Tags » Demand Generation

Miami's Upcoming Financial Conference

This fall over 600 financial security officers and supporting staff will be heading to Doral! In case you haven’t heard, my last book release, Digital Money… 68 more words

David Stelzl

Your persona marketing approach is losing sales

I admit it, my title is a bit sensational (although you are reading this right now, so maybe it did the job). So let me say upfront: creating marketing personas is fundamentally useful. 1,024 more words

Technology Marketing

It’s people….Leads are made out of people!

Marketing automation, programmatic targeting, content marketing and nurturing, social media management, cookie tracking, keyword analysis… and on and on and on. That’s a marketer’s world. At the end of the day we all have three goals: leads, pipeline, revenue. 1,616 more words

Securing Data in Dallas

Small Business Owners in Dallas

Hosted by Howard Financial Consulting and IT Services…

This morning I’ll be speaking to small business owners at Morton’s Steakhouse in Dallas… 360 more words

David Stelzl

Building trust in the age of the informed buyer

I remember my first car purchase. Years of saving money from bagging groceries and mowing lawns were finally used to make the largest purchase of my life (at that time at least). 1,066 more words

The Mastery of Marketing Performance Management

Managing marketing performance is anything but simple. It requires establishing a unified approach to assess the outcomes of initiatives and projects and compare results with investments in marketing people and campaigns. 1,380 more words

Business Performance Management (BPM)