Tags » Demand Generation

"Oh, You're So Pretty" and Other Lessons in Sociological Interactions for Marketing to Capitalize On or Adamantly  Avoid!

Marketers if you want to win in social and content marketing I encourage you to get your head out of your laptops and eyes on the world around you. 353 more words

Content Marketing

Startup Essentials #8: Lead Nurturing and Progressive Profiling

Leads are the lifeblood of a startup. One common mistake made by startup marketing teams is ignoring leads that are not ready to pass to sales. 1,019 more words


ToFu, MoFu & BoFu (or How Should I Water My Flowers)

ToFu, MoFu and BoFu may refer to various things, but in this blog I am going to explain these terms simply as:

Digital Marketing

Engaging Mobile Shopper With Holiday Messaging Campaign

Mobile Messaging moments extend throughout the Customer Journey offering brands an opportunity to engage consumers early in the holiday shopping cycle.

Getting your mobile campaign ready requires knowing mobile moments for your brand that are seen as more relevant. 377 more words


Startup MarketingEssentials: #5 How to Build a Funnel Model

How many leads do you need, exactly? Don’t know? It all starts with the funnel model. If you are in a startup and your product is ready to sell, you need to model your sales process to understand how much to invest in your sales team and marketing budget. 947 more words


My CV: A seasoned Director of Demand Generation with proven successes in building and managing global demand.


  • Senior Director of Demand Generation with 17 years of strategic and tactical experience in B2B IT enterprise solutions—software, SaaS subscriptions and related services (consulting, professional services, and training.)
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Demand Gen