Tags » Design Thinking

How design thinking will transform the events industry

Our industry is on the verge of massive change. The idea that we can simply keep doing what we did, even three or four years ago, is just not plausible. 318 more words

Brand Experience

Designing the future of Freeman—and our industry

As architect, designer, and inventor Buckminster Fuller famously said, “The best way to predict the future is to design it.”

I couldn’t agree more.

Face-to-face brand experiences remain the most powerful platform to create change. 376 more words

Brand Experience

The Journey

One of the things I’ve heard at some point in time at every design thinking event I’ve ever gone to is, “This process is not linear. 810 more words


My Ah-ha Moments

(This was originally written on September 27th, but for various reasons wasn’t put up until today. However, as I’ve made this new promise to ignore when things aren’t perfect as I map out my thinking, I thought it was about time I put it up.) 486 more words

Design Thinking

Are you a genius? Have a closer look ...

I’m a genius.

…I think what I want to think….

What do you think?

Do you know what you think? … If you are like most people, you think that you already know what you think. 184 more words

Design Thinking

To Help Another

A bit of background before I get into the meat of this post: There are two cohorts this year in Innovation Diploma. There is the Disney Cohort, who all started last year, and the Jobs Cohort, who all started this year. 659 more words


Think like a designer

It’s OK to not know.

It’s OK to be okay without knowing.

It’s better to have no explanation, than to have a poor explanation.

Go into the unknown. 10 more words

Design Thinking