Tags » Design Thinking

Designing Customer Value

Every discussion of value must begin with an understanding of the the jobs your customer is actually trying to do

Understanding Value

People often switch off when they hear the word ‘value’ because it has become almost meaningless.  1,253 more words

Design in Technology

Design in Technology is the ‘leitmotiv’ of John Maeda. Here are the slideshares of the last 3 reports  and a few books he has published. A great read for designers, business people and the curious digital mind. 62 more words


A Blueprint for Better Program Design

Give your Organization a Value Advantage with human-centered design

 It’s important to keep sight of the people who are the subject of value creation programs. ‘Human-centered’ means making a rich connection with people both within and without the organization.  1,080 more words



James Baldwin is a wonderful writer. I’m working my way slowly through The Fire Next Time, and the following passage just punched me in the chest: 192 more words


The Silly Strange Weird Unique Creative

I’ve been thinking about this idea of creativity for awhile now (the sketch above was over a year ago). As kids, all our crazy creations and inventions are seen as clever or creative. 1,227 more words

Graphic Design

Start Anywhere

You’ve set a goal. You’re determined to reach it. Now what?

Just start.

Not sure how to start? Don’t let that hold you back.

Start anyway. 62 more words


4 Quick Steps to Effective Marketing

Today, effective marketing is more about brains than it is about budget. Whether you’re a start-up or an established company, you’ve no excuse not to jump into the fray. 48 more words

Design Thinking