Tags » Digital Business

How to be Happier and Make More Money

A common held belief is that the more money you make, the happier you will be. You’ve heard it before, or perhaps you’ve even thought it before. 675 more words

Digital Business

Learn How The “CNN Effect” Can Improve Your Email Marketing

Have you ever noticed how the news hooks you in?

Do you see their subtle technique? It goes something like this:

“Tonight’s top story: 5 year old blind daughter saves mother from burning home in Chicago. 297 more words

Digital Business

How are nonprofit's measuring multi-channel campaigns?

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. And I see more nonprofits doing this the past few years. 61 more words

Digital Business

Cvent reports that on average, customer retention rates are 18% higher when employees are highly engaged.

Highly engaged employees lead to loyal customers. Study after study reveal this simple fact.

So … Cvent reports that on average, customer retention rates are 18% higher when employees are highly engaged. 23 more words

Digital Business

The C-Suite and IT Need to Get on the Same Page on Cybersecurity

A recently published global survey of C-Suite level executives and IT Decision Makers (ITDMs) revealed a large gap in assessments of cyber threats, costs and areas of responsibilities. 146 more words

Digital Business

Think digital is a big deal? You ain’t seen nothing yet. When, not if, will you change your strategy?

Some days the message comes through load and clear. If my company is “digital” yet, I am way behind things and getting “behinder”.

Yesterday was too late for a strategy. 219 more words

Digital Business

Converting Crowdfunding Donors: Using Data and Testing to Drive Long-Term Engagement

There are days I ask myself, what happened to the annual campaign and a core of loyal donors?

There aren’t any easy answers. Nonprofits need money and they need it now. 94 more words

Digital Business