Tags » Demand Generation

12 Things You Need to Generate Leads Like a Boss

Getting started with a marketing lead generation strategy requires a certain level of readiness, especially if you are a business marketing to businesses (B2B).  But, being “ready” for lead generation, and ultimately demand generation, goes far beyond securing a Salesforce.com instance and a MailChimp account. 3,379 more words


Building the perfect marketing budget

Developing a strong marketing budget that is aligned to your business goals is one of the most critical initiatives for any marketer. You need to approach your marketing budget like an investor. 1,722 more words

Digital Marketing

Demand Generation :Getting Closer to Revenue by Avoiding These Pitfalls

Why do most companies struggle to get the most from their Demand Generation program, even after spending tons of money on platforms, technology and the latest processes. 578 more words

What Salespeople Need to Know About the New B2B Landscape

Forget the funnel and the classic AIDA model, what a colleague of mine describes as “disrupt the linearity“, buyer’s journey aren’t linear anymore. It’s about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. 81 more words

Market Research

B2B Referral Marketing: Driving Leads vs Closing the Sale

I’ve been thinking about referral marketing recently due to my own experience giving referrals to friends and family for Blue Apron, the meal kit delivery service. 826 more words


“Demand Generation” seems to be a buzz word in every marketing conversation these days. Marketing leaders in a growth situation are seriously challenged by executive management to prove their value by improving the throughput of demand generation activities and proactively taking responsibility for a greater chunk of pipeline and revenue. 460 more words

Demand Generation