Tags » Demand Generation

How many sales leads do you actually need this quarter? This lead generation forecasting tool might surprise you.

The lead generation waterfall / funnel is a powerful way to understand how leads are flowing through your sales cycle, (if you don’t know what I’m talking about, read… 361 more words

Marketing

The Best White Paper on B2B Demand Generation Ever Written!

How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth.

I wrote this a long time ago, and my web site is no longer active.  206 more words

Demand Generation

Sales Targeting

We know that everyone is not your customer. A lot of time, money and energy can be wasted in the wrong places and with the wrong people if your sales approach lacks strong sales targeting. 282 more words

Sales Conversion

Technology Marketing is Math: Our Top 30 Marketing Metrics

As a student, I loved math and science. I was born with an inquisitive mind and a wicked streak of skepticism and found the requirements of mathematical proof and the laws of science just made sense. 1,160 more words

Technology Marketing

Live Events Must Be Direct Response

Live Marketing Events Work

But Only If You Treat Them Like Direct Response Marketing

Every week I talk with sales people who are involved in setting up lunch & learns. 737 more words

Marketing

The Scariest Thing about Marketing Automation and 3 Things You Should Do About It

The data “monster” lurking within

With the adoption of Marketing Automation technology, B2B marketing teams are able to do more with less and measure everything. But what’s the scariest thing about these systems? 634 more words

Marketing

Will Artificial Intelligence (AI) Trigger the Extinction of the Modern Marketer?

I’m reading an interesting book right now called “Our Final Invention: Artificial Intelligence and the End of the Human Era” by James Barrat. The central theme is that we will develop artificial intelligence (AI) to the point where computers will not only be as intelligent as humans, but will evolve past us. 1,492 more words

Technology Marketing