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Back to basics - ten tips for travel search marketing [INFOGRAPHIC]

Back to basics – ten tips for travel search marketing .

Hanapin Marketing, a UK-based agency which works with a number of travel and tourism brands, has produced a rather handy, back-to-basics guide to search marketing in the travel industry. 9 more words

CMOs In Travel

Mediaura Named in Business First Fast 50

Last week, Louisville Business First announced 10 honorees a day, in random order, for their 2015 Fast 50 awards program and Mediaura was named in the final 10. 235 more words

Digital Agency

mobile app

Pay

Per

Install

Pay Per Install bundles freeware and shareware programs with software advertisers under a pay per install model. The freeware software developer gets paid every time the advertiser?s software is installed. 15 more words

Adlytica.com

Mediaura Named Best Places to Work Nominee

Louisville Business First recently launched “Best Places to Work in Greater Louisville”, a new awards program that celebrates the areas best employers. According to the Business First website, “whether offer flexible schedules, family-friendly benefits or unusual team-building activities, these employers take the extra steps to stand out as Best Places to Work.” 288 more words

Digital Agency

Planning:一切從Insight開始

不少剛入行做Marketing的新人,都會懷著美好憧憬和滿腔熱誠,期望幹一番大事,度出膾炙人口的絕世好橋。

可是,要度出好橋,是不是突然發現一個驚人的Idea,然後把它做出來就成功這般簡單?

好橋源自Insight

無論做什麼事,事前都要做好規劃(Planning),做Digital Marketing當然也一樣。很多時客戶來找我們,都是有一個/些問題想要解決,而要制訂出解決方案,必需做好Planning。那麼一個Plan的起點在哪裡?我會答你是:Insight

好的Insight本身就是靈感的來源。正如美國廣告界大師Phil Dusenberry所說:「One great insight is worth a thousand good ideas」,Insight為我們提供創作的切入點,只要為產品想出Insight,就能衍生出無窮創意,構思起來自然事半功倍。

事實上,成功的Idea背後,都有Insight支持;富有Insight的Idea,才更令人深刻、不流於表面化。所以我經常跟同事說,要度出好橋真的不能一步登天,必需踏實的做好前期Research工作,找出癥結所在,再圍繞Insight構思,才能正中紅心。

什麼是Insight

說了這麼多Insight的重要,那到底何謂Insight?

Insight這個字可翻譯成「洞察力」,可是從字面解並未能得出其真正所指的意思。筆者目前找到最好的定義是:「A fundamental truth about human emotions / behaviour, which can be leveraged to build a brand」,即是品牌可以利用人們若干情感或行為特質,建立深刻的品牌形象。 26 more words

Digital Marketing

A Huge Thank you!

We really must thank our superlative digital agency friends. We won’t name each of them personally because we know that there are some egregious, amateur tossers out there who will object to any form of professionalism. 202 more words

Gentle Path at The Meadows Redesign

Mediaura recently launched the new website for Gentle Path at The Meadows. Gentle Path at The Meadows provides an intensive, experientially based 45-day treatment program for men with the complex issues of sexual addictions. 492 more words

Digital Agency