Wisdom (#DSATL16): Content Marketing

Whether this stuff is new, or you’re looking to validate what perhaps is obvious, there’s some good stuff to hear at the Digital Summit in Atlanta. 596 more words

Digital Marketing

“See-Try-Buy” is Transforming B2B Marketing Skills and Culture

Traditional B2B complex sales models are being transformed by the See-Try-Buy marketing and sales model. It’s happening in industries from software to mortgages. While software companies like Citrix pioneered this with GoToMeeting (I’m sure you’ve seen an ad for their free trial), you’ll notice the model is being applied widely, recently to mortgages. 447 more words

Buying Cycle

The Ultimate Guide To Demand Generation - Business 2 Community

This post is going to look at how B2B marketers can create a comprehensive demand generation strategy. We’ll break down every phase of the demand generation funnel, with an emphasis on optimization and sales creation.

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Effective ways of content marketing energize lead generation.

Content Marketing plays an important role in lead/ demand generation. In today’s world B2B buyers have changed a lot, they have information available online right at their fingertips. 415 more words

B2B Contact Database, List Building, Data Cleansing, Custom Data Research, Append Services

Fix That Mix - SiriusDecisions

We suggest you evaluate your marketing mix as part of your annual planning process and revisit the mix at least quarterly. Here are some suggestions to get that mix just right:

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Secrets to Marketing Data That Matters

We’ve become obsessed with data. Why? 53% of marketers are embracing data to become more customer-centric. That’s followed by 49% who want to increase effectiveness and efficiency, according to… 1,152 more words

B2B Marketing

5S of Emails - Crucial Strategies for Email Marketing

Email communication is the lifeblood of our lives. From first thing in the morning to the minute before we go the bed, we’re checking our inboxes if not composing new emails. 867 more words