Tags » Demand Generation

What generates more demand – Following the consumer or leading them?

“If you don’t have an IPhone, you don’t have an IPhone!”

When Apple rolled out this commercial, they made a history by creating a substantial demand for their phone. 746 more words

Content Marketing is more than storytelling.

“What we need are people who have a passion for connections. Who understand that there is a point to all of this that transcends clicks and shares and views and downloads and lead gen.” – Jay Baer, Content Marketing World Keynote…

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Content Marketing

Customer Insights

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What is Marketic?

What is Marketic, you ask? The obvious answer is a blog, but the better question to ask is, “What is Marketic Energy?”

Think back to your school science days where you learned about energy and the different types of energy. 197 more words

Analyst Relations