People attend webinars to learn something new. We, marketers on the other hand, organize them for various reasons, i.e., creating awareness, educating the market or promoting a new product. 778 more words
Tags » Demand Generation
Many startups fail because of the dreaded product/market fit. Marc Andreesen claims that market is the most important factor in a startup’s success or failure. Great products and competitive prices will not help your company capture market share on their own. 681 more words
For anything truly innovative and new, the category has to start from nothing and grow into something.
We always hear about companies that are leaders in their category, and the category is well-defined and generally agreed-upon.758 more words
I realized the other day that I’ve been doing content development and personality building for the past 25+ years. Man, does time fly quickly.
My road has been a fortunate one. 263 more words